Shop Talk 

April 2012
In This Issue

Quick Links
Upcoming Events

2012 High School Journalism Workshop
June 10 - 13

2012 NMPA Convention
Oct 25 - 27
Hyatt Tamaya





Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

REGISTER NOW!Tuesday, May 8 | 10:30 a.m. CDT

Launching the perfect paid model: data and insights from 300+ publishers

With Steven Brill and Gordon Crovitz, Press+ founders

REGISTER NOW! Tuesday, May 9 | 10:30 a.m. CDT

Our "Doing it Right" Series: Focusing on the winning revenue fundamentals

With Jack Mitchell, publisher, Amador Ledger Dispatch

 REGISTER NOW! Thursday, May 10 | 10:30 a.m. CDT

Our "Doing it Right" series: Hip to be square - migrating to modular ads

With Leonard Woolsey, publisher, Times-Georgian 

Kiss that "per column inch" goodbye!

 REGISTER NOW!Tuesday, May 15 | 10:30 a.m. CDT

Better headlines for advertising

With Bill Ostendorf, president, Creative Circle Media Solutions

 REGISTER NOW! Wednesday, May 16 | 10:30 a.m. CDT

Our "Doing it Right" series: Pioneering live event coverage

With John White, deputy editor online; Tyler Walsh, multimedia editor; and Paul Samyn, city editor, Winnipeg Free Press

 REGISTER NOW! Thursday, May 24 | 10:30 a.m. CDT

Finding new revenue and insights from polling data

With Patrick Scanlon, director, digital strategy and business development; and Laura Schneiderman, web content producer (editorial), Pittsburgh Post-Gazette

Featured Article

John Foust
What do customers want?

We all know that sales people should sell benefits. We know that advertising should emphasize benefits. And we know that people buy benefits.

What kinds of benefits do customers want?


Technology with Kevin Slimp
The latest news in publishing technology



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


Digital BNC contest   

This year entries for the Better Newspaper contest be will be entered and judged by digital submission.   NMPA will be sending out a series of emails on how to upload entries and will give you plenty of time to get familiar with the entry website before contest time.   This year the BNC contest will be judged by the Kentucky Press Association and we will return the favor by judging their contest in the fall.   Look for more details to follow.    Entries will be entered at   


Find us on Facebook    


Go to:   for updates on stories posted to, upcoming events and news around the state.   Make sure to like us and post your own stories.  New hires?  Staff promotion?  Win a Pulitzer?  Share with everyone by posting on the NMPA Facebook page     


Follow us on Twitter  


You can find the NMPA twitter feed at @newmexicopress   Follow us and we'll follow you.     


New educational opportunity from NMFOG!  

Register now for our May 18 seminar on public records and open meetings laws and find out what you need to know about public access to government.


Hear about the latest developments in case law and learn how to make ethical decisions about public access from FOG Hotline attorneys Martin R. Esquivel, Charles R. Peifer, Charles "Kip" Purcell, Robert M. White and Gregory P. Williams, with Kent Walz.


The class qualifies for six Continuing Legal Education credits (including one ethics/professionalism credit) but will be useful for public officials, journalists, students and community members. For the full agenda and to register, click on the link below.
Register Now

The 2012 New Mexico High School Journalism Workshop is June 10 -13 at University of New Mexico in Albuquerque.
The workshop is open to high school students entering their junior or senior years. Participants receive newspaper journalism training from UNM faculty, high school journalism teachers and newspaper professionals.
CLICK HERE for more information and be on the lookout in your email boxes for more details.  

New Mexico newspapers take home awards at Top of the Rockies
The honorees were awarded certificates on April 14 during the Region 9 SPJ Spring Conference held at the Tivoli Student Union in Denver, Colo. First-place regional winners will advance to the national round of judging. National winners will be announced in late April.  Read more 
Power ball Winner Got Hint from Paper

It pays to read the Journal.

James Larson of Albuquerque learned that Tuesday when he read about a local man claiming a $1.54 million Hot Lotto jackpot, and that a $1 million Powerball prize had not been claimed.

When he picked up his winnings Wednesday, Larson told New Mexico Lottery officials that he checked the Powerball ticket in his wallet after reading the story and found he had matched all five white balls

'The Santa Fe New Mexican' owner announces two promotions
Robin Martin, owner of The Santa Fe New Mexican, announced Wednesday that Ginny Sohn, currently the paper's associate publisher, has been named publisher, and Rob Dean, currently the managing editor, has been named editor of the paper. Read More

Political advertising guidelines
With an election season upon us it is important to be aware of advertising guidelines. Policies and guidelines should be made clear in rate cards, sales materials and in discussions with potential advertisers.
Any person or organization must specify the name of the sponsor that authorizes the publication of advertisements.  Click Here for statutes

Local papers capture awards

The Clovis News Journal captured five first place awards and various other honors in the annual Panhandle Press Association contest held in Canyon, Texas.

