Prime America Logistics, Inc.  HighwayPrime
Highway Prime April 2011

 

We appreciate you taking the time to read our newsletter and encourage you to do so monthly to stay up to date on company and industry news.

 

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We've Moved! Prime America has a new corporate address. Please make a note of our new address (below). We are still in the same building in the City of Industry, but we have moved down the hall to Suite 205.

 

Suite 213 is the new Sales & Marketing hub. Both suites are getting a new corporate look. If you are in the area, feel free to stop by to see our new look! 

  

Sincerely,

 

Prime America Logistics, Inc. 

18725 E. Gale Avenue, Ste. 205

City of Industry, CA 91748

 

Phone: (800) 424-7746 | Fax: (800) 230-3724

In This Issue
Prime America Developing a New Company Image
5 Tips to Establishing a Successful Core Carrier Program
Employee Spotlight
Does Your Logistics Provider Value Good Customer Service?
Social Networks
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Prime America

Developing a New Company Image

 

Prime America Logistics, Inc., a nationally renowned (TL) Truckload, (LTL) Less than Truckload, (3PL) Third Party Logistics, and Expedited Freight carrier, is surfacing a new, more modern and professional corporate identity.

 

Composed by several elements -- a new corporate office, website makeover, and updated marketing materials -- the new look embodies the strength, the dynamics and the rigor that characterize Prime America, showcasing the company's unique personality.

 

Besides giving value to all the history of the brand, this new identity will strengthen the company's intrinsic values. The strategic decision for a new corporate look arose from the expansion of the company, the introduction of new organizational procedures and the adoption of more efficient brand management. In short, a step towards the future, with a brand that follows the evolution of times.

 

"We want a visual identity that can transmit all the energy, experience, and determination of the brand," stresses Brittany Lawson, Marketing Specialist at Prime. "I believe that we will achieve that as the new image develops, which, in addition to being more modern, will embody Prime America's ability to innovate, evolve and endure."

 

5 Tips to Establishing a Successful

Core Carrier Program

 

 

It's easy to assume that the "core" in core carrier is synonymous with "one of just a few." But the success of a core carrier program has less to do with the number of carriers than it does with ensuring that each provider selected is equal to the task of meeting your company's needs in the particular lanes or routes it will serve.

 

Here are 5 tips for implementing a successful core carrier program.

 

1. Create an ideal. Cost-cutting is often the underlying reason companies launch core carrier programs. But it is performance, rather than price, that tends to separate long-term successes from short-term experiments. 

 

2. Don't overstate volumes. The number of shipments your company promises to award in its core carrier RFP is directly associated with the carrier quote. Don't inflate the size of your business volume in hopes of getting a more competitive price. This can backfire and the core carriers won't be willing to work with you for long.

 

3. Make it a policy to get educated on the carrier's insurance coverage. There's a big difference between a carrier that's insured and one that's just adequately insured. Make sure your core carriers are the former rather than the latter. Require them to provide Certificates of Insurance and know how much coverage they carry. (It may turn out that lower coverage is a key reason why some carriers are quoting you lower rates than others.) Require all of your core carriers to name your company as an "additional insured" on their policies.

 

4. Make inadequate technology a deal-breaker. Your core carriers are a key connection in your supply chain- which is why it's essential that you be connected to them via some form of visibility tool. If they're unwilling to use or provide those tools, be wary. It could be a sign that they don't truly have the capacity or commitment to meet your service objectives.

 

5. Share the results -and the love. Seek out ways to facilitate open communication among carriers via tools such as meetings, newsletters, or Webcasts, because often the efficiencies one carrier discovers for your company may be just as applicable for another. Share performance results across the network so carriers can see how their services stack up. Reward performances that go above and beyond, and consider establishing an annual awards program or building gain-sharing arrangements into your contracts.

 

 Article Source: 

"Establishing a Successful Core Carrier Program" Inbound Logistics. www.inboundlogistics.com.

Employee Spotlight:
Bladimir Mejia, Terminal Manager

 

Bladimir Mejia, Terminal Manager
Santa Fe Springs, CA

 

Bladimir joined Prime America in 2010 as the Terminal Manager at our Santa Fe Springs terminal after spending almost 20 years in the cosmetics industry. He brings considerable expertise to us with his previous training in inventory and warehousing. Bladimir's formal education was from Worcester Adult High School, Massachusetts. 

 

Bladimir enjoys the challenges that he faces everyday as Terminal Manager. "I enjoy not knowing what the day will bring, there are no routines--every day is different at Prime," he says. When away from work, Bladimir enjoys spending time with his family. He especially loves motocross and takes his family out to the desert twice a month to ride their dirt bikes.

 

Thank you, Bladimir, for being a part of the Prime America team! 

Does Your Logistics Provider

Value Good Customer Service?

  

The most dreaded phrase in the English language just might be: "Please hold for the next available operator." Good customer service experiences have become few and far between, with more companies either entrusting their customer outreach to computerized voice-prompted systems, or worse, outsourcing to call centers that have little knowledge about the companies they represent.

 

Businesses in the market for a third-party service provider should include customer service in their selection criteria. Choosing a logistics provider involves entrusting your shipments -- and your customers -- to a company that claims it can deliver your goods on time and cost efficiently. One breakdown in the process can have costly, time-consuming, and reputation-shattering consequences for your business.

 

When it comes to customer service, there are vast differences among logistics providers. Good logistics providers will:

  • Check in with you regularly about new developments in your business and fill you in on their new services.
  • Understand -- and even anticipate -- your business needs, and be a good source of solutions and options for your transportation challenges.
  • Offer creative solutions to help you better serve your customers.
  • Give you the same level of service as an established customer as they did when courting your business.

At Prime America Logistics, we deliver personal service 24 hours a day, with just one call to one person. Our promise is to deliver service above and beyond our clients' expectations. We always customize rates to be as competitive as possible, and we never cut corners that could affect the safety of shipments or the on-time performance expected of us. We work to build strong relationships with our clients so they can feel comfortable trusting us with their customers' needs.

 

Let Prime America be your total logistics provider! Click Here for More Information

About Us

Prime America is a nationally renowned (TL) Truckload, (LTL) Less than Truckload, (3PL) Third Party Logistics, and Expedited Freight carrier. Our long history of success in the highly competitive logistics industry is based on our uncompromising commitment to meet every client's unique needs through a complete suite of transportation services. We have the resources and capacity to handle the needs of each customer in a flexible, custom tailored, and professional manner.

  

Visit Our Website to Request an Express Quote Today!

Highway PrimeApril 2011
Contributions

Thank you to the following people for their contribution to the newsletter:

Bladimir Mejia, Terminal Manager

If you would like to contribute or subscribe to future newsletters, please contact:

Brittany Lawson, Marketing Specialist, at brittanyl@primeamerica.biz