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In This Issue
TNT Fundraiser
Radio Works
Email Marketing
Quick Links
 
Bryan & Ro Take On Tahoe
Fundraising Logo
As some of you know, Rosanna (My girlfriend) and I, are participating in Team In Training. One of our fundraising tactics is utilizing a website that allows users to review business.  The site actually pays non-profits and charities like TNT to invite people to write reviews for CASH $$$.  Take 5 minutes and help us achieve our goals.
Click here:
 
Remember, if you do not "JOIN THE FUNDRAISER" we do not get credit.
 
If you wish to simply make a cash donation, please visit this
 
New Clients
Caldera Logo
 
 
Diablo Logo
 
 
Drainbo Logo
 
 
Eastern Medical Logo
 
 
Moving Arts Dance
 
 
N S E logo
 
 
PBM Logo
 
 
Roto Rooter
 
 
 
 



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March Madness
Greetings!
With March Madness approaching I thought is would be good to talk about slam dunks.  That is the slam dunks in choices of advertising these days. 
Radio Works
 
Radio Cool
Take a look at some of the bay's top businesses with great brand awareness and I am willing to bet that you will see an advertiser that uses radio as a staple in their marketing.  Radio Works!  For small to medium size business to be effective on radio there are some rules you must stick too. 
 
1. Have a clear message and only have "ONE" clear message 
    - Too many advertisers try to use a :30 or :60 second message to deliver two, three, sometimes even four different messages.  Listeners only retain small portions, so keep the message tight.
 
2. Create a mental picture in the minds of the listeners that illustrates the "benefits" of doing business with you.
     - Just saying your the best at what you do will not cut it these days.  People are skeptical.  "Prove" your the best by telling listeners what benefit they recieve by doing business with you.
 
3. Only buy the "right" station(s) that has listeners that will buy your product and/or service.
     - Make sure that every dollar you are spending on a radio station is hitting the core of your "buying" audience.  Sometimes that best station is not your personal favorite station.  Find out which station(s) are local, live, and relevant.
 
Email Marketing
Radio 1
 
I do not have to tell you that in today's society, email as replaced a telephone call.  How do you as a business owner utilize this fantastic tool?  Email marketing strategies that get in front of your target audience.  There are several companies that offer email marketing packages.  After a few months of research I have discovered the best in for small to medium sized business owners.  I am happy to share with you how you can take advantage of email marketing and sign you up with Constant Contact today.  Email me here:  FIKE SHWAY EMAIL
Your continued interest in what I do drives me to be a better advertising professional.  If you have any thoughts or suggestions, please email me soon. 
Kind Regards,
 
Bay Area Radio Header
Bryan Fikes
KKIQ 101.7 FM
KKDV 92.1 FM
Bay Area Radio Advertising
Save $1000's
In Lost
Revenue
If you know someone who could use professional advertising and marketing help, do not wait until they run into the wrong person.  Forward this newsletter today and stop them from lossing thousands in potential revenue.  Something as little as choosing the wrong media representative to start an advertising campaign can cost them their business.
 
Offer Expires: When Your Business Closes From Lost Sales