Shop Talk 

September 2012
In This Issue

Quick Links
Upcoming Events

2012 NMPA Convention
Oct 25 - 27
Hyatt Tamaya





Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

 REGISTER NOW! Wednesday, October 10 | 2:00 p.m. CDT

Building A Powerful Email Marketing Database

With Ruth Presslaff, owner, Presslaff Interactive Revenue

REGISTER NOW! Thursday, October 18 | 2 p.m. CDT

Mobilize Your Classifieds:

With Deb Dreyfuss-Tuchman, Executive Vice President of Sales Adpay Inc. and Robert Granfeldt, Vice-President of Digital Media Southern Community Newspapers, Inc.

Featured Article

John Foust
Five tactical tips for small advertisers
They depend on local sources for help. And your paper plays an important role.



Technology with Kevin Slimp
The latest news in publishing technology



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


NMPA Convention

Oct 25 - 27. Tamaya Resort and Spa.   

Foundation golf tournament at Twin Warriors on Thursday afternoon.  

Advertising sessions Friday afternoon.  

General sessions all day Saturday.  

Awards Banquet Saturday night.    

Vendors, silent auction, raffle prizes and more.     


Register for the convention by 10/12/12!     Hotel rooms have sold out!  If you need a hotel room contact NMPA ASAP.   We have more hotel room nights reserved than any convention in the last 10 years - this is shaping up to be a great convention.  Don't miss out!    


Two great promotions:  Register three employees to the workshops and the fourth is free!   Bring more employees to the workshops than you did last year and be entered to win an iPad!   


Look for final agendas and announcements in your email inboxes over the next several days.      

** Senate candidates Heather Wilson and Martin Heinrich have been invited to participate in a candidate forum during the luncheon.  (The Governor will not be attending due to a scheduling conflict)   Ken Paulson of the First Amendment Center will conclude our Saturday sessions. ** 


Better Newspaper Contest   

Announcements have been sent out to winning newspapers.  General Excellence will be announced at the banquet.  With over 1,550 entries this marks the largest contest in NMPA history. Get ready for a great awards banquet.  

Registration form



Open Meetings Act Key to Suit  

A Supreme Court hearing in former Rio Rancho City Manager Jim Palenick's lawsuit against the city hinges on issues of timing, money and how best to uphold principles enshrined in the state's Open Meetings Act.

The city is asking the high court to reverse a Court of Appeals opinion that supported Palenick's assertion that he is due more than $120,000 in back pay because a city can't retroactively correct an Open Meetings Act violation nearly a year after the wrongdoing occurred. Read more.   



Daily Lobo unveils new iPad app

The student newspaper of the University of New Mexico has released a new mobile app.

The Daily Lobo recently made public a free iPad app joining a growing number of college newspapers targeting students using tablets and smartphones.

Jim Fisher, director of UNM student publications, says developers are still working to fix a few bugs in the app. He said developers also are working on an app for Android tablets and those using HTML 5.



New Mexico Magazine back in the black

New Mexico Magazine expects to end the fiscal year in the black for the first time in recent years, although the state won't yet say by how much.

The glossy magazine published by the Department of Tourism lost about $700,000 in each of the 2010 and 2011 fiscal years.

The oldest state tourism magazine in the U.S., New Mexico Magazine operates as an enterprise fund, which means it is supposed to pay for itself through newsstand sales, subscriptions, advertising sales and other revenues.  Read more  



State suspends Questa School Board

The state Public Education Department (PED) has suspended the authority of the Questa school board, citing harassment, micromanagement, conflicts of interest and even fistfights.

According to a letter sent to the board Tuesday (Sept. 18), the PED found the board's failures to meet the requirements of law, standards or rules "sufficiently severe and numerous as to give reason to warrant an immediate suspension of the authority of the board unless or until the failures are corrected."  Read more  



Letter Raises Open Meetings Question

Two county commissioners say their colleagues - a majority of the body - violated the state Open Meetings Act in late August when they signed a letter "formally requesting" that County Manager Tom Zdunek take over union negotiations involving some sheriff's employees.

Commissioners Wayne Johnson and Michael Wiener, both Republicans, say the letter is evidence of a "rolling quorum" and that it should have been discussed in a County Commission meeting.

