Third Annual License Compliance Luncheon
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Please join us for our third annual license compliance luncheon on Wednesday, October 26, 2011 at the Convention Plaza Hotel in San Jose, CA.
Our theme this year is on best practices for creating a license compliance program to recover revenue from existing customers and new prospects.
Attend the luncheon to learn:
- Drivers for creating a license compliance program
- Comparative benefits of internal and external programs
- Differences in dealing with existing customers and prospects
- Approaches for large enterprise environments
- Regional strategies
- Automating license revenue recovery with amnesty technology
Guest speakers include:
- Norm Kelly, Director, License Compliance at Synopsys, Inc.
- JP Seuren, Director, Software Compliance Group
- Victor DeMarines, VP, Products, V.i. Labs
- Additional speakers being confirmed
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| Tackling Software Piracy in China |
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Xiang Wang
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It's no surprise that intellectual property violations are widespread in China. The BSA's 2010 global piracy study pegged piracy rates in China at 78%. Data on the actual use of unlicensed software from V.i. Labs' CodeArmor Intelligence customers confirms that China has the highest volume of infringements.
Watch this webinar featuring Xiang Wang, J.D. & Ph.D. - partner in the Beijing office of international law firm Orrick, Herrington & Sutcliffe - where we discuss the short and long term strategies that software vendors need to adopt to address the issue of software piracy in China.
Watch this webinar and you will learn:
- The details of current cases of license revenue recovery in China and their implications for other software vendors
- Short term strategies and tactics to measure your piracy problem in China and begin recovering license revenue
- Prerequisites for license enforcement in China
- Long term strategies to grow your business in China
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Computerworld: Software tracking could turn Chinese pirates into customers
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China has long been a major hotspot for software piracy. Efforts to track unlicensed software use, however, are giving companies a chance to find the offenders and turn them into customers. Or in some cases, targets for lawsuits.
V.i. Labs, a U.S. firm, helps makers of engineering and design software track the unlicensed use of their products. Pirated software from 12 V.i. Labs clients had a market value of US$1.2 billion in June 2011, half of it in China, said Vic DeMarines, vice president of products for the company.
"China has been a big issue," DeMarines said. "A lot of companies have written piracy off in China because they don't think you can do anything about it."
While the Chinese government is working toward eliminating piracy in the country, weak penalties and a lack of enforcement have led to a high usage of unlicensed software products, according to experts. In 2010, the market value of pirated software in China totalled US$7.7 billion, putting the country second behind the U.S., according to estimates from the Business Software Alliance.
In spite of the challenges, enterprise software makers are better positioned to turn some of those pirated copies into sales, DeMarines said. This is because their products are generally used by larger companies, which are easier to track and can afford to purchase licensed copies of the software.
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