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News & Views

September 2010 - Vol 3, Issue 5
In This Issue
Software Piracy Luncheon in San Jose
CodeArmor Intelligence 3.0
Turn Piracy into Your Viral Marketing Secret Weapon
In the News: InformationWeek
Partnership with Salesforce.com
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This issue brings news of CodeArmor Intelligence 3.0, our partnership with Salesforce.com, and two great events that you won't want to miss!
October 13: Software Piracy Luncheon in San Jose, CA
Dane Collins, CEO of AWRResponding to Software Piracy:
Enforcement Challenge or Revenue Opportunity?


Please join us on Wednesday, October 13 at Noon for an engaging discussion on the latest trends and issues impacting software vendors.

Dane Collins, CEO of AWR, EDA Consortium board member, and 22 year EDA industry expert, will share his experiences dealing with software piracy and recovering lost software license revenue.

Victor DeMarines, V.i. LabsV.i. Labs' Victor DeMarines will share case studies and trendsbased on CodeArmor Intelligence data, a brief update on the newly released version 3.0, and an introduction to our revenue recovery services.
 
Space is limited, so please click on the link below to reserve your seat.

Register Now

New CodeArmor Intelligence 3.0
Delivers Scalability, Insight, and Enhanced Dashboard Integration for Software Use and Misuse Detection and Reporting

ISVs with software piracy problems can use CodeArmor Intelligence 3.0's additional new reporting capabilities to better prioritize their actionable leads for revenue recovery. The solution allows them to aggregate unique infringing machines and users, simplifying the way unlicensed organizations are identified and determining if non-compliant organizations have expanded their use of pirated software.

Rather than relying on macro-level global piracy study numbers, it also has enhanced performance capabilities for large-scale deployments, giving ISVs with high piracy rates the ability to collect and manage hundreds of infringement reports a day. ISVs can now easily and accurately quantify their true revenue loss due to piracy by multiplying the number of unique infringing machines by the license price.

Read more
September Webinar: Turn Piracy Into Your Viral Marketing Secret Weapon
Piracy GPSIs a company that uses your software without paying for it a prospect or an existing account?

On the one hand, these companies are loyal users of your software that have likely standardized on your applications and may be hard pressed to switch to an alternative.

On the other hand, you probably don't know who they are - and they have never paid you a license fee.

Join us on Tuesday, September 28, 2010 at 11:30 am EDT for a free webinar that shows you how to identify these highly qualified leads and compares traditional B2B marketing programs with software piracy business intelligence. Existing customers and unknown prospects are using your software unlicensed - find out how to turn piracy into the most effective viral marketing.

Register Now

InformationWeek: "Software Piracy Tracker Integrates With Salesforce.com"
InformationWeek"According to a study sponsored by the Business Software Alliance and conducted by IDC, the global commercial value of unlicensed software was $54.1 billion in 2009. Of that, the firms in the United States accounted for $8.4 billion. But high-level statistics don't help vendors identify exactly which organizations are infringing their software licenses."

"To that end, CodeArmor Intelligence can help them gather piracy intelligence. First, the software vendor inserts a snippet of code into its application."

Read the Full Article
Partnership with Salesforce.com
Salesforce.com ISV Application Partner
We recently announced that V.i. Labs is now an ISV Application Partner of Salesforce.com.

"ISVs can use V.i. Labs on Force.com to quickly determine any misuse of their apps," said Kendall Collins, chief marketing officer, salesforce.com. "Bringing together Force.com with V.i. Labs' CodeArmor Intelligence technology helps our partners ensure success."

"ISVs can now review their data in a Force.com dashboard and leverage both detailed reports and filtering capabilities to make data-driven decisions about which companies to pursue first or which geographical regions require the most attention," said Joseph Noonan, president and CEO, V.i. Labs. "Allowing the collected data to work seamlessly with current tools is crucial to customer success as it can then be properly assessed and acted upon."

The new OEM partnership with Salesforce.com allows V.i. Labs to:
  • Bundle, provision and centrally maintain a software intelligence dashboard for any ISV, whether cloud-based or on-premise
  • Enable integration of piracy, trial download and usage data into standalone and existing salesforce.com instances
  • Share information across marketing, sales, product management, legal and compliance teams
  • Speed the cycle time for recouping lost revenue and tracking how products are used
Read more

As you can see, it's going to be a busy fall! Stay tuned for new case studies and trend data from the field.

Regards,
Michael Goff
V.i. Labs

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