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May 2009 - Vol 2, Issue 4
In This Issue
New! CodeArmor Software Protection 3.0
Top 10 U.S. Industries Pirating Software
What's In It For ISVs?
In The News
Quick Links
Coming in June
New software piracy research report from the team at V.i. Labs
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Greetings!
May has been another busy month with CodeArmor Intelligence leading the way. We announced the latest version of our piracy business intelligence solution and have received great feedback from customers and the media. Read on for more details, a video overview and reaction from the media. May also brought BSA's latest global software piracy report and we offered our reaction.
New CodeArmor® Intelligence "Maps" Route to Unlicensed Software
Finding Software Pirates with CodeArmor Intelligence and Google MapsWe just announced the latest version of our CodeArmor Intelligence that includes expanded reporting capabilities, Google Maps integration, advanced data filtering and simplified integration with third-party applications.

Read the news release

Watch the video (1:55)
Top 10 U.S. Industries With Highest Reports of Software Piracy
ManufacturingThe Business Software Alliance (BSA) recently reported the top 10 U.S. Industries with the highest reports of software piracy. This list is based on actual reports received by the BSA of infringements in the United States - not a survey:
  1. Manufacturing
  2. Sales/Distribution
  3. Service (general category)
  4. Financial Services
  5. Software Development
  6. IT Consulting
  7. Medical
  8. Engineering
  9. School/Education
  10. Consulting
Given reports like this, it is still surprising to hear software vendors say that piracy "isn't a big problem" for them and that infringing companies "wouldn't pay for the software anyway."

If manufacturing is the #1 infringing industry in the United States (and they use high value software to design, test and build their products), it seems that software vendors really need to determine the true scope of their piracy problem and identify the businesses they can recover revenue from.
Posts from Code Confidential
What's In It for ISVs? The BSA/IDC Global Software Piracy Study

The BSA released its Sixth Annual Global Piracy Study recently and we issued our reaction to it.

There are some interesting macro level data points in the report:
  • The dollar cost of piracy is up: "The retail value of unlicensed software - representing revenue 'losses' to software companies - broke the $50 billion level for the first time in 2008.
  • Worldwide losses grew by 11 percent to $53 billion: "Emerging markets continue to make an impact: "[T]he worldwide PC software piracy rate rose for the second year in a row, from 38 percent to 41 percent, largely because PC shipments grew fastest in high-piracy countries such as China and India."
While macro level statistics like these are arguably relevant, they don't necessarily help individual ISVs to understand the specific and direct impact of software piracy on their businesses. Nor do they help ISVs develop the most appropriate strategies for addressing their specific problems....

Read the full post

Read our reaction to the BSA/IDC report

In the News
Thanks as always for your continued support and feedback! As the mercury rises this summer we expect things to get hotter all around as we continue to add the features you're requesting to our CodeArmor platform. Stay tuned in June for new original piracy research from the V.i. Labs team!

Best regards,
 
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