Shop Talk 

April 2011
In This Issue

Quick Links
Upcoming Events

2011 NMPA Convention  

October 28-29, 2011 

Hyatt Tamaya



NNA Annual Convention  

Hotel Albuquerque

September 22-25, 2011





Kevin Slimp
Fixing Workflow Issues Results in Bigger Profits
 Link to story

John Foust
AdLibs -

Four possible sales outcomes

 Link to story


Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

 Newsroom Training: The Art of the Interview

Tues., April 19 | 10:30 a.m. Central

The best interviews resemble a conversation as opposed to a grilling. This Inland Webinar will cover how you create that conversation experience while still maintaining control of the interview.

TV Magazines STILL Make Good Dollars and Sense

Weds., April 20 | 10:30 a.m. Central

Today, advertising is about selling solutions. This Inland Webinar will walk you through how to position your TV magazine as a marketing solution for many small- and medium-sized businesses.

Tips for Improving Newsstand Sales

Thurs., April 21 | 10:30 a.m. Central

Newsrooms hate it when circulation folks tell them they are running the wrong stories. But most newsrooms don't build page 1 for effective newsstand sales, either.

Improve Your Newspaper Website with Better Web Design

Thurs., May 5 | 10:30 a.m. Central

Media sites are among the most cluttered and dysfunctional sites on the web, and it's time to shake things up.

Facebook Opportunities for Newspapers

Tues., May 10 | 10:30 a.m. Central

A recently released study reveals that Facebook now tops Google in driving traffic to many media sites.

Going Mobile 101: Engaging Audience and Advertisers

Weds., May 11 | 10:30 a.m. Central

Everyone is talking about "going mobile," but what does this really mean for your business? Maybe you have a WAP site, but want to go APP? Maybe you really don't know what that means!


Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


Request for News Articles  


We pull ShopTalk news from articles received from the clipping service, stories sent out by national trade groups and items we happen to hear on the street.  We need your help in making this a comprehensive bulletin.  If you have articles or learn of stories on any industry-related item, please forward them to

director@nmpress.org  and we'll get the message out to the masses.  


NMPA Spring Workshop

NMPA will be hosting Spring Workshops on Saturday, April 30, in Truth or Consequences as part of its Spring Board Meeting. The sessions, FREE and open to all NMPA members, will have something for just about everyone. The first session will focus on how to gain readers/revenue with the emergence of new on-line products, as well as the new interaction among departments as we deal with new products. That session will be followed by a back-to-the-basics reporting and writing workshop for all those looking to sharpen their skills.   

Click HERE  for more details

Register by Friday, April 22.    



The 2010 New Mexico High School Journalism Workshop is June 12 -15 at University of New Mexico

The workshop is open to high school students entering their junior or senior years. Participants receive newspaper journalism training from UNM faculty, high school journalism teachers and newspaper professionals.  Click HERE for more information, registration forms and classroom flyers.   



Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the lower left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  


Industry News


Around the Industry


GAC will celebrate 50th anniversary

The 50th Annual GAC will focus on the 2012 presidential race and on the hot topics on Capitol Hill. The theme, "We Believe in Newspapers," tracks with the new National Newspaper Association campaign to reinforce the viability and importance of community newspapers. A gala on the evening of July 22 will feature a nationally-recognized keynote speaker, to be announced soon. Events for "Next Generation Publishers" will include an off-site social event on July 21, for younger publishers and editors who want networking time on their own.

NNA Chief Executive Officer Tonda F. Rush said the 2011 GAC would celebrate NNA's 125th year as well as the half-century mark for GAC.

More information 



Newspaper Ads Rank First in Driving Consumers to Take Action; Preprints Still Read By Strong Majority of U.S. Adults

Ads on Local Newspaper Websites Rank Ahead of Portals, Search Engines and Social Media  More information 


It's not too late to beat the hyper-local competition

Media companies are facing a two-prong reality that's adversely affecting their profit margins: Many are still running money-losing websites while battling non-traditional, aggressive competitors seeking to capture local ad dollars.

Read on 


Gov Websites to Be Shut Down Because of High Costs

Government websites are costly. One federal government website, USASpending.gov, alone will cost $4 million merely to keep it operational through the end of the year.


Read on  


People in the News   




TheAmerican Academy of Orthopaedic Surgeons (AAOS) has announced the winners of its 2011 MORE Awards competition.

From our very own ranks....

Amanda Schoenberg, The Albuquerque Journal, "Super Health Hero? Vitamin D may cut heart disease risk, aid cancer fight".  Schoenberg won the national award in the category of Consumer Print Journalism: Local Newspaper.

Send updates of new hires, promotions, retirements, memorials, etc to
  director@nmpress.org.  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.