Shop Talk 

August 2012
In This Issue

Quick Links
Upcoming Events

2012 NMPA Convention
Oct 25 - 27
Hyatt Tamaya





Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.   September dates not published at time of publication.  

Featured Article

John Foust
Five strategic tips for Mom and Pop
They depend on local sources for help. And your paper plays an important role.



Technology with Kevin Slimp
The latest news in publishing technology



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


NMPA Convention

Save the Date!  Oct 25 - 27. Tamaya Resort and Spa.   

Foundation golf tournament at Twin Warriors on Thursday afternoon.  

Advertising sessions Friday afternoon.  

General sessions all day Saturday.  

Awards Banquet Saturday night.    

Vendors, silent auction, raffle prizes and more.    


Two great promotions:  Register three employees to the workshops and the fourth is free!   Bring more employees to the workshops than you did last year and be entered to win an iPad!   


Session agendas will be sent out in early September.  

** Governor Susana Martinez has been invited to be the keynote luncheon speaker.    Ken Paulson of the First Amendment Center will conclude our Saturday sessions. ** 


Better Newspaper Contest   

Entries are currently being judged by the Kentucky Press Association.   We will have results in early September.  With over 1,550 entries this marks the largest contest in NMPA history.   Good luck to all who entered.   The Saturday night banquet will be a can't miss event.   


Newspapers partnering with Google surveys

Starting Sept. 1, online readers of Clovis Media Inc. will be asked to take a short survey to access full versions of stories.

The company that owns the Clovis News Journal, Portales News-Tribune, Quay County Sun and Cannon Connections is partnering with Google to implement a survey component on its sites.  Read more   


AG's Office: City's draft documents are public domain

The city of Santa Fe and other New Mexico governing bodies cannot keep "draft documents" secret merely because they are not considered final, according to a letter issued Wednesday by the state Attorney General's Office.

The letter comes nearly five months after City Attorney Geno Zamora asked the office for guidance amid a dispute over records requests from The Santa Fe New Mexican.  Read more

Violation detailed in Town of Taos' concealed report

Taos Town Manager Oscar Rodríguez has released to The Taos News a report detailing a violation of the Subcontractors Fair Practices Act that occurred when Silva's Excavation performed work on the town's Eco Park project.

The Taos News submitted formal records requests for the final report. Read more

College board­ conflict: Tso alleges members violated state open meeting rules

A San Juan College Board member made allegations Tuesday, Aug. 7, that the board has been acting in violation in the Open Meetings Act. Matthew Tso voted against a plan to redistrict the voting boundaries for College Board members, and later stated it was because the board did not allow for public input on the process. Read more  


Open government advocates welcome court ruling

SANTA FE, N.M.-Citizens have a right to access public records kept by an independent contractor on behalf of state or local governments in New Mexico, the state Court of Appeals ruled in a decision welcomed by open government advocates.

The court's ruling is important for preserving government transparency, particularly in an era when governments are privatizing many public services, Dolph Barnhouse, a lawyer for the New Mexico Foundation for Open Government said Monday.

At issue in the case was the reach of one of New Mexico's main governmental sunshine laws, the Inspection of Public Records Act. Read more  


Santa Fe's 'Onion' ceases publication

The national satirical-news weekly, The Onion, has ceased publication in Santa Fe.

The latest local publisher, John Clema, confirmed Thursday that the final Santa Fe edition was distributed on Aug. 2, but hinted that he is working on a way to begin publishing again.


RDR soccer poll

The Daily Record sports department is proud to announce its newest weekly feature - Tuesday on the Pitch.

Each week, the Daily Record sports department will post a poll both on the newspaper's website and on the newspaper's Facebook page with a list of games.

Owners of 'Reporter' buy third weekly

The Portland, Ore.-based owners of the Santa Fe Reporter have purchased the Independent Weekly of Durham, N.C.

Mark Zusman and Richard Meeker, publisher and editor, respectively, of Portland's Williamette Week, acquired the Reporter in 1997 from Hope Aldrich.

Aldrich, a former writer at the Reporter, purchased the Santa Fe weekly from Richard McCord, who founded the paper with Laurel Knowles in 1974.


Public needs information please, Taos County

As the reign of terror continues at the Taos County Administrative and Judicial Complex, the latest casualty is the public's right to know.

Ever since Jacob Caldwell was axed as county manager July 10, it's been nearly impossible to get answers in a timely manner and sometimes, we're not able to get them at all.

The Taos News has made at least a dozen requests for information, often about basic county operations, some formal, some informal.

But county's staff has gone out of its way to delay or wriggle out of providing certain information that should take only minutes to produce.  Read more 


Martinez finds new spot to post workers' salaries

SANTA FE, N.M.-Gov. Susana Martinez has begun posting the names and salaries of classified state employees at a new online location after a judge ruled last month that she remove the names from the online New Mexico Sunshine Portal.

Martinez added the names of classified workers, their titles and salaries to the Sunshine Portal last year. That added to a previously available list of employees exempt from civil service protection.

