Shop Talk 
September 2011
In This Issue

Quick Links
Upcoming Events

2011 NMPA Convention  

October 27-29, 2011 

Hyatt Tamaya


Reserve your room!   



NNA Annual Convention  

Hotel Albuquerque

September 22-25, 2011






Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Lessons From the Joplin Globe Tragedy: Covering and Managing the Newsroom During a Crisis

[Registration link coming soon!]  www.inlandpress.org 

Tues., Sept. 20 | 10:30 a.m.

On Sunday, May 22, an EF-5 tornado with winds in excess of 200-mph sliced a half-mile wide path through the heart of Joplin, Mo., a community of nearly 50,000 residents. During its destructive 32-minute assault, it scoured the bark off trees, scraped homes and businesses from their foundations and left-by last count-159 dead, including one Globe newsroom staffer.

During this Inland Webinar, you'll learn how they managed the newsroom during the time of extreme crisis. Topics to be discussed include:

Breaking news online during a crisis using social and multimedia

Approaching long-term coverage

Prioritizing coverage and sorting information

Remembering the reader's needs

Pacing the staff for a long haul

Magazines, books and continuing coverage

Emergency plans and system back-ups

When to say 'yes' to offers of help and when to say 'no'

Dealing with the emotional toll the storm dealt the newspaper's staff

Note: Ten percent of the proceeds from this Webinar will go to help Joplin tornado victims.

With Carol Stark, editor, and Dave Woods, digital market development manager, Joplin Globe, Joplin, Mo.

Online Sales:  We've Got the Butter!

Fri., Sept. 30 | 10:30 a.m. Central

This digital media session will demystify online sales for people who have built their careers in print, answering the questions: What do reps need to know to sell online, and what do managers need to know to lead it? Whether you're a rookie, veteran sales professional or manager, this session will provide tools that you can take back to your weekly or daily to get results.  

Featured Article

John Foust
Five secrets of high-performance ad departments



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


Request for News Articles  


We pull ShopTalk news from articles received from the clipping service, stories sent out by national trade groups and items we happen to hear on the street.  We need your help in making this a comprehensive bulletin.  If you have articles or learn of stories on any industry-related item, please forward them to

director@nmpress.org  and we'll get the message out to the masses.  


 2011 NMPA Annual Convention. October 27 - 29. Hyatt Tamaya Resort and Spa

The membership of the New Mexico Press Association will return to the Hyatt Tamaya Resort and Spa for its annual convention on October 27 - 29. Details on workshops, the trade show, awards banquet and a golf tournament are being developed.
Members and guests are encouraged to begin making their hotel reservations online at:   HOTEL RESERVATIONS 


We have an excellent line-up of advertising workshops on Friday afternoon, a full schedule on Saturday with something for just about everybody and it all leads up to the awards banquet on Saturday night.   

NMPA has also held the low rates and are once again offering a la carte sign ups.   You will find the registration form online:  REGISTRATION.



NMPA Golf outing

This year the annual convention will kick off with a golf tournament at Twin Warriors Golf Course  on Thursday Oct 27th.  $75.00 per person. Registration required.  1:45 meet up time at pro shop.   Please let your suppliers and vendors know of the golf tournament  - we'll have plenty of sponsorship opportunities for all of them.    


BNC Judging Update - Goodnight Irene!      

The entries arrived in what was sunny Rhode Island all set to be judged on Aug 29th.  A little storm named hurricane Irene changed our plans a bit.    With widespread flooding and power outages we had to postpone the judging.  Results should be in within the next week or so - barring any additional hurricanes.   



The new version of the portal has been updated with a new modern look and new features that allow citizens, visitors, and businesses better access to information such as online services, public resources, upcoming public meetings, news and emergency alerts. The portal has also undergone a major renovation that allows the public to view live webcasts and archived videos of the legislative session, legislative committee meetings, board and commission meetings, and other public meetings in New Mexico.

The New Mexico Press Association has also made available all public notices regarding hearings, financial reports, adoption of ordinances, and other government activities published anywhere in the state of New Mexico, linked from the portal's home page.   


*A link to the NMPA public notice website is now available through the  redesigned state website and the state sunshine portal.    


Celebrate Your Right to Know! 

It's your government, it's your money, and you have a right to know.

That's why NM-FOG has fought for 21 years to guarantee that you and your fellow New Mexicans can access public information, regardless of who's in power. Join us on September 28 to celebrate New Mexico's First Amendment champions and support an open government year-round, in communities across our state.

ABC News correspondent Sam Donaldson will deliver this year's keynote address to leaders from business, law, government and journalism.

Together, we can open up New Mexico. Join us!

CLICK HERE for more information and to register for the luncheon   





Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the lower left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry News


Around the Industry


NNA 125th Annual Convention & Trade Show 

The National Newspaper Association is pleased to announce that Albuquerque, NM, will be the destination for its 125th Annual Convention & Trade Show. The meeting will set up its headquarters at the historic Hotel Albuquerque Sept. 22-25, 2011.  For more details CLICK HERE  All registrants from in-state are eligible for NNA member rates.      


 Despite digital focus, print remains key

 Even as newspapers' efforts to attract more digital revenues get most of the industry's attention, print continues to be the engine that drives the business.

The numbers don't lie: Of the $5.5 billion in ad sales newspapers attracted in the first quarter of 2011, print ads generated more than 85 percent of the total, according to the Newspaper Association of America.  Read more  


Postal Service tells postmasters not to sell against newspapers 

The U.S. Postal Service headquarters is telling its marketing and management team to back off comments critical of newspapers as they promote the new Every Door Direct Mail advertising option.  Read more 


How to Attract Local Business Ad Dollars

With the economy recovering slowly, local businesses are continuing to be cautious about how they spend their money. Now, more than ever, they want to see direct results from newspaper advertising campaigns both online and in print.  Read more   






People in the News   



Eliot O'Brien, 63, passed from this life on Saturday, Aug. 20, 2011, in Farmington.
Mr. O'Brien graduated from Farmington High School in 1966 and went on to the College of Artesia where he graduated in 1970 with a Bachelor's degree in History.
He worked as an advertising manager for newspapers throughout the country in Boulder, Colo., Gallup, San Leandro, Calif., Ukiah, Calif., and Farmington, eventually working his way up to publisher.






Send updates of new hires, promotions, retirements, memorials, etc to
  director@nmpress.org.  We will print the news in this section each month.  

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Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.