Shop Talk 

May 2012
In This Issue

Quick Links
Upcoming Events

2012 High School Journalism Workshop
June 10 - 13

2012 NMPA Convention
Oct 25 - 27
Hyatt Tamaya





Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

  REGISTER NOW! Tuesday, June 5 | 2 p.m. CDT

Writing better headlines for the web

With Bill Ostendorf, president, Creative Circle Media Solutions

Headline writing doesn't get the attention it deserves in general, but the subtle differences between print and online effectiveness are a significant barrier to increasing our online readership.

 REGISTER NOW!Thursday, June 12, 2012 | 2 p.m. CDT

Passive third-party revenue streams for your website

With Patrick Scanlon, director of digital strategy and business development, Pittsburgh (Pa.) Post-Gazette

There are now several passive revenue sharing partners that can spice up your website, offer unique vertical functionality and boost revenue to your web properties -- with no effort from you.

 REGISTER NOW!Thursday, June 14 | 2 p.m. CDT

Mobile's secret weapon: Using smart push messaging to engage readers after the app download

With Brent Hieggelke, CMO, Urban Airship

As we march toward 1 billion smartphone users worldwide, people are consuming news content anywhere and everywhere, and engaging as fast as the headlines can be written.

 REGISTER NOW! Thursday, June 15 | 10:30 a.m. CDT

Our "Doing it Right" Series: Fighting back - spreading the good word

With Mike Gugliotto, president and CEO, Pioneer Newspapers, Inc.; and Mike Gold, CEO, Flying Horse

Tired of hearing that the demise of newspapers is inevitable? Go on the offensive!

Featured Article

John Foust
A gem of an idea
If readers don't get a clearly defined idea of what an advertiser is trying to say, they will do what merchants dread the most - nothing.




Technology with Kevin Slimp
The latest news in publishing technology



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


Digital BNC contest   

This year entries for the Better Newspaper contest be will be entered and judged by digital submission.   NMPA will be sending out a series of emails on how to upload entries and will give you plenty of time to get familiar with the entry website before contest time.   This year the BNC contest will be judged by the Kentucky Press Association and we will return the favor by judging their contest in the fall.   Look for more details to follow.    Entries will be entered at   


Find us on Facebook    


Go to:   for updates on stories posted to, upcoming events and news around the state.   Make sure to like us and post your own stories.  New hires?  Staff promotion?  Win a Pulitzer?  Share with everyone by posting on the NMPA Facebook page     


Follow us on Twitter  


You can find the NMPA twitter feed at @newmexicopress   Follow us and we'll follow you.     


On June 10-13, 30 high school students from across the state will be at UNM to attend the summer workshop.  Once again, we are seeing record turnouts for the program.  Students will work with newspaper professionals and journalism teachers to enhance their journalism skills and produce a newspaper of their own.  Look for copies of Future Press to hit your desks in the coming weeks.   

The NMPW contest is the broadest of any media competition and includes print (writing, editing, design), photography, radio, television, electronic communications, advertising, public relations, speech, and books. Several NMPA members took home awards  See the full list of winners here

Lea County Electric names Graham new trustee

Lea County Electric Cooperative members elected John Graham of Lovington to replace trustee Thurman "Slick" Duncan at its April 27 annual meeting.  Read more 


Sun-News launches mobile app
LAS CRUCES - The Las Cruces Sun-News is now available at your fingertips.  New App for all iPhones, iPads and all Android technology.  Read more

State settles public records case with newspaper

SANTA FE (AP) - Gov. Susana Martinez says her administration is settling a lawsuit with the Albuquerque Journal over a public records request the newspaper made in 2010 when former Democratic Gov. Bill Richardson was in office.

The Republican governor announced the state will reimburse the newspaper for about $18,000 in legal costs in bringing a lawsuit to try to force disclosure of records showing the names and titles of 59 appointed government workers the Richardson administration laid off in 2009 to cope with a budget shortfall.


Reserve School District residents vote to oust school board members 

Petitioners also accused tile board members of "multiple and repeated violations of the Open Meetings Act by failing to state, following completion of the closed meeting, that the board's discussion was limited to those topics specified in the motion for closure and to record said statement in the meeting minutes." Read more  



Online Subscriptions Begin at The Herald

Nearly two months after launching a new interactive website and providing breaking news, photos and articles online totally free of charge, The Herald will begin online subscriptions with the May 2, 2012, edition.