New Mexico's open-meetings law prohibits "rolling" or "walking" quorums in which a majority of a governing board discusses public business or takes action through a series of telephone calls or email conversations.  Read more  


Political advertising guidelines

 With an election season upon us it is important to be aware of advertising guidelines. Policies and guidelines should be made clear in rate cards, sales materials and in discussions with potential advertisers.
Any person or organization must specify the name of the sponsor that authorizes the publication of advertisements.  Click Here for statutes

Constitutional Amendments
The Secretary of State office and NM Press Service are once again working together to print all constitutional amendments and bond issues for the November ballot.  Legal notices will begin running the week of October 8th.  Insertion orders will be sent out once plans have been finalized with the SOS office. 


Public Notice promotion 

Thanks to Maria Lopez Garcia and the Rio Grande SUN we have new promotional ads letting the public know they now have several options to find notices: in print, the NMPA website, and now   The state websites do not upload our content, they only provide a link to the existing website.  Please run the ads as space permits.  Not only does it let the public know where to find these notices, it will also be instrumental in the upcoming legislative session to make legislators aware of how the newspaper industry has made these notices accessible and a clear message to any outside interests that have thoughts of creating new public notice websites that newspapers already have that covered.   No other medium can deliver public notices to the public in print and online like newspapers can.     Find the ads online at NMPA Public Notice Ads.  




Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry Headlines


Around the Industry


Newspapers are starting to figure out what separates the successful paywalls from the also-rans.

Don't call it a price increase. Call it a re-valuation of the customer proposition.


Now, waist-deep into the digital circulation revenue revolution, we're adding fact to hunch, data to intuition.

Take The Post and Courier of Charleston, S.C., and its spring paywall launch. The 85,000-circulation daily benefited by being a fast follower, learning from early paywall adopters, when it launched on May 1. The big result so far: a run rate that will produce a 10 percent annual circulation revenue increase. 



NNA 2012 Newspaper Contest Winners Announced
COLUMBIA, MO - Judging results have been processed and winners of the 2012 Better Newspaper Contest and Better Newspaper Advertising Contest have been posted online at
Winners will be recognized at the award reception held Saturday, Oct. 6, during NNA's 126th Annual Convention & Trade Show at the Embassy Suites Airport & Convention Center in Charleston, SC, Oct. 3-7, 2012. A total of 525 awards were won by 135 member newspapers in 36 states.
California had the most combined BNC/BNAC wins with 78, followed by New Mexico with 53, and Texas and Wyoming tied with 42 each.

National Newspaper Week content available online now

National Newspaper Week will be observed from Oct. 7-13, the first full week in October. The Newspaper Association Managers has sponsored National Newspaper Week since 1940. This year, the theme is: "Newspapers - The Cornerstone of Your Community."
National Newspaper Week is the only time set aside each year to recognize and celebrate our industry and we hope your newspaper will support this observation by publishing the materials provided.
Promotional material for this year's observance was created by members of the Michigan Press Association. Editorials, articles, crossword puzzle, artwork and more are available from the Newspaper Association Managers' at .



NNA welcomes open government decision by appeals court

The National Newspaper Association today expressed its approval of a decision by the U.S. Court of Appeals for the Fifth Circuit that upholds the Texas Open Meetings Law. A group of city government officials had argued that requiring them to discuss their work in open meetings was a violation of their own free speech rights.

But the court said the Texas law's requirements were not a First Amendment violation.

"Transparency is furthered by allowing the public to have access to government decision making," the court said. The case is Asgeirsson v. Abbott, handed down Sept. 25, 2012. Read more 



Postal Service Not Ad Agency
Mountain View Telegraph

The newspaper business - both small and large papers - has sounded full-throated opposition this past month about a plan by the U.S. Postal Service to purposely entice advertising out of the newspaper so ads can be placed instead with USPS favored stakeholder Valassis Inc., which bought direct mail company ADVO in 2006.

The goal of USPS is to create more advertising mail. To newspapers that count on advertising to pay its reporters and cover the news, this new venture is beyond alarming. Many think it will push some newspapers - already made fragile by the economy and the Internet - over the edge. If that happens, it is the communities across our country that will feel the most long-term harm. Read more  














People in the News  

Farmington Daily Times Editor Troy Turner has resigned to accept a position in New York with the newspaper's parent company.

Jim Deweese, former copy editor for the Gallup Independent in the 1970s and 1980s died Sept. 15 in Gallup at the age of 80,  

Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

Visit NMPA website for current openings.