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In This Issue
Diamonds at a Glance
Diamonds-Adamas "the unbreakable"
Diamond-Legend & Lore
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Diamond
  At A Glance
  • April Birthstone
  • Occurs in many colors
  • Cubic Crystal System
  • Density- 3.51 to 3.53
  • Hardness-10.0 (Mohs Scale of Hardness)
  • Refractive Index-2.417 to 2.420
  • Mined in South Africa, Australia, Canada, Russia and the United States
  • Common shapes: round, oval, marquise, pear, heart, emerald, princess and radiant-cut
  • Treatments-heating, radiation and fracture filling

 Diamond Ring
Two-tone 1/10ctw. Diamond Ring
67210_two-tone 3dia_ring

14k yellow & white gold ring
Retail Price:  639.00
Our Price:429.00
(matching necklace & earrings available)
Ref: #67201

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Facts, Legend & Lore
Diamond-Traditional Birthstone
Greetings!
Diamonds have long been valued for their hardness and incredible brilliance.  Chemically, a diamond is pure carbon, just like the graphite used in pencils. Diamond's hardness is the result of extremely strong chemical bonds between the carbon atoms.  Although most people think of diamonds as colorless, they actually occur in almost every color, but most commonly occur in shades of yellow and brown.  The rarer stones are found in red, blue, pink and green of more intense shades.
Diamond-Colorless and Colorful
While most diamonds are in the colorless to light yellow range as pictured below;

diamond_color_scale


 some have a natural color that is deep, distinct, and opulent.
3 colored diamonds

These are known as fancy-color diamonds and are often blue, brown, or pink. Unlike colorless and near-colorless diamonds which are valued for their lack of color, fancies are valued for their intensity of their color.

The physical conditions required to form a colored diamond, seldom occur in nature, making natural color diamonds extremely rare. For every natural color diamond, there are 10,000 colorless ones that have made the trip from the earth's depths to its surface. It is this entirely natural process of geological formation which ensures that each natural color diamond is one of a kind.


Lore and Legend-The Unbreakable?
This label is actually a misnomer because diamonds can actually break if hit from the wrong angle.  From the Greek "adamas" diamond gets its' name because of a incredible hardness and resistance to scratching, making then a superior gem for every day wear. Diamonds were valued as talismans  by the ancient Hindus in India, which was where diamonds were first discovered.  The most powerful stones were thought to be naturally occurring octahedrons (picture two pyramids connected base to base) of exceptional clarity that exhibited "fire" (flashes of rainbow colors.)  It was believed that diamonds such as these would bring the owner power, wealth, everlasting youth and good fortune.  Also, it was believed that flawed stones would have the opposite effect. 

birthstone
Just about everyone knows what their birthstone is.
Why is that? Because people still enjoy the folklore associated with the tradition of the birthstone.  They like believing that wearing a birthstone brings them good luck and protects them.
Early civilization as far back as the Assyrians (1400 BC) invested rare and beautiful gemstones with magical properties. Some minerals were thought to contain a force or possess certain values and powers.  For instance, amethyst was thought to prevent intoxication.  Tradition associates a gem with each sign of the zodiac based on a color system.  Color was thought to unleash the power attributed to the stone.  In time, birthstones became associated with calendar months rather than the zodiac.

    Month

Color

Stone

January

Dark Red

Garnet

February

Purple

Amethyst

March

Pale Blue

Aquamarine

April

White (clear)

Diamond

May

Bright Green

Emerald

June

Cream

Pearl or Moonstone

July

Red

Ruby

August

Pale Green

Peridot

September

Deep Blue

Sapphire

October

Variegated

Opal or Tourmaline

November

Yellow

Topaz or Citrine

December

Sky Blue

Turquoise or Blue Topaz

couponsJewelry Polishing Cloth w/ Purchase
Receive our large size Gold and Silver Cleaning/Polishing Cloth with your purchase of $50.00 or more. Please print and present this coupon or mention that you saw it in our April e-newsletter. We encourage you to share this offer with friends and associates.

Note: Limit 1 per customer
Offer Expires:   4/30/2010                                    Please visit our Web Site