Barefoot Business News from Robert Ashton
May 2011

If you want to get ahead...       

 

Hats

 

 A hat does far more than keep your head warm. In the cowboy films of my childhood, the good guy wore a white hat and the bad guy a black one. You can as they say, tell a lot about someone by the hat they wear. For some, a hat forms part of their personal brand. The 'Black Farmer' being a good example, whilst for others, it's merely part of a uniform.

 

To get ahead today, it's increasingly likely you'll need to change hats. Sector stereotypes are becoming jumbled. Charities are trading and social impact has become the biggest marketing opportunity to face the corporate sector for a generation.

 

There'll be good and bad on both sides and you'll need to keep your mind open rather than see the change as good or bad. First impressions still count, but can be misleading.



IN THIS ISSUE
Did your dad wear a tin hat?
In the news
Pass the hat round
Not quite mad as a hatter
Quote of the Month


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Did your dad wear a tin hat?       

Tin hat 

 

There are a surprising number of old men around who wore tin hats during the last war. Whilst the hats might fade into the past, old folk won't. The number of people aged 85+ is going to double over the next 20 years. It's a demographic time-bomb that threatens us all. We're all going to have to fund a massive increase in health and social care costs over the coming decades.

 

But that should not prevent you from treating your own dad on Father's Day, June 19th. Why not treat him to a copy of 'The Life Plan'? It contains 700 ways to make life more enjoyable and will surely make him easier to live with.

 

Life Plan cover                                           Life at 50 

 

Order a signed copy here during the next two weeks and it'll only cost you £5.00 + P&P. What's more if he's aged around 50, for an extra £2.00 we'll include 'Teach Yourself Life at 50 For Men' in the special Father's Day Bundle, which I wrote as I came to terms with reaching my half century.



In the news 

Newspaper hat 

 

I've been in the news a lot lately so perhaps inevitable that soon I'll see my thoughts, words and comments turned into a newspaper hat!

 

I'm learning fast that the way to market myself as a challenging speaker, willing to help audiences translate 'Big Society' rhetoric into understandable opportunities, I've got to raise my public profile. Follow the links to see what I mean:

 

Time to admit market forces into the charity world - Guardian - May 20 

 

Community shops can transform rural life - BBC interview - listen here

 

Why not encourage unemployed graduates into social enterprise? - Recruitment international - May 20 

 

Celebrity could be considered a form of mental illness - Caught & Social, The Independent - May 10

 

Gay adoption or rich barristers - did the Catholic church get it right? - Civil Society - May 3 



Pass the hat round - Government Giving White Paper

Straw hat filled with money

 

The recent Giving White Paper misses the point. Making it easier for people to donate is OK, but it's hardly going to change human behaviour. In my view there are only two ways to grow charity income.

 

First, you divert part or all of the margins greedy people make towards good causes. My own social enterprise Ethecol Merchant Services does this by passing what would be the bank's profit on your chip & pin transactions to a cause you want to support. We can give retailers a better deal too, so they save money and raise money. And people can also round up their bill to increase what the charity gets.Download a simple chip & pin calculator from the bottom of this page here and find out how much your enterprise could be raising without any effort at all!

 

Secondly, fundraising today is all about shaking hands, not tins. Passing round the hat will only get you so far; better to develop products and services that people will buy, perhaps delivered by your service users or perhaps in ways that generate income for the charitable work you do. Much of my work today involves setting up win:win partnerships between charities and businesses. Ask if you'd like to know more.



Not quite mad as a hatter

 The Mad Hatter

 

 

We all know now that many Victorian hatters suffered from mercury poisoning. This condition, called Korsakoff's syndrome if you're interested, causes a loss of enthusiasm for life and general apathy, plus a few tremors.

 

I'm no hatter but I do live with depression. A chance conversation with a friend the other day reminded me it's now so long since I came out as depressive I've probably slipped in again. So here I am, out again.

 

My depression is rather like a tamagotchi. A small pet that has be looked after all the time. What's yours called?



Quote of the month

 

'Robert Ashton is the spider on the duvet - they're bigger than him but they're afraid.'  

 

Film-maker Nik Coleman describing how Robert successfully challenges large organisations to rethink their approach to social entrepreneurship.  





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Sincerely,