Barefoot Business News from Robert Ashton
September 2010
 
 Success is elemental

We are witnessing a period of tremendous change. Politically, the new coalition is nudging Labour further to the left.  Economically, Government spending cuts are nudging more people out the public sector towards the self sufficiency and greater accountability of social enterprise. Socially, people are demanding 'fair trade', fair pay and fair treatment of the environment that delivers us so much.

Finally, the iPhone has sparked a technology revolution that connects us to each other more than we have ever been connected before. It enables us to find like minds with which to share ideas, information and experiences whatever our interest and wherever we are.

And it's autumn too, with changing weather and winter just over the horizon. Success now demands a deeper understanding of the elemental world in which we live.



IN THIS ISSUE
Earth
Wind
Fire
Steam
Iron
Quote of the Month


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Earth


You can view the full interactive map here
 

I was reminded of the extent my global influence recently when Prentice Hall, who have published most of my books, shared some sales statistics I'd not seen before.

The four books I have written for them have now been sold in 76 different countries around the world. So from Albania to Zimbabwe and Korea to Kazakhstan there are people with copies of my book on their book shelf. That is, if they have a book shelf!

Ethiopia surprised me. Almost 800 copies of 'Checklists' sold into one of the world's poorest countries. I'd like to think there was a connection with these sales and the day I spent working with a group of Business Studies Teachers in Addis Ababa in Spring 2009.



Wind

 WindcropI was so impressed by Windcrop, an innovative green energy company that I simply had to become one of their first customers. Planning consent was granted last week for two wind turbines that will be installed next month. One will supply my home and the other the adjacent offices. Between them they will dramatically reduce both our electricity bills and carbon footprint.

The Windcrop business model is hard to ignore. They install the turbines on my land and sell what I don't use onto the National Grid. I pay for what I use at just 5p per kWh, around half what I'm currently paying.

So we'll soon have a very visible reminder to ourselves and our visitors that 'saving the planet' can actually save money too.

More about Windcrop here.



Fire


The nights are now longer than the days. It's a good time to finish the day with a glass of wine and a good book, feet in front of a roaring wood fire. I'm building my winter reading pile with a broad range of books and hope you are too.

You might like to consider adding my three most recent titles to your pile. You can buy them on Amazon by clicking on each of the links below:


How to Start Your Own Business

Published a year ago, this book has got off to a flying start with excellent sales at home and abroad. It's simple, explicit and tells you how to make the journey from initial idea to planning your exit.


Published last month and is the third edition of my all time best selling book first published in 2004. The book has consistently sold well, probably because it explains all those cunning little business tips more serious books leave out. It's also likely to make you laugh!


How to be a Social Entrepreneur

can be pre-ordered now and releases on 20th October; the same day as the Government publishes it's 'Comprehensive Spending Review'. Peter Holbrook, CEO of the Social Enterprise Coalition previewed the book and said; "I was genuinely impressed by how comprehensive it is!" Whilst Network 2012's Martin Murphy described it as a seminal work.

 It has to be the most perfectly timed book I've ever written, explaining without bias exactly what you have to do to be a social entrepreneur or start and grow a social enterprise.



Steam


It's good to have things you get up a head of steam about. One thing that always gets me hot under the collar is the way the UK's 3.3m self employed people are so often ignored when it comes to recognising enterprise success. Not everyone wants to be the next Richard Branson but somehow unless you aspire to empire building, you're too often considered second rate.

I was delighted then to be elected an honorary Fellow of the newly formed 'Institute of Enterprise and Entrepreneurs'. Powered by the respected business standard accreditation body SFEDI, this new professional Institute is independent, entrepreneur led and recognises what you achieve, rather than where you achieve it.

Check it out here and maybe even join!  http://ioee.co.uk/



Iron


I love old machinery. It's the way the heavy cast iron components combine simplicity, strength and beauty. A friend recently back from a canal boat holiday told me how the ratchet on the lock gate mechanism reminded him of the challenge we all face as we become more successful in our career and life.

Before opening the lock gates you have wind up a heavy sluice to equalise the water levels on either side. The sluice gate he explained is your success. The higher it goes the heavier it feels, so you need to slip the ratchet into the cogs so you can rest without slipping back and losing what you have achieved. Then you can continue winding and go even higher.

I like the analogy and can see how sometimes, it's all to easy to doubt our own success and slip back down to where we were. I think we all need a ratchet to help us maintain our position before we forge ahead.



Quote of the Month


'There is a fundamental difference between enterprise and entrepreneurship. Enterprise is a process that anyone can learn. Entrepreneurship is an attitude you will only achieve if your desire to change something you see as wrong, unfair or unjust is passionate and all consuming. Enterprise is about doing; entrepreneurship about being!'

 Robert Ashton, speaking at the Association of Translation Companies annual conference in London, September 2010





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Sincerely,