How to Identify If You Have a Problem
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Independent Software Vendors (ISVs) don't build houses or cars or anything that can be physically touched; they make software that helps businesses run more efficiently. Besides selling that intellectual property to as many customers as possible it is equally important that they protect their assets from the threat of unlicensed use and overt software piracy. Non-compliance and software piracy are two main factors contributing to the stunting of an ISV's revenue growth.
In order for a software vendor to grow its business, it needs to be able to sell its product, but far too often it fails to consider whether that same product is being pirated. The vast majority of ISVs are focused on prospecting and lead generation while overlooking potential sales funnel leakage due to piracy. Any vendor that is serious about its longevity needs to know if it has a software piracy problem.
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| Automating Software License Recovery |
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Watch this short 5 minute video and learn how to:
- Take a low impact, low touch approach to license overuse and piracy
- Create a new revenue stream
- Detect and report on unlicensed use and conversion rates within a dashboard
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EDN: The quandary of EDA software piracy
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 Piracy of electronic design automation (EDA) software is getting worse, and the industry is in a quandary as to what to do about it.
There are no specific numbers on the amount of revenue the industry is losing. The organization that tracks software piracy in general, the Business Software Alliance, focuses only on PC software and doesn't break out EDA software specifically. But the anti-piracy committee of the Electronic Design Automation Consortium (EDAC) estimates that 30 to 40% of all EDA software use is via pirated licenses, according to Dane Collins, CEO of AWR Corp and an EDAC board member. "It's huge," he said. "It's one out of three users worldwide."
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Gradually, EDA vendors seem to be changing their focus to detection, rather than fighting the whack-a-mole strategy of prevention. After all, the first step after discovering piracy is to try to convert the user into a paying customer, said Dave Graubart, director of software engineering at Synopsys and chairman of EDAC's anti-piracy committee.
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