Barefoot Business News from Robert Ashton
February 2011

It's a matter of taste
 
Marmite  

Last month's e-newsletter prompted a grumpy response from one reader. 'If you're going to talk about Big Society, you can count me out,' he exclaimed. So hopefully, if our system's worked, he won't be reading what I'm saying about him here.

 

I think you'll agree that like MarmiteŽ, Big Society is something we all either love or hate. It polarises opinion like nothing else, yet ask people to describe it, and everyone you ask will say something different.

 

From the work I do with schools, health practitioners, housing organisations, charities and more, I can see that Big Society means opportunity. But to explore the opportunity you have to develop a taste for it and that means perseverance. Just like MarmiteŽ really!



IN THIS ISSUE
One slice or two?
Making sense of the cuts
I can't believe it's not better
Something fruity
Quote of the Month


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One slice or two?

Toast 

 

Unlike cake, you can have your toast and eat it. But how much do you need to keep yourself going? Gorge yourself and you become fat and uncomfortable; skimp and you're always hungry. In my experience, to only do the things that pay well means you miss out on some of the most rewarding opportunities to make a difference. But spend too much time doing stuff for free and you may find it hard to put food on your plate.

 

Striking a happy balance between paid work and volunteering is I guess something we all wrestle with. I certainly do. The opportunity of course is to invest your pro bono time in things that will add value to the time you get paid for elsewhere.



Are you making sense of the cuts?

Butter knife

 

When a County Council manages to turn an 8.8% cut in its Government grant into a 50% funding cut for front line third sector service providers, you reach for the calculator. How did they work that one out?

 

Charities and many other social and community enterprises are vulnerable and easy to slice through - in fact cutting funding is as easy as putting a hot knife through butter. Commissioners surely have to play fair and give people a fighting chance of adapting to become more entrepreneurial. The cuts are just one of the reasons I'm working to develop a new source of social lending. Many organisations need to bridge the gap from grant to trading income. This project will help.



I can't believe it's not better!

Butter  

One of my biggest challenges is to focus on the stuff that really matters. When there's so much change and opportunity, it really is easy to spread yourself too thinly. Fact is the only way to taste success is to give yourself time and mental capacity to do what will achieve the most and be the most rewarding.

 

Here are a few examples of what's working for me right now:

  • Delivering challenging keynote conference sessions on Big Society and collaboration;
  • Facilitating charity Trustee 'away-days' that get people thinking differently, grasping their funding nettles and planning to succeed;
  • Running enterprise workshops to help mental health service users become self employed;
  • Creating exciting new joint ventures that make community enterprise possible where it's never been possible before.

Let me know if I can help you do any of these things better!



Let's end with something fruity

Blackcurrant jam  

I have a soft spot for Wilkins jam. For more than 50 years I've been visiting my grandmother and uncle's home in Tiptree. Whilst once I simply slipped through granny's garden fence to gorge on the fruit growing behind the house, now I buy my jam at the factory shop.

 

I also want to share some jam with you. Not Wilkins this time, but something even more nourishing for the mind. The Oxford Jam is an edgy alternative to the August annual Skoll World Forum on Social Entrepreneurship. I'll be jamming heads with slightly rebellious enterprising ideas in Oxford on 31st March. You can book a free place to hear me here.   

 

You can also hear me speak at:

FOOTSEY 2011 - The North East's major social enterprise fest at Doncaster on 3rd March. This one's big and I'll be presenting some awards at the end of the day, kindly sponsored by my publisher Capstone.

 

BIG LOTTERY FUNDING EAST EVENT at Ely on 30th March, where I'll be encouraging local grant seekers and advisers to be just a little more daring, collaborative and challenging in the way they think about grant funding. This event is invitation only, but if you're thinking of hiring me as a speaker, I can probably get you along to hear me at this one.  Email my Business Manager Bella if you'd like to come.



Quote of the Month

"Big Society is like bonsai. Small, individual perfectly formed community enterprises instead of rank, overgrown wilderness. Prune carefully!" Robert Ashton





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Sincerely,