Shop Talk 
July 2011
In This Issue

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Upcoming Events

2011 NMPA Convention  

October 28-29, 2011 

Hyatt Tamaya


Reserve your room!   



NNA Annual Convention  

Hotel Albuquerque

September 22-25, 2011






Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

 Boost Local Ad Dollars With a Sales Agency Approach

Thurs., July 28 | 2 p.m. Central

Many newspaper companies are actively engaging in transforming their sales organizations. Most of these executives describe their efforts as an agency approach, but the definition of the agency varies from paper to paper.

Lessons From the Joplin Globe Tragedy: Covering and Managing the Newsroom During a Crisis

[Registration link coming soon!]  www.inlandpress.org 

Tues., Sept. 20 | 10:30 a.m.

On Sunday, May 22, an EF-5 tornado with winds in excess of 200-mph sliced a half-mile wide path through the heart of Joplin, Mo., a community of nearly 50,000 residents. During its destructive 32-minute assault, it scoured the bark off trees, scraped homes and businesses from their foundations and left-by last count-159 dead, including one Globe newsroom staffer.

During this Inland Webinar, you'll learn how they managed the newsroom during the time of extreme crisis. Topics to be discussed include:

Breaking news online during a crisis using social and multimedia

Approaching long-term coverage

Prioritizing coverage and sorting information

Remembering the reader's needs

Pacing the staff for a long haul

Magazines, books and continuing coverage

Emergency plans and system back-ups

When to say 'yes' to offers of help and when to say 'no'

Dealing with the emotional toll the storm dealt the newspaper's staff

Note: Ten percent of the proceeds from this Webinar will go to help Joplin tornado victims.

With Carol Stark, editor, and Dave Woods, digital market development manager, Joplin Globe, Joplin, Mo.


Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


Request for News Articles  


We pull ShopTalk news from articles received from the clipping service, stories sent out by national trade groups and items we happen to hear on the street.  We need your help in making this a comprehensive bulletin.  If you have articles or learn of stories on any industry-related item, please forward them to

director@nmpress.org  and we'll get the message out to the masses.  


Reminder:  Better Newspaper Contest deadline is approaching.  Entries must be received/postmarked by July 30.  Rules packets, labels and tally sheets have been emailed to each individual newspaper.  You can find that information HERE .   



NMPA annual convention is around the corner!  The agenda for the convention is being finalized and more information will be sent out in the coming weeks.  In the meantime, feel free to reserve your room at the low NMPA rate of 119.00 per night.  You can make reservations on-line at TAMAYA .   



Congratualtions to the Farmington Daily Times
The Daily Times received recognition in the 2011 APME Journalism Excellence Awards.
The Daily Times is the winner of the International Perspective award in the small-circulation category for "Navaho Nation."
The winners will be honored at APME's annual conference, Sept. 14-16 in Denver.  Read more.

Court rules complaints against police officers are public record
El Defensor Chieftain Reports 
The New Mexico Supreme Court order says citizen complaints filed against police officers are public records and must be released upon demand.
The court's ruling ends a five-year battle by the New Mexico Department of Public Safety to withhold such records from Charles Cox, a former State Police captain.  Read more


Another High School Journalism workshop wraps up.   

30 high school students from across the state attended this year's journalism workshop held in June on the UNM campus.  It was one of the highest turnouts in the history of the program and saw many returning students from last summer.  

In a letter to the Rio Grande SUN - here is one student's recap of the workshop: Mesa Vista Student Returns To Journalism Workshop   

This is an important endeavor and we are truly appreciative of all the support received from NMPA members.   Look for copies of the Future Press to arrive on your desk soon - we hope you will be impressed. 


NMPA Golf outing

This year the annual convention will kick off with a golf tournament at Twin Warriors Golf Course  on Thursday Oct 27th.  Look for more details on the outing in the next few weeks.  Contact Charlie Fischer with questions.   Please let your suppliers and vendors know of the golf tournament  - we'll have plenty of sponsorship opportunities for all of them.    


Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the lower left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry News


Around the Industry



NAA opposes moving public notices  

out of local newspapers

Last week, the Newspaper Association of America joined the National Newspaper Association and the American Court and Commercial Newspapers in submitting comments to the Department of Health and Human Services and the Department of Justice opposing proposed changes to their public notice rules. Both agencies would allow for the publication of public notices, related to changes in Medicaid benefits and to forfeitures by law enforcement agencies, only on government websites.

The newspaper groups argued that changing public notice rules to allow for publication only on government websites would limit government transparency and public knowledge. Government websites do not have the same audience reach as local newspapers (and their websites), and many segments of the population such as the poor, minorities and senior citizens do not have access to the Internet.

The comments made clear that the newspaper groups do not oppose Internet notice . Many people have access to the Internet and visit government websites. However, it is inappropriate to move public notices entirely out of printed newspapers as this would diminish the public's right to know about important government actions.

NAA will continue to work with other newspaper groups to monitor similar public notice proposals.



How America Shops and Spends  

The latest in the ongoing series from NAA of consumer studies investigates consumer shopping habits and the influence media has on shopping today. The 2011 research reveals new insights into shopping planning and behavior. The study also reports on consumer engagement of media and deals with the use of preprinted inserts, couponing and digital media tool.  Read the study  


NNA 2011 Newspaper Contest Winners Announced

New Mexico newspapers won the second most combined awards by state with 72 - congrats to all the winners.  Lists of winners by division, newspaper and state are available at nnaweb.org  


AP to Provide Additional Crediting in Stories

Starting Aug. 1, The Associated Press will offer additional credit to other news organizations when it picks up their stories for the AP wire.

This change will be noticeable mainly on the websites of AP's member newspapers and other sites that offer AP State News Reports.

Mike Oreskes, AP's senior managing editor for U.S. news, explained the change today in the following staff memo and accompanying FAQs. Full Story  

Rural Papers are Weathering Change in Media, Says Stanford Report

The Bill Lane Center for the American West at Stanford University has just published an analysis of rural newspapers, including an interactive map showing 300 years of American papers. Created by a team of journalists working together with scholars and students from Stanford's history and computer science departments, the visualization tracks the growth of media from Boston's Publick Occurrences in 1690 to more than 10,000 publications in print today. Full story  


The newsonomics of defense and offense

Paywalls Help Newspapers Bolster Print Side

As publishers peered into the paid content darkness a year ago, they first confronted their fears. Primary among them: What if they lost so much traffic that their online ad revenue - the only revenue line growing at their companies - began to shrink? Now, with initial testing, we know that with conservative, and largely metered, approaches to charging readers, digital ad revenue doesn't shrink. Full story.  







People in the News   


Danny Scott has been named as the new publisher of the Artesia Daily Press, according to Walt Green, owner. Scott began his career at the Daily Press in 1970 as a newspaper carrier. He moved into the circulation manager position in 1976 and has been with the company ever since.  


Send updates of new hires, promotions, retirements, memorials, etc to
  director@nmpress.org.  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.