Shop Talk 

January 2011
In This Issue

Quick Links

Kevin Slimp
Newspapers are serious about
improving quality
Link to story

John Foust
AdLibs -

The power of "Tomorrow I'll"

Link to story


Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Capitalize on Co-op: Especially for Small Dailies and Weekly Newspapers

Thurs., Jan. 20 | 2 p.m. CENTRAL

Get Found! Discover and Understand How to Make Sure Customers Find Your Website

Tues., Jan. 25 | 10:30 a.m. Central


Write Tighter and Faster

Weds., Jan 26 | 10:30 a.m. Central

Creating a Culture of Innovation and Customer Focus That Works

Weds., Feb. 9 | 10:30 a.m. Central

Upcoming Events

Legislative Breakfast


Friday February 11, 2011

Rio Chama

7:30 AM


NNA Annual Convention  

Hotel Albuquerque

Nov 22-25, 2011



2011 NMPA Convention  

October 28-29, 2011 

Hyatt Tamaya



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines

Request for News Articles  


We pull ShopTalk news from articles received from the clipping service, stories sent out by national trade groups and items we happen to hear on the street.  We need your help in making this a comprehensive bulletin.  If you have articles or learn of stories on any industry-related item, please forward them to

director@nmpress.org  and we'll get the message out to the masses.


2011 Directory

NMPA is working on the 2011 Directory.  Last call for updates.  Please send any updates to director@nmpress.org by Friday Jan 21st to be reflected in the 2011 directory.  


Member rate cards due

We are currently working with clients and agencies to plan 2011 advertising buys.  We need your updated rate cards.  You may email 2011 rate cards (or links to rate cards)  to ads@nmpress.org or mail copies to NMPA at 700 Silver SW Albuquerque NM 87102


Public notices target of proposed legislation

Once again there is proposed legislation to change the language concerning requirements for publishing public notices.  The new legislation would no longer require that public notices be published in newspapers; it states that they can simply be posted on a site created by the Broadcasters Association.


NMPA is working hard to fight this legislation in the upcoming session. We ask for your support.


Please contact your legislators today to tell them of the benefits of the website already monitored by the press association, the concerns with web-only posting of notices and the value of having notices appear both in print and on line. Feel free to contact the press association for additional talking points. The press association is also providing a series of ads that we ask you to print in any available remnant space free of charge. We recommend they run at least half-page; the ads are available to start running as soon as possible.  It is an important effort.  You'll find all of these at http://www.nmpress.org/houseads.html - link under the advertising section.



This is your site and it currently posts already published notices from newspapers across New Mexico.  Visit the site today and remind your legislator the newspapers of this state already have a public notice website up and running.  All notices on the site have appeared in print and have become a permanent archivable record before posting to the internet. 


NMPA launches redesigned website

The New Mexico Press Association has a redesigned web site with lots of new and interactive features.  The new site will not only allow the association to showcase news and photos from member newspapers, it will also allow members to post their own views about industry trends and issues.

Visit the new site at nmpress.org  and let us know what you think. 

Legislative Breakfast

NMPA will host a Legislative Breakfast on Friday, February 11 in Santa Fe.  The breakfast will begin at 7:30 and will be held at the

Rio Chama Invitations are being sent directly to each legislator.  Please extend a personal invitation to your local legislator.   Details and more information will be sent out directly in the coming days.  

Las Cruces newspaper sets up at hotel after fireLAS CRUCES, N.M. (AP) - Newspaper executives promised readers that editorial and business operations will continue unabated at the Las Cruces Sun-News, despite a fire that heavily damaged a building adjacent to its offices.

No injuries were reported in Sunday's blaze.

"The most important thing is that no one was hurt," publisher Frank Leto said. "We'll assess whatever physical damage has been done, but our commitment to Las Cruces, seven days a week, stays the same. We will not miss a publication date."

The building that burned is one of three properties owned by the Sun-News on the block. The middle building where the fire began was gutted. The newsroom, advertising department and business offices sustained heavy water and smoke damage.

Investigators were trying to determine the cause of the blaze. A damage estimate was not released.  Read more


Employees buy Independent
As of Dec. 1, 2010, ownership and management of The Independent passed to Independent News LLC, a new limited liability company owned by four veteran members of The Independent's staff: Leota Harriman, Paul Rothberg, Debbie Ohler and Jim Goodman.


Mountain Musing:  Flattering farewell from Edgewood

  by Wally Gordon


Taos News launches new lifestyles pages
The Taos News is launching a lifestyles section with In the kitchen. Lifestyles will have rotating themes: kitchen; home and garden; health and fitness; and great outdoors.  Read more. 

Industry News

Around the Industry

MediaNews Group Shakeup: Singleton to Become Executive Chairman 

By: The Denver Post

MediaNews Group is searching for a new CEO to succeed William Dean Singleton, who will become executive chairman.

Read More


Go Digital: The Risks of Accepting Remnant Ads

Publishers who own their own online sales- should carefully consider whether to accept ads for remnant inventory from ad networks. The practice of selling remnant online ad inventory to ad networks may be destroying more long-term value than the short-term revenue is worth.

One client put it best: "Our premium rich media sponsorships sell for $20 to $40 CPM. In most cases, we only get around $1 for remnant. I have an infinite amount of time to hear ideas on how we can get more of the former and less of the latter."

Read More

Community newspapers continue to show strong readership, community reliance

COLUMBIA, MO - Communities served by community newspapers continue to demonstrate heavy reliance upon their local papers for news and information. Seventy-three percent say they read a local newspaper at least once a week.

Readers also say they read most or all of their community newspapers (78 percent), and of those going online for local news, 55 percent found it on the local newspaper's website, compared to 17 percent for sites such as Yahoo, MSN or Google, and 26 percent for the website of a local TV station.  Read more


People in the News
Send updates of new hires, promotions, retirements, memorials, etc to director@nmpress.org.  We will print the news in this section each month.  


Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.  

Posting public notices on websites only is a BAD IDEA!

 CLICK HERE for a series of promotional ads to help keep notices in newspapers