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We've got some great new content that you'll want to check out this month. Read on for the latest details on measuring software piracy and turning infringers into customers!
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Responding to Software Piracy
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 Enforcement Challenge or Revenue Opportunity?On October 13, 2010, V.i. Labs hosted a software piracy luncheon in San Jose, California featuring guest speaker Dane Collins, CEO of AWR Corporation and EDA Consortium board member.
In a most candid discussion of software piracy, Dane shared AWR Corporation's experiences dealing with software piracy - from denial, anger, frustration, and acceptance all the way through recovering lost software revenue.
V.i. Labs' Vic DeMarines presented the latest case studies and trends based on CodeArmor Intelligence data to provide broader context to the discussion.
If you are responsible in any way for dealing with software piracy, you won't want to miss this presentation.
PLEASE NOTE: Due to the nature of the content presented, we are limiting access to this presentation to software vendors and their anti-piracy partners.
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Marketers are under constant pressure to do their part to keep the sales funnel full with qualified leads, grow the business and improve ROMI. For sellers and marketers of software, that typically involves selling licenses and renewing maintenance agreements. But are all applications actually in use being captured as revenue? Enter the constant uphill battle against software piracy. In this three-part series, we will explore what the problem of software piracy means to marketers, what can be done about it and how it can be turned into revenue. 
Do you know which businesses are using your software without a license? If they are already using your software to do business, they are likely to be your most qualified prospects.
V.i. Labs announced that Jim Nauen has been appointed Vice President of Global Sales to drive further development of the company's channel expansion strategy and revenue recovery services internationally. 
