Prime America Logistics, Inc. 

11231 Jersey Blvd. #101

Rancho Cucamonga, CA 91730

Phone: (800) 424-7746 | Fax: (800) 230-3724 | www.primeamerica.biz

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Children under the age of nine usually don't have the ability to make safe judgments about traffic because they aren't developmentally ready to make good choices on their own.  It is not their intelligence that is in question, say child development specialists, but rather their level of thinking and physical coordination.  Children under nine may not be able to judge whether a situation is safe or react appropriately in an emergency - especially when they are nervous or scared.

This is why proper supervision for children under the age of nine is so important.  Children under nine should be accompanied by adults or older children whenever they cross the street or ride their bikes. Even if you feel your child has the intelligence to do these activities alone, in reality he/she may not be developmentally ready to do so.

• Young children can't see out of the corner of their eyes as well as adults can. They aren't able to see objects in their peripheral field of vision.

• It is often difficult for children to determine the direction that various sounds are coming from (e.g. a siren).  They may turn the wrong way searching for a sound.

• Children may think large cars move more quickly than small cars, or narrow streets are less dangerous than wider ones.

• Young children can't pull together all the pieces of information they need to act appropriately in an emergency situation. Even if they have been taught the rules of the road, their brains can't process multiple pieces of information or a complex chain of events.

• Children lack a sense of vulnerability. They don't understand a car can seriously hurt or kill them if they collide.

• Children have trouble judging how fast a vehicle is coming towards them or just how far away a vehicle is.

• Children like to keep moving! As a result, they may have trouble waiting for stoplights to change or for cars to stop at crosswalks before they step out onto the road.

• Although children may have been taught how to cross the street safely, they can be easily distracted and may respond impulsively.

• Children may simply believe grown-ups will look out for them. They think that if they can see an adult driving a car toward them, the driver must be able to see them too.

• Children's small stature means that they may not see hazards and drivers may not see them.

 Tips for Parents: Walk with your child and talk with your child about pedestrian safety! 

1. Model safe behavior. Practice safe pedestrian habits that you want your child to copy.
2. Start with your toddler and gradually teach them about safety as they grow. Use opportunities while walking to have conversations about safety, avoiding long-winded lectures that your child may tune out of.
3. Until your child reaches age 9, make sure he crosses the street with an adult or older responsible child. Continue to walk with your child and teach him how to cross the street safely - adjusting conversations to match your child's level of understanding.
4. Have your 9-year-old show you that she knows how to cross the street safely. Ask her to point out the risks and tell you what she would do.
5. Age nine is just a guide. Some children may not be ready until later - and even when your child is more independent, continue to create opportunities for regular discussions. Listening to your child will reveal how confident he is traveling independently and if he has concerns you can help him with.

Matt Martinez, Forklift Operator

Matt began employment with Prime America Logistics as a Forklift Operator in April 2012. Since then, he has become an intricate member of the day-to-day operations at Prime. His position requires him to be efficient in loading and unloading trailers, updating essential order information in the company's in house operations program, and managing all warehouse product inventory. In addition, Matt serves as the main liaison for partner carriers utilized by the company. To his coworkers, he is a hard working individual and a dedicated team player.

Following in his family's footsteps, Matt was a third generation Army soldier. He attended Westech College in Pomona, CA, completing the Architectural Program and has 9 years of experience working as an Architectural Project Manager for Ray Martinez & Associates. What has allowed him to become successful in his position at Prime are the 9 years served working as a Dock Foreman for LJE/Target Express Trucking Co. When asked what he enjoys the most about working at Prime, he responded with "it is challenging work!"

In his free time, Matt enjoys spending time with his wife, barbequing and cooking. He also takes pleasure in hanging out with his friends at his local pub.

Summer is the perfect time to gather up your family and embark on an old-fashioned road trip.  

With falling gas prices and the gorgeous summer sun, more families are planning to buckle up and hit the road. And while getting there is half the fun, making it to your destination safely should always be the first priority.