Shop Talk 

July 2012
In This Issue

Quick Links
Upcoming Events

BNC Deadline
Friday August 10th 

2012 NMPA Convention
Oct 25 - 27
Hyatt Tamaya





Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

 REGISTER NOW! Wednesday, August 29  |  2 p.m. CDT

The Art of Selling Deals: Strategies for Securing the Best Offers

With Matt Chaney, director of affiliate deals success, Second Street

Join Second Street's Director of Affiliate Deals Success, Matt Chaney, to discuss all facets of selling deals - from the pitch to perfecting a deal and all of the negotiations in between. Getting great offers is an essential component of running a successful deals program and Matt will share insights from more than 400 deals partners that can be applied almost anywhere.

Featured Article

John Foust
 Along came a spider...
Relevancy is a key factor in the creation of effective advertising.




Technology with Kevin Slimp
The latest news in publishing technology



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


NMPA Convention

Save the Date!  Oct 25 - 27. Tamaya Resort and Spa.   

Foundation golf tournament at Twin Warriors on Thursday afternoon.  

Advertising sessions Friday afternoon.  

General sessions all day Saturday.  

Awards Banquet Saturday night.    

Vendors, silent auction, raffle prizes and more.    


Two great promotions:  Register three employees to the workshops and the fourth is free!   Bring more employees to the workshops than you did last year and be entered to win an iPad!  


Better Newspaper Contest   

This year entries for the Better Newspaper Contest be will be entered and judged by digital submission.   The deadline for entries is Friday August 10.  The contest period will remain the same: July 1, 2011 - June 30, 2012.  This year the BNC will be judged by the Kentucky Press Association and we will return the favor by judging their contest in the fall.    


Entries will be entered at   

Judge: Remove names of classified employees from state website  

Judge Valerie Huling of the 2nd Judicial District has directed Gov. Susana Martinez to remove the names of classified employees from the state's Sunshine Portal after a state employees' union accused the governor of not following state law when she ordered them posted last winter.

Members of the union in June filed a court petition asking that the classified employees' names be taken off the public information website. They say a state law that outlines what information shall be on the portal doesn't allow the names of the classified employees to be listed.  Read more 


Pat Rogers Resigns NMFOG Board Seat

Albuquerque attorney Pat Rogers has resigned his seat on the New Mexico Foundation for Open Government's board of directors, saying the decision will alleviate further distraction for the open government group.

Rogers announced his decision to resign in a letter sent today to FOG Executive Committee President Terri Cole and other board members.

In the letter, he cited recent scrutiny over emails he sent to high-ranking members of Gov. Susana Martinez's administration, which included messages he sent while representing the Downs of Albuquerque in their bid for a new lease at the state fairgrounds. Read more 



Private emails conceal public documents
Sangre de Cristo Chronicle

Whether they intend to or not, government representatives who use personal emails for official business are restricting access to public documents.

Within the last month, newspapers throughout New Mexico have found that public business is being conducted through Gmail, Hotmail and other private email hosts at nearly every level of government. All elected officials in Angel Fire have used personal emails for public business, and municipal councilors in Eagle Nest, Cimarron and Red River don't even have official addresses.  Read more 


City Attorney: Fluoride Vote Doesn't Pass Test  

The Santa Fe City Council's recent decision to stop adding fluoride to the local water supply wasn't given proper notice under state law, City Attorney Geno Zamora said Friday. That means, for the July 11 decision to take effect, the governing body will likely have to hold another vote on the matter.  Read more 


NM court limits executive privilege in IPRA case

SANTA FE, N.M.-The New Mexico Supreme Court has significantly limited the ability of government officials to use executive privilege when denying access to records under the Inspection of Public Records Act.

The court's ruling comes in a case that stemmed from a request by the Republican Party for public records from former Gov. Bill Richardson's administration. Read more 



Court Protects Lawsuit Details to Press

The state Supreme Court says lawyers and their clients can explain to reporters about class action lawsuits they've filed without worrying about being sued for defamation.

And lawyers who talk to prospective clients about such litigation with press in the room - at a community meeting, for example - also are protected from defamation claims, as long as certain conditions are met, the state's highest court says.

The court last week tossed out a lawsuit brought by Helena Chemical Co. against a Texas lawyer, Linda Thomas, and a southern New Mexico resident, Pamela Uribe, for defamation. Read more 


AG criticizes GOP records request

A request made by the New Mexico Republican Party under the state Inspection of Public Records Act drew fire Friday from Democratic Attorney General Gary King.

The party sent the request to King's office two weeks ago seeking any emails and attachments concerning public business that were sent by King from his personal email addresses. Read more 


Schools now included on New Mexico's 'Sunshine Portal'
Damon Scott Editorial Researcher- New Mexico Business Weekly

The New Mexico Department of Information Technology and the New Mexico Public Education Department have added information on local school districts and state-funded charter schools to the so-called "Sunshine Portal."

The legislation to add local education providers to the portal was passed in 2011. Read more 


Open Meetings Act Concerns Raised

LOS ALAMOS - The Los Alamos Public School District Board of Education may have violated the state's Open Meetings Act when it voted for employee pay raises.

The Los Alamos Monitor reports that the vote during a special meeting in May is under fire because of a lack

of public notice.  Read more  

Taos News adds USA Weekend

With today's (July 12) issue of The Taos News, the paper has added a section centered on popular culture and entertainment, from USA Weekend magazine.

USA Weekend, "the magazine that makes a difference," reaches 48 million readers every weekend, through 700 newspapers, according to the magazine's website.


