From Our Blog: "It's Time to Sell the Yugo"
|
 Jim Nauen, our VP of Sales, has a great blog post, "It's Time to Sell the Yugo," or "Why Software Compliance and Piracy Enforcement Needs a 25 Year Upgrade:"
A few weeks ago as I was getting ready to speak at a local HTCIA chapter in California, I started thinking about how little progress has been made in Software Compliance over the last 25 years. Having recovered over $130 million in compliance revenue over the last 20+ years for a number of large and small software vendors, it seems in 2011 that Software Compliance and Piracy Enforcement is still largely a matter of blind luck for many software vendors.
Hit or miss manual audits, whistle blower leads, channel partner tip offs, even mystery dialing are still the main source of overuse and piracy enforcement leads 25 years later, which is like driving in the dark with your headlights off and hoping to find the road. In keeping with the 80s, let's call it the Yugo strategy of compliance revenue recovery. Why would you wait and hope that these leads come to you, instead of using modern methods of aggressively tracking and pursuing companies illegally using your software?
Read the full post
|
| Software Piracy - Where is Your Revenue Going? |
The February issue of FAST's Kaleidoscope featured an article from V.i. Labs: Marketers are under constant pressure to do their part to keep the sales funnel full with qualified leads, grow the business and improve ROMI. For sellers and marketers of software, that typically involves selling licenses and renewing maintenance agreements. But are all applications actually in use being captured as revenue? Enter the constant uphill battle against software piracy. In this three-part series, we will explore what the problem of software piracy means to marketers, what can be done about it and how it can be turned into revenue. Read the full article |
Stay tuned for details of our upcoming webinar on "License Compliance 101: Best Practices for Settlement." It's going to be a great follow up to our February piracy panel discussion with practical tips and real world examples of revenue recovery!
Regards,
|
