Shop Talk 
November 2011
In This Issue

Quick Links
Upcoming Events

2012 Legislative Session
Jan 17th Opening Day
Feb 1 Deadline for introduction
Feb 16th Session ends

2012 NMPA Convention
Oct 25 - 27
Hyatt Tamaya





Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Offering Social Media to Your Advertisers: What You Need to Know

Fri., Nov. 11 | 10:30 a.m. Central

This Inland Webinar is designed for media companies that have an interest in offering agency-level and/or social media services to their clients. First, we'll discuss how this approach can enhance your relationships with advertisers and support your core strategies. We'll then go over pros, cons, what small businesses are looking for, tactics to serve them and protect profitability.  With Shannon Kinney, online media consultant and founder, general manager, Dream Local, Bangor, Maine. Click Here for Online Registration

How to Go From Successful Print Sales to Successful Online Sales

Fri., Nov. 18 | 10:30 a.m.

Central This digital media session will demystify online sales for people who have built their careers in print, answering the questions: What do reps need to know to sell online? What do managers need to know to lead it? Whether you're a rookie, veteran sales professional or manager, this session will provide tools that you can take back to your weekly or daily newspaper to get results. With Zach Ahrens, advertising director, Grand Forks Herald, Grand Forks, N.D. Click Here for Online Registration

Featured Article

John Foust
 A good problem can be an advertiser's best friend
Not long ago, I heard someone say that aspirin sales probably outrank vitamin sales. Why? Because aspirin solves immediate problems, while vitamins do not.

Technology with Kevin Slimp
The latest news in publishing technology



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines



The 2010-11 NMPA APME Better Newspaper Contest awards were handed out during the 103rd annual convention. The even was held at the Tamaya Resort and Spa on Saturday, October 29,2011.   Over 200 attendees were on hand to receive and congratulate award winners from newspapers across the state.
Full List of Winners



Board of Directors
The newly elected board of directors was presented and approved by the membership of NMPA during the general business meeting, held during the 103rd annual convention.  The board welcomed new members Donald Jaramillo, Fabiola Rivera and Martin Salazar.  The board recognized the dedicated service of outgoing board members Tom McDonald, Las Vegas Optic, Past President and Joe Warren, Sangre de Cristo Chronicle, Secretary/Treasurer.
NMPA Board of Directors

Governor Martinez pushes for more transparency in her address as keynote speaker at the 103rd Annual NMPA convention
"I have promised since day one that state government will be more transparent, more accessible, and more accountable," she said in a statement before her announcements at the annual convention of the New Mexico Press Association.  Read More

Publisher's Statement
Newspapers should have run their annual Statement of Ownership, Management and Circulation during the month of October.  Please forward a copy to

NM Employment & Unemployment

New Mexico's seasonally adjusted unemployment rate was 6.6 percent in September 2011, unchanged from August but down from 8.6 percent a year ago. The national unemployment rate remained at 9.1 percent. Previously, New Mexico's unemployment rate had fallen for six consecutive months after peaking at 8.7 percent at the start of the year.

As mentioned last month, if the labor force participation rate (LFPR) had held steady at pre-recession levels of around 63 percent, the measured unemployment rate would have continued to gradually increase through September 2011.  Full Report  

2012 Directory
We're getting started even earlier on updating the directory for next year.  We'll be sending out a survey form to complete all the required information.  This will ensure the Press Association has accurate and up to date information.  You can fill out the survey at any time by clicking here DIRECTORY UPDATE  or look for reminder emails over the next several weeks.  

FOG News

Speaking Truth to Power

Public Comment & the First Amendment

When NM public bodies hold meetings, they're not required to allow public comment. (10-15-1A) Nearly all bodies do, because ... well, because they're a public body and citizens demand it. And once the floor is opened for comments, the First Amendment kicks in. The government can't pick and choose which viewpoints it wants to hear during public comment.


Unfortunately, several governments around New Mexico think they can do exactly that. The Santa Fe School Board cut off a woman's microphone in June because she questioned the accuracy of student-achievement data presented by the superintendent. According to the Board President, the comments crossed into prohibited "personnel issues" territory. Huh? FOG wrote a memo explaining First-Amendment principles and case law. The upshot = nix the 'personnel issues' rule, which is unconstitutional. But on Tuesday, the Santa Fe School Board ignored FOG's warning, rejected an open-arms policy and decided to stick with the status quo.


This issue has received considerable publicity in Santa Fe, and FOG has now received inquiries about similar practices in the Socorro School District, Rio Rancho School District, and Village of Ruidoso. Is this happening in your neck of the woods? If so, let us know.



Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry News


Around the Industry


NNA Video shows the future of newspapers in the postal system


The National Newspaper Association invites newspaper executives that care about the mail to view a video featuring NNA President Reed Anfinson and Postal Committee Chair Max Heath. If you're concerned about the future of getting your newspapers delivered by mail, you'll want to hear this.

NNA joins court brief over Texas open meeting appeal

National Newspaper Association joined 10 other media organizations and numerous state and local officials this week in a friend-of-the-court brief before the US Court of Appeals for the Fifth Circuit, arguing against TX city councilors who believe the Texas Open Meetings Act (TOMA) violates their First Amendment rights.

The case is another chapter in a long running dispute between some city council members in Alpine, TX, two of whom were indicted for TOMA violations, and Texas Attorney General Greg Abbott, who defended the open meetings law.  The Texas law is unusual for its penalties: fines and possible jail terms up to six months. Read more 


Newspaper Association of America Celebrates Newspapers, Print and Digital, with New Advertising Campaign Aimed at Consumers

NAA announced today the launch of a new advertising campaign designed to promote the value of newspaper media. Created by The Martin Agency in Richmond, Va., the "Smart is the new sexy" campaign celebrates the distinctive editorial, advertising and community attributes delivered by newspapers.  


Three different ads leverage a blend of engaging illustrations and entertaining anecdotes to reinforce the value of newspaper media among existing and prospective consumers. Highlighting the multiplatform experience that is today's newspaper, QR codes and digital prompts link audiences to a campaign Web page,,where they are encouraged to share their own connection with newspapers through social networking tools like Twitter and Facebook.       


FCC's New Political Ad Disclosure Plan Has Broadcasters Concerned  

The Federal Communications Commission has proposed requiring television stations to post online information about their political advertisers.

That information, currently kept in paper files at the stations, includes the names of candidates or groups requesting to run an ad, the reason for broadcasting the ad, the time and placement of the ad and its cost.  Read More  


Aol's Patch Taps Ad Tech Startup PaperG To Boost Local Ad Sales In Over 100 Markets

Traditional publishers and fledgling digital publications alike are trying to find the best ways to monetize their content on the Web and take advantage of the benefits offered by hyperlocal content and the targeted advertising that (should) come with it. Read more 


Secrets to Increase Website Traffic

With print advertising on the decline, publishers are looking more and more to online advertising to make up for lost revenue. But before they can charge premium prices for online advertising, they need to show that their website can drive traffic. By exploring areas such as search engine optimization, social media, and quick response codes, newspapers are finding ways to attract more readers, and advertisers, to their sites.    Read more      

How People Use Tablets and What it Means for the Future of News

Eighteen months after the introduction of the iPad,11% of U.S. adults now own a tablet computer of some kind.  

About half (53%) get news on their tablet every day, and they read long articles as well as get headlines. But a majority says they would not be willing to pay for news content on these devices, according to the most detailed study to date of tablet users and how they interact with this new technology. 

Learn by doing: student journalists could step up community reporting?
"Like teaching hospitals, journalism schools can provide essential services to their communities while they are educating their students."
This is one of the conclusions of a report just released by the New America Foundation, a non-profit public policy institute. The report, written up in an article by the Knight Foundation, points out that as the media landscape is changing, journalism students are already beginning to fill the gap. Read More

 BANG to roll out Community Media Labs
The Bay Area News Group is the latest news organization to invite the public into the newsroom. The company today announced the opening of its Community Media Labs - focused on the theme "Listen. Engage. Learn. Share" - in an effort to increase engagement with the public. 

Clear Channel Radio Lays Off DJs
Clear Channel Radio, the nation's largest broadcast radio group, has dismissed a large (but undisclosed) number of DJs from radio stations in small and mid-sized markets across the country. The move is widely seen as a prelude to implementing more automated or national syndicated programming.


People in the News  


Trinidad Times Independent and Raton Range publisher Paula Murphy has been appointed to the Colorado Press Association Board of Directors.

The CPA appointment - Murphy's first in Colorado - follows her New Mexico Press Association board membership from 1998-2001 and presidency in 2001. She sits on the New Mexico Foundation for Open Government Board of Directors.


Carlsbad Current-Argus has a new publisher. 

The newspaper announced that Rena Mlodecki-Walsh, currently general manager at the Ruidoso News, assumed the Carlsbad position on Monday.  The publisher spot was vacated in September by Larry Hubner.  Mlodecki-Walsh will continue to oversee the Ruidoso paper.  








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