Governor orders staff to end use of private email for work matters

After a week of taking heat following the disclosure that Gov. Susana Martinez and top officials in her administration used personal emails to conduct state business, on Monday she ordered all state employees in agencies under her authority to use official state email for state business.  Read more 



Independent wins national award
The Independent's Leota Harriman a national award for an editorial that had placed first in the annual journalism contest of the New Mexico Press Women. The editorial, entitled, "Slow down process for shooting range;' won third place from the National Federation of Press Women. Read more

Taos News unveils iPad, Android app

Now Taos News readers don't have to wait until Thursdays to get the latest news, as the newspaper has launched an e-reader application for iPad and Android OS devices.

The app, available for free until July 31, goes online Wednesday evenings, giving readers the latest local news and views.Kindle and Kindle Fire versions of the app will be available later in the year.



Lawsuit vs. Gallup Independent ends in mistrial
Associated Press

GALLUP, N.M.-The lawsuit against the Gallup Independent by a former mayor has ended in a mistrial.

After two days of deliberations, jurors told a judge Tuesday they couldn't reach a verdict in the libel case.

Former Gallup Mayor Harry Mendoza sued Publisher Bob Zollinger and the Gallup Independent for critical editorials in 2009 and 2010 that claimed Mendoza was involved in a gang rape in 1948. Mendoza was never convicted of rape.

But the newspaper's lawyers said Mendoza's name appears in news accounts for 1948 and 1949 and in numerous court documents and he never asked for any corrections. They also said Mendoza never wrote a letter to the editor and he refused interviews.

Mendoza was seeking $4 million in compensatory and punitive damages.

Political advertising guidelines

 With an election season upon us it is important to be aware of advertising guidelines. Policies and guidelines should be made clear in rate cards, sales materials and in discussions with potential advertisers.
Any person or organization must specify the name of the sponsor that authorizes the publication of advertisements.  Click Here for statutes


Public Notice promotion 

Thanks to Maria Lopez Garcia and the Rio Grande SUN we have new promotional ads letting the public know they now have several options to find notices: in print, the NMPA website, and now   The state websites do not upload our content, they only provide a link to the existing website.  Please run the ads as space permits.  Not only does it let the public know where to find these notices, it will also be instrumental in the upcoming legislative session to make legislators aware of how the newspaper industry has made these notices accessible and a clear message to any outside interests that have thoughts of creating new public notice websites that newspapers already have that covered.   No other medium can deliver public notices to the public in print and online like newspapers can.     Find the ads online at NMPA Public Notice Ads.  




Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry Headlines


Around the Industry


Newsprint costs up, labor down Inland study finds 
Newspapers paid more for newsprint in 2011 but salary and other labor costs add up a lower percentage of revenue, according to the just-released National Cost and Revenue Study (NCRS).
For the first time, this annual study combined revenue and expenses from newspapers' print and digital operations to give a fuller picture of their financial condition, said Inland Financial Studies Manager Tim Mather. Read more

Poynter, API and Knight Foundation team up to help newspapers with digital tools training

ST. PETERSBURG, Fla. - The Poynter Institute, the American Press Institute and the John S. and James L. Knight Foundation are teaming up to provide a major public service at a critical time by launching a new program featuring ongoing training in the state-of-the-art digital tools that newspapers need to multiply their productivity and impact.

Workshops and webinars aimed at the digital transformation of newspapers will be funded from a $1.5 million endowment at the newly created Poynter Foundation, which will carry out a strategic plan for significantly increasing and diversifying philanthropic support for Poynter. Read more 


Responses to inquiry reveal growing opposition to Valassis NSA

More than 30 newspaper companies, representing thousands of daily and weekly newspapers, provided detailed responses to the Postal Regulatory Commission's notice of inquiry on the proposed special postage-rate deal (or negotiated service agreement) for Valassis Direct Mail.

Newspapers' responses yielded local market data that supported NAA's comments on the notice. NAA's comments also included results of an NAA-member survey on the proposed agreement's potential impact on revenues of both newspapers and the U.S. Postal Service. In addition, the National Newspaper Association filed survey results expressing views from small-market newspapers, which addressed one of the commission's questions regarding the NSA's impact on small businesses. Read more 









People in the News  

Jerry Padilla 

Jerry Padilla, 59, a long time resident of Taos, passed away suddenly.  

He has worked for the Taos News for the past 23 years. At the Taos News he worked as an editor and writer for El Crepúsculo, earning numerous awards from the New Mexico Press Association.  Read more   

Click here  for a copy of the Eulogy for Jerry Padilla delivered at his funeral services July 13, 2012


El Defensor Chieftain has been taken over by Österreich - Elva Österreich, former associate news editor for the Alamogordo Daily News.

After 14 years at the Daily News, Österreich has taken the position of editor at the Chieftain.    


Journal staff writer Jessica Dyer  has joined the business desk as the new retail reporter.


Jim Weddell, a veteran of newsrooms and newspaper advertising operations, has been appointed to the new position of vice president of advertising and marketing for the Albuquerque Publishing Company

Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

The Alamogordo Daily News
Alamogordo, New Mexico
Jun 25, 2012
The Daily Times
Farmington, New Mexico
Jun 21, 2012
Rio Rancho Observer
Rio Rancho, New Mexico
Jun 13, 2012
The Taos News
Taos , New Mexico
Jun 6, 2012

El Defensor Chieftain
Socorro, New Mexico
Jul 23, 2012