Other awards included three second place awards and two third place honors.

Other CMI-owned newspapers taking honors at the contest included the Portales News-Tribune with a first and a third place and the Quay County Sun with two second place and three third place finishes.   Read more

Robin McKinney Martin, owner of the Santa Fe New Mexican, elected to AP board

Three incumbents and six new members were elected to the board of directors of The Associated Press in results announced Tuesday at the annual meeting of the news cooperative in Washington.

Re-elected to three-year terms were Betsy Brenner, publisher and president of the Milwaukee Journal Sentinel; Steve Swartz, chief operating officer of Hearst Corporation; and Paul Tash, chairman and CEO of the Times Publishing Company.

Of the new members, three were elected to three-year terms. They are Rich Boehne, president and CEO of The E.W. Scripps Company; Stacey Cowles, publisher of The Spokesman-Review and president of Cowles Publishing Company; and John Winn Miller, publisher of the Concord Monitor, in New Hampshire.

Robin McKinney Martin, owner of the Santa Fe New Mexican and The Taos News; Jim Moroney, publisher and CEO of the Dallas Morning News; and Bill Nutting, vice president of Ogden Newspapers Inc. were elected to serve the remaining two years on three-year terms brought about by vacancies on the board.  Read more 


Public Notice promotion 

Thanks to Maria Lopez Garcia and the Rio Grande SUN we have new promotional ads letting the public know they now have several options to find notices: in print, the NMPA website, and now   The state websites do not upload our content, they only provide a link to the existing website.  Please run the ads as space permits.  Not only does it let the public know where to find these notices, it will also be instrumental in the upcoming legislative session to make legislators aware of how the newspaper industry has made these notices accessible and a clear message to any outside interests that have thoughts of creating new public notice websites that newspapers already have that covered.   No other medium can deliver public notices to the public in print and online like newspapers can.  Session begins January 17th thank you for helping to spread the message.    Find the ads online at NMPA Public Notice Ads.  




Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry Headlines


Around the Industry


Newspaper websites see increases in unique and average daily visitors in first quarter
Newspapers improved upon their website traffic in the first quarter of 2012 with a 4.4 percent increase year-over-year in adult unique visitors (113 million) and a 10 percent increase in adult average daily visitors (25 million).

Further, newspapers achieved a more than 7 percent increase in unique visitors ages 21 to 34, with average daily visits by this age group up 17 percent and total visits rising by 15 percent, an analysis performed by the Newspaper Association of America with data provided by comScore reveals. Young audience engagement with newspaper websites also is demonstrated by a 10 percent increase in average daily visitors in the 18-to-24 age group. Read more 



Pandora Challenges Radio On Local Ad Turf
By combining audio advertising with online display, Pandora boosts ad performance by 60%, according to John Hilton, the company's executive director of strategic partnerships. In an exclusive interview with NetNewsCheck, Hilton talks about Pandora's local advertising sales strategy and its expanding influence in the car. 

Inside The AP's Social Strategy
Beyond delivering news to its 1,700 newspaper and 5,000 television and radio partners, the AP historically sat at the front of news technology innovation. Whether it was introducing the rotary press to speed up printing, bringing in teletypewriters (a printer connected to a telegraph) or launching the WirePhoto Network (ability to send images over phone lines), the AP offered new ways of information distribution. Now it's confronted with the rise of social media.  Read more

Arlington, Va. - A new study shows that in an average week, 74 percent of all Internet users rely on local newspaper media - digital as well as print - as key sources of news and information, and are engaging with their local newspaper across multiple platforms.

Major findings of the survey show that among the large base of Internet users who engage with newspaper media, 54 percent are using more than one platform to access newspaper content in an average week. Sixty-seven percent use at least one of three common digital platforms - computers, smartphones or tablets - and they use each at multiple times over the course of the day for newspaper content. The study was conducted for the Newspaper Association of America by Frank N. Magid Associates of Minneapolis.  Read more


People in the News  

The Las Cruces Bulletin has announced the appointment of Rachel Christiansen as features editor.

Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

El Defensor Chieftain
Socorro, New Mexico
Apr 25, 2012

El Defensor Chieftain
Socorro, New Mexico
Apr 25, 2012

Carlsbad Current Argus
Carlsbad, New Mexico
Apr 10, 2012

Santa Fe New Mexican
Santa Fe , New Mexico
Apr 3, 2012