State Headlines

Request for News Articles  

We pull ShopTalk news from articles received from the clipping service, stories sent out by national trade groups and items we happen to hear on the street.  We need your help in making this a comprehensive bulletin.  If you have articles or learn of stories on any industry-related item, please forward them to

director@nmpress.org  and we'll get the message out to the masses.  

NMPA Spring Workshop

NMPA will be hosting Spring Workshops on Saturday, April 30, in Truth or Consequences as part of its Spring Board Meeting. The sessions, FREE and open to all NMPA members, will have something for just about everyone. The first session will focus on how to gain readers/revenue with the emergence of new on-line products, as well as the new interaction among departments as we deal with new products. That session will be followed by a back-to-the-basics reporting and writing workshop for all those looking to sharpen their skills.   

Click HERE  for more details

Register by Friday, April 22.    

The 2010 New Mexico High School Journalism Workshop is June 12 -15 at University of New Mexico

The workshop is open to high school students entering their junior or senior years. Participants receive newspaper journalism training from UNM faculty, high school journalism teachers and newspaper professionals.  Click HERE for more information, registration forms and classroom flyers.   

Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the lower left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  

Industry News

Around the Industry

GAC will celebrate 50th anniversary

The 50th Annual GAC will focus on the 2012 presidential race and on the hot topics on Capitol Hill. The theme, "We Believe in Newspapers," tracks with the new National Newspaper Association campaign to reinforce the viability and importance of community newspapers. A gala on the evening of July 22 will feature a nationally-recognized keynote speaker, to be announced soon. Events for "Next Generation Publishers" will include an off-site social event on July 21, for younger publishers and editors who want networking time on their own.

NNA Chief Executive Officer Tonda F. Rush said the 2011 GAC would celebrate NNA's 125th year as well as the half-century mark for GAC.

More information 

NEW RESEARCH: CONSUMERS RATE NEWSPAPER ADVERTISING AS PRIMARY SHOPPING INFORMATION SOURCE

Newspaper Ads Rank First in Driving Consumers to Take Action; Preprints Still Read By Strong Majority of U.S. Adults

Ads on Local Newspaper Websites Rank Ahead of Portals, Search Engines and Social Media  More information 

It's not too late to beat the hyper-local competition

Media companies are facing a two-prong reality that's adversely affecting their profit margins: Many are still running money-losing websites while battling non-traditional, aggressive competitors seeking to capture local ad dollars.

Read on 

Government websites are costly. One federal government website, USASpending.gov, alone will cost $4 million merely to keep it operational through the end of the year.

Read on