Track Tweets with Twilerts!

September 7, 2010

Greetings!

It's Fall and that means it's time to learn something new. What I love about the Internet is that you can learn something new every day, but only if you are open to it. Sometimes I feel that I am too stressed or tired to learn something new but as soon as I take a deep breath and focus, I am happy that I made the effort.

Thanks to NMC's Katie Greenlaw for teaching me something new about "Twilerts," which are yet another way to track and measure your effectiveness with social media marketing efforts.

Congratulations to Katie for her recent promotion from account coordinator to account executive. You go, Katie!

And speaking of learning new things, you are cordially invited to attend a free workshop with NMC and Constant Contact on e-mail marketing and social media on September 30 in Orono, Maine. Even if you have to travel, it will be worth the drive for this information-packed 5 hour session. More information is below and you can sign up at www.marshallpr.com or call my office at 207-623-4177. I hope to see you there!

Hope you had a great Labor Day weekend and that September brings all good things into your life and career.

All the best,

www.marshallpr.com

Track Tweets with Twilerts!

by Katie Greenlaw, NMC Account Executive

Social media websites like Facebook and Twitter make it easy for people around the world to come together and share thoughts, opinions and reviews (both positive and negative) on a number of topics. Smart companies understand this and will attempt to track conversations and engage with their customers using these mediums. But who has time to stay in front of their Twitter account all day looking for mentions (or Tweets) about their company?

Thankfully, there is a way to help you keep track of the conversations happening on Twitter about your business or clients with a free Web application known as Twilert. Similar to Google Alerts, which is a content monitoring service that notifies users via e-mail when new content referencing selected keywords is posted on websites and blogs, Twilert notifies users via e-mail when new Tweets are posted on Twitter referencing selected keywords.

Twilert screenshot

The Twilert service allows you to track what people are really saying about your company, brand or products without having to regularly log into Twitter or TweetDeck and scan Tweets. As a Twilert user, you can customize your Twilerts by keywords, author, recipient, location, links, and attitude (positive, negative or asking a question). You can select to have your notifications sent together each day at a specific time, or space them out. And you can turn them off when heading out of town, if you so wish.

Don't have a Twitter account? No problem! You can link your Twilerts to an existing Google account. To get started, simply go to www.twilert.com and log in with your Twitter or Google account, then specify which keywords you would like to be notified on and when you want your messages delivered. That's it. A few easy steps and you'll be tweet-tracking in no time!

NANCY MARSHALL COMMUNICATIONS presents
E-mail and Social Media
Marketing Made Simple
September 30, 2010 · 8:30 a.m. · Black Bear Inn, Orono, Maine
For further information, call 207-623-4177 or email info@marshallpr.com.

Join us for a free workshop on the essentials of email and social media marketing. Our guest speaker is Corissa St. Laurent, Regional Director at Constant Contact. She will provide a lively and informative discussion on the best practices of these important technologies for your business, nonprofit or group.

REGISTRATION & NETWORKING STARTS AT 8:30 a.m.
PLEASE BRING BUSINESS CARDS FOR EASY DROP REGISTRATION

"The Power of Email Marketing"

How interactive are you with your customers, clients, members and constituents? If you are a busy professional, business owner or individual looking to increase the sales, participation, awareness and impact of your business, organization or group, this seminar is for you! Come learn how effective communication, targeted messaging, and appropriate interaction can be accomplished through powerful and cost-effective tools and why it's vital in today's marketing world. You'll learn:

Best practices and strategies for email marketing
List-building ideas and techniques
What valuable content is and how to vary your offerings
How to read metrics and create targeted follow up campaigns
How to integrate email and social media for maximum leverage
How to create new business, sales and impact easily, efficiently and effectively

"Social Media Marketing Made Simple"

In this ninety (90)-minute seminar, you will learn how to:

Extend your online marketing reach
Reach with endorsement; that is, get your passionate customers to tell your story
Leverage content that helps your customers share their experience

These are the essential elements of transforming new prospects into passionate customers, in turn growing your business using the power of social media marketing.

For more information or to register, please visit:
www.marshallpr.com

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