 HighwayPrime |
| Highway Prime | February 2011 |
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We appreciate you taking the time to read our newsletter and encourage you to do so monthly to stay up to date on company and industry news.
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Sincerely,
The Staff
Prime America Logistics, Inc.
18725 E. Gale Avenue, Ste. 213
City of Industry, CA 91748
Phone: (800) 424-7746
Fax: (800) 230-3724 |
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Prime America
Optimistic About Company Growth | |
Prime America Logistics, Inc. has outlined its long term strategy for growing the business and, in line with these plans, expects to achieve impeccable sales growth and expansion for the full year of 2011.
Prime America will attain future growth in several ways. Firstly, through the addition of sales representatives in Southern California. "We have already begun to grow our sales department, and we will continue to look for qualified individuals throughout the month of February," says Mike Katyal, President of Prime America. "Integrity, drive, focus, and honesty-these are the requisite elements we look for in members who wish to become a successful part of the Prime America team."
Secondly, the company anticipates growth by expanding local fleet and logistics partnerships throughout the U.S. and Canada. "Partnerships are what enable Prime to make continuous improvements," says Katyal, "and meaningful partnerships are the foundation for our success." By allocating with others, the company can direct its resources and capabilities to its core business and projects considered to be the most important.
Thirdly, by putting heavy focus on the programming of the company's custom software applications. This will allow the company to improve and automate business processes. "By programming our ASP .net applications, Prime will have an operating efficiency that will give us a competitive advantage in the market. We currently have 3 programmers on task," Katyal says.
Finally, by increasing the company's brand awareness by developing marketing material and utilizing social networks. "We are officially established on Facebook and Twitter, and we encourage customer feedback through these venues," says Katyal. The underlying communication technology within Twitter has become very useful for the company, allowing customers to see instant updates and have access to daily freight discounts from Prime.
2011 is planned to be a banner year for the growth of Prime. With these new strategies in place, it seems Prime America's growth forecasts may well be achievable. |
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Obama Signs (DERA)
Diesel Emissions Reduction Act | |
 President Barack Obama signed the Diesel Emissions Reduction Act of 2010; a new law that will help communities reduce diesel pollution and improve public health throughout the nation. The DERA, as it's known in the diesel world, authorizes $500 million in diesel clean-up funds over the next five years. The act is popular for many reasons, 2 of which stand out.
First, DERA has been popular because of the obvious need to clean up the dirty diesel engines in our midst. Older diesel buses and trucks spew out huge amounts of soot that triggers asthma attacks and emergencies, bronchitis, cancer, and premature deaths, as well as nitrogen oxides that are a key contributor to our smog problems in the summertime.
Today, we have the technology to eliminate at least 90 percent of this pollution with advanced pollution controls that are standard equipment on new engines. DERA helps get these technologies on thousands of older, dirty diesels that still have years of service left.
The second, and perhaps more important, reason is that DERA is incredibly cost-effective, and it brings these cost-effective health benefits to every state in the nation, thanks to an effective, competitive allocation process. Every dollar spent by the DERA program to reduce diesel pollution yields between $13 and $28 in health benefits - thanks to the reduced asthma emergencies, cancer, premature deaths, and other health benefits of cleaner diesel engines. It's hard to find a better investment in public health.
Article Source:
Kassel, Rich. "President Obama Signs Diesel Emissions Reduction Act of 2010 (DERA)." (2011) www.switchboard.nrdc.org |
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California:
Due for Massive Superstorm? | |
 A group of more than 100 scientists and experts say in a new report that California faces the risk of a massive "superstorm" that could flood a quarter of the state's homes and cause $300 billion to $400 billion in damage. Researchers point out that the potential scale of destruction in this storm scenario is four or five times the amount of damage that could be wrought by a major earthquake.
It sounds like the plot of an apocalyptic action movie, but scientists with the U.S. Geological Survey warned federal and state emergency officials that California's geological history shows such "superstorms" have happened in the past, and should be added to the long list of natural disasters to worry about in the Golden State.