Over the course of the past eight weeks, 129 individual posts (articles and photos) have been uploaded to, along with eight complete editions of the newspaper in pdf format as well as the April 2012 and May 2012 editions of the Chaparral Guide.



Local graphic designer rises to the challenge

El Defensor Chieftain's own Rebecca Apodaca was recently named the winner of a logo design competition held by Socorro's San Miguel Mission to celebrate its 400th anniversary.

Apodaca's three designs will be used to capture and promote the rich history of this venerable religious institution. Plans are in the works to use the designs in a variety of ways - banners, memorabilia, and a possible commemorative monument.


Court nixes fee reduction in public records case
By BARRY MASSEY Associated Press

SANTA FE, N.M.-A district judge wrongly slashed the attorney fees for a New Mexico newspaper that prevailed in a lawsuit to force the release of public records, the state Court of Appeals has ruled in a case involving one the state's key open government laws.

The court ordered Rio Arriba County District Judge Sheri Raphaelson to recalculate the fees for attorneys and other costs incurred by the Rio Grande Sun and one its reporters, who sued the Jemez Mountain School District in 2009 to force the release of records related to embezzlement at the Jemez Mountain Public School District.

Raphaelson awarded attorney fees of $5,000, reducing a request for $30,676. The judge said lawyers were claiming "strikingly high hourly rates" and that "a minimal amount of time should be needed to draft the required pleadings" in the case, given the experience of the newspaper's attorneys.

But the appeals court ruled Thursday that the judge had failed to properly consider billing statements and other information from the newspaper justifying the fees and didn't objectively assess the legal efforts needed to win the public records lawsuit. The court denied post-judgment interest but said the newspaper was entitled to taxes that had to be paid on their attorney fees.

Matthew Hoyt, a lawyer for the newspaper, said Friday that the court's ruling was important for open government.



NMPA welcomes new member

On April 27, 2012 the NMPA board unanimously accepted the membership application of the Tri-City Tribune.

The Tri-City Tribune is a 20,000 weekly publication serving the Farmington, NM area. In addition to the weekly newspaper, other products include: Majestic Living (a quarterly lifestyle magazine), Basin Resources (a quarterly energy magazine), Farmington Magazine (an annual Chamber of Commerce publication) and Farmington Visitors Guide (an annual CVB publication).

For more information on the publication, visit Tri-City Tribune on the web.



Political advertising guidelines

 With an election season upon us it is important to be aware of advertising guidelines. Policies and guidelines should be made clear in rate cards, sales materials and in discussions with potential advertisers.
Any person or organization must specify the name of the sponsor that authorizes the publication of advertisements.  Click Here for statutes


Public Notice promotion 

Thanks to Maria Lopez Garcia and the Rio Grande SUN we have new promotional ads letting the public know they now have several options to find notices: in print, the NMPA website, and now   The state websites do not upload our content, they only provide a link to the existing website.  Please run the ads as space permits.  Not only does it let the public know where to find these notices, it will also be instrumental in the upcoming legislative session to make legislators aware of how the newspaper industry has made these notices accessible and a clear message to any outside interests that have thoughts of creating new public notice websites that newspapers already have that covered.   No other medium can deliver public notices to the public in print and online like newspapers can.     Find the ads online at NMPA Public Notice Ads.  




Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry Headlines


Around the Industry


NAA Calls for Rejection of Proposed 'Sweetheart Deal' for Newspapers' Largest Direct-Mail Competitor

Arlington, Va. - The Newspaper Association of America called today for the U.S. Postal Regulatory Commission to reject a proposed negotiated services agreement between the U.S. Postal Service and direct-mail giant Valassis, saying this special rate proposal will cause significant financial harm to newspapers throughout the country, and will not improve the financial condition of the nation's postal system. NAA's call was made in comments filed with the PRC, which is reviewing the NSA recently proposed by the Postal Service.


"Since the days of Ben Franklin - the first U.S. postmaster general as well as a newspaper publisher - there have been strong ties between the U.S. Postal Service and America's newspapers," said Caroline H. Little, NAA president and CEO. "But newspaper publishers are shocked by the specifics of this special deal for the country's largest direct-mail company. The proposal to provide steep discounts to a major newspaper competitor is a dagger aimed at the financial health of newspapers.

