Barefoot Business News from Robert Ashton
January 2011

Are you a Big Society chicken?
 
Chicken
 

Increasingly I'm working with people as they come to terms with the new found freedom of Big Society. Many have been kept like battery hens, cooped up in large organisations with little freedom to move. All they had to do was follow the rules, deliver the work and accept the money.

 

Now those organisational cages are being opened and workers released into a new free-range workplace. For many, the new found freedom is daunting, especially the search for food. Others welcome the escape from the constant pecking and feather pulling of institutional life.

 

Like released battery hens, these people need time to re-grow their feathers. They need help to become self sufficient and they need help to rebuild confidence in their ability to choose what path they want to tread.

 

But the Big Society eggs will be far more tasty and sustaining.



IN THIS ISSUE
Speaking from the high wire
Spreading my wings
Being liked
Box some ticks
Tweeting away
Quote of the Month


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Speaking from the high wire

Birds singing 

 

I'm more than willing to explain to an audience why I think Big Society presents more opportunities than threats. It's a controversial subject and to cover it sensitively, objectively and positively is vital. Many in these groups are very anxious about job security and the future of their organisation. It's rather like speaking from a high wire. You need to balance carefully and avoid giving people any encouragement to shoot you down. I enjoy that challenge and so too do the audiences I work with.

 

Last week for example I spent a very enjoyable afternoon with a group of disgruntled front line mental health workers. The uncertainty and change had made them anxious and morale was slipping. Together, we worked out how they could play a more active role in deciding their future. The session went well and I am confident I sparked ideas that will be developed by the group. You can download my presentation here.

 

If you're struggling to get the Big Society message across, perhaps I could help?




I'm spreading my wings

Swallow


We saw the New Year in at Mbarara. It's a town the size of Norwich in Western Uganda but lacking any of the cultural delights of my home city. We'd been visiting our daughter who lives in Kampala and were off to see elephants and hippos.

 

Uganda is a country that does social enterprise well, with brands such as Good African  Coffee. This company sells direct to UK supermarkets and invests 50% of its profits in community development projects in Uganda.

 

There's a lot we can learn from social entrepreneurs around the world. Later this year I'm planning to explore social enterprise in India with Journeys for Change. I'm really impressed by this organisation which I'd describe as a global 'Common Purpose' with a social enterprise focus. Why not check it out?

 

Travel will be a defining feature of this year for me I suspect. I've already been invited to work with students of entrepreneurship in Romania and am keen to see more of how social entrepreneurship is evolving around the world.




Do you know how to be liked?

Love birds
 

I've just started researching my next book which will explore what drives people to do good rather than lead inconsiderate, selfish lives. It is in many ways another slant on social entrepreneurship but more intimate and personal.


 

How do you know if you are liked and in what ways have you changed your attitudes and behaviours to become more popular? If you have a personal story you can share, or perhaps an example from work about people being liked or disliked, I'd love to hear from you. If the story you share ends up in the book (even anonymously) I'll make sure you get an invitation to the London launch as well as a free signed copy. Email me and I'll send you a short questionnaire to start the process.



Let's box some ticks

Cattle egret
 

The Cattle Egret lives in Uganda and spends its life hanging round cattle and buffalo. They eat the insects that congregate around grazing animals and are particularly partial to ticks which they pick from the animals skin.
 

This symbiotic relationship is a great metaphor for the way I work as a consultant with public sector organisations. Like buffalo they are large and far from stupid, but find it impossible to reach all of the ticks and other things that annoy and hold them back. Like the Egret, I can move quickly and reach the people, places and problems my clients cannot reach.
 

Delivering Big Society solutions requires both sets of skills. You tick the boxes and I'll box the ticks! Give me a call on 01953 605000 if you'd like to know more.



Tweet tweet

Twitter logo
 

I'm slowly getting the hang of Twitter. Why not follow me @robertashton1 and see what I blurt out from day to day?



How to be a Social Entrepreneur

How to be a Social Entrepreneur
 

My most recent book really seems to be touching the spot. It's picked up some glowing endorsements from people unafraid to say it as they see it. For example Third Sector and Guardian columnist and former Social Enterprise Ambassador and Craig Dearden Phillips said: 'Robert is helping turn social entrepreneurship from a hairshirt option for the extremely worthy to something we can all do.'


 

Popular social enterprise blogger David Floyd said: 'Ashton's key strength is in encapsulating in bite-sized chunks the ideas and practices that successful social entrepreneurs - or those of us who are at least successful enough to keep going - rely on.'


 

It was also listed in The Guardian's 'five of the best books about entrepreneurship.'
 



Quote of the Month

"'Big Society' is more like the Land Army than Dad's Army. It's about communities striving for self sufficiency, rather than well intentioned, blundering volunteers getting it wrong." Robert Ashton





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Sincerely,