The threat of a cataclysmic California storm has been dormant for the past 150 years. Geological Survey director Marcia K. McNutt told the New York Times that a 300-mile stretch of the Central Valley was inundated from 1861-1862. The floods were so bad that the state capital had to be moved to San Francisco, and Governor Leland Stanford had to take a rowboat to his own inauguration, the report notes. Even larger storms happened in past centuries, over the dates 212, 440, 603, 1029, 1418, and 1605, according to geological evidence.
The risk is gathering momentum now, scientists say, due to rising temperatures in the atmosphere, which has generally made weather patterns more volatile.
The scientists built a model that showed a storm could last more than 40 days and dump 10 feet of water on the state. The storm would be goaded on by an "atmospheric river" that would more water "at the same rate as 50 Mississippis discharging water into the Gulf of Mexico," according the AP. Winds could reach 125 miles per hour, and landslides could compound the damage, the report notes.
Such a superstorm is hypothetical but not improbable, climate researchers warn. "We think this event happens once every 100 or 200 years or so, which puts it in the same category as our big San Andreas earthquakes," Geological Survey scientist Lucy Jones said in a press release.
Federal and state emergency management officials convened a conference about emergency preparations for possible superstorms recently.
Article Source:
Goodwin, Liz. "Scientists Warn California Could be Struck by Winter "Superstorm." Yahoo News. (2011) www.yahoo.com |
Employee Spotlight:
Lory Cabanillas, Human Resources Manager |
Lory Cabanillas has been an exemplary employee since she joined Prime America in September 2010. She is always available to help anyone in need, and has become an invaluable resource for the entire team at Prime.
Lory is always accommodating, and performs her varied tasks with enthusiasm, a smile, and a positive attitude. She multi-tasks successfully and immediately responds to the needs of the business and her coworkers. Lory describes herself as a giving person, and consistently focuses on providing assistance and information to all employees and resolving any issues as efficiently as possible. She has a strong and positive work ethic and truly loves working with people. Her favorite part of the job is the satisfaction of helping our employees resolve their problems. She is dedicated to the quality of her work because her number one priority is Team Prime.
Lory attended the University of La Verne in 2007 and recently received her Masters Degree with a focus in Human Resources and Accounting. She began her career in HR at a nonprofit company. From there, she worked at Mattel in the HR department for over a year. In her spare time, she enjoys spending time with her three daughters, and being a soccer mom.
Thank you, Lory, for being a part of the Prime America team! |
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Reduce your Capital Expenditures -
Warehouse with Us! |  If you are seeking a 3rd party company for warehousing, come and see the difference Prime America delivers. Headquartered in Los Angeles with strategically located warehouse terminals in every U.S. region, Prime America provides optimized service to large and small businesses throughout the continental U.S. and Canada. At Prime America, our advanced operating systems, refined processes and controlled overheads all help to keep expenses within budget and inventory safely protected from losses and damages. Our four warehouse distribution centers are state-of-the-art facilities. We take great pride in the advanced technological infrastructure that supports our day-to-day operations. At Prime America, we believe that each client has unique transportation needs, and our primary commitment is to provide every customer with outstanding personalized service. Advantages of Warehousing with Prime America - Long and short term storage
- Fully racked facilities
- Fulfillment services--pick and pack by part, case, or pallet
- Online management--enhanced technology and supply chain visibility, full EDI capabilities
- Distribution and freight services--locally, regionally, nationally
- Improved flexibility to expand and contract inventory
Clicke Here for More Information |
| About Us |
Prime America is a nationally renowned (TL) Truckload, (LTL) Less than Truckload, (3PL) Third Party Logistics, and Expedited Freight carrier. Our long history of success in the highly competitive logistics industry is based on our uncompromising commitment to meet every client's unique needs through a complete suite of transportation services. We have the resources and capacity to handle the needs of each customer in a flexible, custom tailored, and professional manner.
We'll deliver service above and beyond your expectations, and excel every day at meeting your freight and logistics needs. We'll customize your rates to be as competitive as possible, and we won't cut corners that could affect the safety of your shipments or the on-time performance you warrant. You can expect courtesy, respect, and professionalism when you work with Prime America.
Visit Our Website to Request an Express Quote Today! |
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Contributions
Thank you to the following people for their contribution to the newsletter:
Mike Katyal, President
Lory Cabanillas, Human Resources Manager
If you would like to contribute or subscribe to future newsletters, please contact:
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| Highway Prime | February 2011 |
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