Members of the American Federation of State, County and Municipal Employees Council sued, saying the law authorizing the Sunshine Portal called only for the exempt employees to be included. Read more  


Political advertising guidelines

 With an election season upon us it is important to be aware of advertising guidelines. Policies and guidelines should be made clear in rate cards, sales materials and in discussions with potential advertisers.
Any person or organization must specify the name of the sponsor that authorizes the publication of advertisements.  Click Here for statutes

Constitutional Amendments
The Secretary of State office and NM Press Service are once again working together to print all constitutional amendments and bond issues for the November ballot.  Legal notices will begin running in October.  Once finalized ads will be sent out to each newspaper required to print the notices.   


Public Notice promotion 

Thanks to Maria Lopez Garcia and the Rio Grande SUN we have new promotional ads letting the public know they now have several options to find notices: in print, the NMPA website, and now   The state websites do not upload our content, they only provide a link to the existing website.  Please run the ads as space permits.  Not only does it let the public know where to find these notices, it will also be instrumental in the upcoming legislative session to make legislators aware of how the newspaper industry has made these notices accessible and a clear message to any outside interests that have thoughts of creating new public notice websites that newspapers already have that covered.   No other medium can deliver public notices to the public in print and online like newspapers can.     Find the ads online at NMPA Public Notice Ads.  




Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry Headlines


Around the Industry


PRC OK's Valassis deal with USPS

WASHINGTON-Direct mail company Valassis Inc. got the green light from the Postal Regulatory Commission in August for its contract with the U.S. Postal Service that will give it deep postage discounts if it develops a weekend insert package in competition with newspapers.
The PRC voted 4 -1 against the newspaper industry's united opposition to the contract, which both the National Newspaper Association and the Newspaper Association of America labeled harmful to the marketplace.


NAA stunned by approval of sweetheart deal for newspapers' largest direct-mail competitor

Arlington, Va. - The Newspaper Association of America is stunned by the U.S. Postal Regulatory Commission's decision today to approve an anti-competitive and damaging negotiated services agreement (or special contract rate) between the U.S. Postal Service and Valassis Direct Mail.

"NAA believes this decision is contrary to law, and will challenge it immediately and vigorously in the U.S. Court of Appeals for the District of Columbia Circuit," said NAA Chairman James M. Moroney III, CEO and publisher of The Dallas Morning News.

Prior to the decision, NAA and its members called on Postmaster General Patrick R. Donahoe to acknowledge the overwhelming opposition expressed by the newspaper industry and others in the mailing community during this proceeding, and urged him to withdraw this special deal that benefits only one mailer.



New training program focuses on game-changing strategies for newspaper executives and managers in partnership with Poynter

Arlington, Va. - The "Transformation Tour," presented by the American Press Institute with The Poynter Institute, kicks off this September to provide game-changing strategies for newspaper leaders to grow audience, develop content and drive revenue.

The workshops focus on seven topics critical to the success of the newspaper industry, with the first two topics in the series being offered in Salt Lake City and Washington, D.C. In an effort to make the workshops easily accessible to participants, e-learning modules will be created for each topic, including videotaped sections from each session. 

Get in the game: How newspapers can profit from football
July marks the official start of football fever as high school, college, and professional training camps kick off. Diehard pigskin fans are not the only ones who should be counting down to opening day with giddy anticipation-football presents newspapers with a huge opportunity to generate revenue through online promotions.

Hurricane Isaac coverage shows the promise of a hybrid model for news

A lot of hand-wringing goes into wondering what the future of journalism will look like. Will digital or multimedia journalism serve readers better than print? What role will social media play in the future? How will so-called citizen journalists and professionals coexist?

I think we got a glimpse of that future with coverage of Hurricane Isaac, which battered southeast Louisiana and the coasts of Alabama, Florida, and Mississippi. And that future - at least for readers - is bright. It's a future where news is multiplatform, easy to search for personalized reports, and up to the second. Read more  


The newsonomics of leapfrog news video 

Do newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves? Newspapers - if they can rapidly connect their workforces with the new technologies - have a chance to do what seems illogical: leapfrog broadcast and outflank them in the move to fully available, multi-platform news video.  Read more  


Publishers Beef Up Digital Deals

In recent weeks a number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising in a variety of formats with acquisitions and investments in digital ad platforms. Read more   



People in the News  

 Lisa Morales took the reins of the Sangre de Cristo Chronicle Monday (Aug. 20) as its general manager. She succeeds Publisher Joe Warren, who is moving to Montana to further his newspaper career.

Aubrey L. Dunn Sr., a newspaper executive and apple grower from Alamogordo whose chairmanship of the Senate Finance Committee made him a hugely influential member of the New Mexico Legislature, has died at 84.

Dunn died Thursday at his home in Wichita Falls, Texas, according to his son, Aubrey L. Dunn Jr.  Obit 


Geoff Grammer has joined the Albuquerque Journal sports staff and will cover, among other beats, University of New Mexico men's basketball. Mark Smith, who covered Lobo men's basketball the previous 15 seasons, is assuming the role of assistant sports editor.  


Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

Visit NMPA website for current openings.