GM to Stop Advertising on Facebook

General Motors Co. plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said, a move that comes as more companies question the effectiveness of advertising on the social networking site.



NAA President and CEO Caroline Little comments on ABC FAS-FAX report on newspaper circulation

Arlington, Va. - Caroline H. Little, president and CEO of the Newspaper Association of America, issued the following statement on today's release of the Audit Bureau of Circulations' FAS-FAX report:

"These new FAS-FAX tallies, which for the first time incorporate a metric for 'total circulation,' are certainly a welcome change. Although they don't yet capture all of the various digital platforms that newspaper companies are using to expand their audience reach, they are a step in the right direction. In particular, they provide advertisers with more transparent and useful information about the various components that showcase the increase in readership of newspaper content, and the strong market reach for buyers of newspaper advertising. We're particularly gratified to note that newspapers' embrace of digital platforms as well as smart and efficient circulation strategies for print products are reflected in the numbers, which clearly demonstrate positive trends in total circulation growth for publishers.

Millennials and Print Newspapers: A Surprising Story
By Katy Pape

Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do.

For instance, the recent Pew State of the News Media study notes that 23% of people aged 18-24 reported reading a newspaper yesterday. As a Millennial myself, I was slightly skeptical. Were these 18-24 year olds just confused about what a newspaper is? Further evidence confirms the existence of young people looking to print: The New York Times reports that 10% of its hard copy subscribers are aged 18-24, which is on par with the 9% of this age cohort who subscribe digitally.  Read more 

Inland Launches Groundbreaking 'Executive Program for Innovative Change'
Des Plaines, Ill.-Inland Press Association and Foundation is launching a program that will arm newspaper senior executives with the strategic thinking and practical skills to develop and implement real-world projects with significant benefits for their organizations.  Read more

New AP Stylebook Adds Fashion Terms, Expands Social Media Section
NEW YORK - The Associated Press is today launching the 2012 print edition of The Associated Press Stylebook, with new chapters on fashion and broadcast terms, along with a greatly expanded social media section. Read more

AIM Media Texas Announces Acquisition of Texas Newspapers from Freedom Communications

DALLAS, TX, May 18, 2012 - AIM Media Texas, LLC ("AIM" or the "Company") announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Communications, Inc. ("Freedom"), of Irvine, California.

Terms of the transaction, which is expected to close in approximately 30 days, were not disclosed. In conjunction with the transaction, AIM announced that all Freedom employees at the publications in Texas will continue in their respective jobs and positions with the new Company.

Editorial: Local News and Newspapers Deliver a Winning Combination

by: Jeff Fleming

Local news continues to be the mainstay when it comes to solving newspapers' 21st century challenges. The newest report by Pew Research Center's Project for Excellence in Journalism and Internet & American Life Project revealed that "72 percent of adults are quite attached to following local news and information, and local newspapers are by far the source they rely on for much of the local information they need. In fact, local news enthusiasts are substantially more wedded to their local newspapers than others."

The Pew report focused on "local news enthusiasts," which overwhelmingly named newspapers as their preferred information source for 12 out of 16 local news topics named on the survey. ( more



People in the News  

DEMING - Career newspaperman and longtime Faywood rancher Eugene A. "Gene" Simon died of a heart attack May 8, at his home on the Rancho Del Rio spread four miles east of City of Rocks State Park. He was 96. 

Lindsey Padilla has joined the editorial staff of El Defensor Chieftain as a general assignment reporter.

Jonathan Miller is El Defensor Chieftain's new sports scribe. In addition to sports, Miller will be utilized as a general assignment reporter

Rio Rancho Observer welcomes new managers: Mathew Truster and Rick Carpenter.

The UNM Student Publications Board selected Elizabeth Cleary to be the next Daily Lobo editor-in-chief on April 13. 

Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

El Defensor Chieftain
Socorro , New Mexico
May 30, 2012
Rio Rancho Observer
Rio Rancho , New Mexico
May 7, 2012
El Defensor Chieftain
Socorro, New Mexico
Apr 25, 2012
El Defensor Chieftain
Socorro, New Mexico
Apr 25, 2012