Shop Talk 

June 2011
In This Issue

Quick Links
Upcoming Events

2011 NMPA Convention  

October 28-29, 2011 

Hyatt Tamaya



NNA Annual Convention  

Hotel Albuquerque

September 22-25, 2011





Kevin Slimp
Two States. Two Regions. Two Types of Papers. Same Philosophy
 Link to story

John Foust
AdLibs -

Six ways to become a better sales person 

  Link to story


Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

How to Price and Position Your Online Ad Inventory

Weds., June 15 | 10:30 a.m. Central

Are you squeezing every dollar from your online ad inventory? This Inland Webinar will dig into this critical yet misunderstood part of a newspaper's digital business.

  Going Mobile 101: Engaging Audience and Advertisers

Weds., June 22 | 10:30 a.m. Central

Everyone is talking about "going mobile," but what does this really mean for your business? Maybe you have a WAP site, but want to go APP? Maybe you really don't know what that means! That's OK

How to Help Local Businesses Develop a Social Media Strategy

Thurs., June 23 | 2 p.m. Central

The economy has forced your advertisers to be more thoughtful about where they spend their advertising and marketing dollars. Traditional newspaper advertising is now only one option among many.
Writing Better Headlines for Readers

Wednesday, June 29 | 21 p.m. Central

What do readers want from your next headline? Or caption? Or page one refer? We'll cover all three of these critical elements that can help make or break your readership.


Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


Request for News Articles  


We pull ShopTalk news from articles received from the clipping service, stories sent out by national trade groups and items we happen to hear on the street.  We need your help in making this a comprehensive bulletin.  If you have articles or learn of stories on any industry-related item, please forward them to

director@nmpress.org  and we'll get the message out to the masses.  


Better Newspaper Contest time is fast approaching.  We'll have some announcements on some additions and changes to the categories and divisions.  Hopefully you'll agree it is an even better Better Newspaper Contest.  Rules and entry forms should be arriving by mid-June.  



The 2010 New Mexico High School Journalism Workshop is June 12 -15 at University of New Mexico

The workshop is open to high school students entering their junior or senior years. Participants receive newspaper journalism training from UNM faculty, high school journalism teachers and newspaper professionals. This summer NMPA is hosting 34 students from high schools around the state - one of the highest turnouts in the history of the journalism workshop.    



Socorro Electric loses lawsuit  


What members say, goes.

That's what a New Mexico Supreme Court-appointed judge ruled Wednesday in a landmark case in which Socorro Electric Cooperative sued all of its approximately 10,000 member-owners in an effort to block three bylaws - each aimed at increasing transparency - passed by members at last year's annual meeting.


The ruling by Judge Albert J. Mitchell Jr. of the 10th Judicial District Court means that the democratically controlled rural electric utility must abide by the New Mexico Open Meetings Act and Inspection of Public Records Act.

The merits hearing drew an audience of about 100 people, who packed a Socorro courtroom.  Read more 




Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the lower left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  


Industry News


Around the Industry


Missouri Tornado Relief  

In an effort to assist Missouri newspaper employees impacted by the May 22 Joplin tornado, the Missouri Press Association has established a disaster fund within the Missouri Press Foundation.


Reports have been received that the homes of at least 25 Joplin Globe employees were heavily damaged or destroyed.


Tax-deductible donations may be sent to the Missouri Press Foundation, 802 Locust Street, Columbia, MO 65201.  Tax deductible donations to the relief fund may also be made online at http://tinyurl.com/44szw5r .


The Missouri Press Foundation Board of Directors will oversee 100 percent distribution of the funds.  The Foundation, chartered in 1984, is a 501(c)3 not-for-profit organization.


Checking in with the Newport (RI) Daily News: Two years after a digital paywall, print is still king

After the change was put into effect, "single-copy sales went up about 300 a day" - a bit less than 10 percent of overall single-copy sales. As the economy improves, "print is coming back. February [2011] was up 35 percent over last year" in ad sales. Read more 

Small dailies more likely to charge for digital content

Paid digital content strategies generally work best in niche markets-and small newspapers may be one relatively viable niche, according to new research from the Reynolds Journalism Institute...

In more than 300 phone interviews with publishers at a random sample of US daily newspapers, RJI found that 46% of dailies with circulation under 25,000 now require payment for at least some of their digital content. For dailies with circulation greater than 25,000, only 24% now charge.  Read more   

Longtime NAA President and CEO John Sturm is stepping down

John Sturm, president and CEO of the Newspaper Association of America since 1995, plans to retire later this year. A search for a successor is well under way, and there is a chance that NAA will reframe what has been principally a lobbying job.  Read more   


Why is business spending on daily deal promotions increasing?

The thinking about daily deals may have shifted over time, but they are nonetheless a "sustainable and very important trend that represent a huge opportunity for newspapers," according to Matt Coen, president of Second Street Media, a St. Louis-based provider of daily deals and other media services.  Read more



Who Needs Newspapers?


OK -- it's an ironic rhetorical question. But the fact is, since 1704 when the Boston News-Letter hit the streets, the news agenda in the United States has been largely dictated by the local newspaper industry. Newspapers play a critical civic role: local newspaper reporters are the source of most of the original enterprise reporting in the USA.


To find answers to some of these questions, an idea was born. Six media colleagues created a 501(c)(3) corporation called Valid Sources. Its first project is www.whoneedsnewspapers.org - this Internet-delivered report on the status of 50 newspapers in 50 states.


The Santa Fe New Mexican is on www.whoneedsnewspapers.org now ---- click on New Mexico.   


The Santa Fe New Mexican is a family-owned, 23,000 circ. daily newspaper in New Mexico's capitol.   It is housed in an attractive, newly renovated building close to Santa Fe's historic Plaza (see a picture in their report).  The newspaper is committed to serving the community through an emphasis on local content and helping local businesses succeed.  


People in the News   


The Daily Times has hired Mike Kellogg as director of advertising.  Also promoted are Tia Aviles , classifieds supervisor, and Levi Padilla, advertising products supervisor.

Send updates of new hires, promotions, retirements, memorials, etc to
  director@nmpress.org.  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.  

Farmington Daily Times

Valencia County News-Bulletin

Roswell Daily Record

Carlsbad Current-Argus

The Taos News