Shop Talk 

December 2010
In This Issue

Quick Links

Kevin Slimp
Newspapers are serious about
improving quality
Link to story

John Foust
AdLibs -

The sales person who didn't have a chance

Link to story


Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

* 2011 webinar schedule will be ready after the 1st of the year.  Stay tuned for more details.  


Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey

Happy Holidays from NMPA

State Headlines

Request for News Articles  

We pull ShopTalk news from articles received from the clipping service, stories sent out by national trade groups and items we happen to hear on the street.  We need your help in making this a comprehensive bulletin.  If you have articles or learn of stories on any industry-related item, please forward them to director@nmpress.org and we'll get the message out to the masses.

2011 Directory
NMPA is working on the 2011 Directory.  Please be on the lookout for requests to update your newspaper's information and the opportunity to buy advertising space in the directory.   We plan on having all updates received by January 15th. 

Member rate cards due
We are currently working with clients and agencies to plan 2011 advertising buys.  We need your updated rate cards.  You may email 2011 rate cards (or links to rate cards)  to ads@nmpress.org or mail copies to NMPA at 700 Silver SW Albuquerque NM 87102

Legislative Breakfast
NMPA will host a Legislative Breakfast on Friday, February 11 in Santa Fe.  Please save the date and plan on joining us.  Details on the breakfast will be sent out via email.    

Libel case decision troubling for media
From Hal Simmons
In Smith vs Durden, the case was decided unfavorably to the media's position in a libel case by the NM Court of Appeals.  Private individuals are the Plaintiff and Defendant and no news media organizations are parties to the case.  The issue involves the legal standard for assessing damages in libel cases. 
The previous legal standard was that in order to recover in a libel case, the plaintiff had the obligation of proving damages to the plaintiff's reputation in the community.  As a practical matter, that can be rather difficult to prove. The Court of Appeals has changed the standard. Now a plaintiff can prevail in damages by showing personal humiliation or mental stress.   So it is assumed that if the plaintiff testifies that he or she was humiliated of stressed, that is sufficient for a judge or jury to assess damages for the libel, a much easier legal standard to meet that was formerly the case. 
An amicus brief is being filed, with the support of NMPA, with the NM Supreme Court.  As the case progresses we will keep you informed.   

Readers now have easy way to report city problems

Rio Rancho Observer
In three easy steps, residents can now report problems
to the city. Have you witnessed a concern related to public
safety, road conditions, illegal dumping, graffiti
and tagging, or something else blighting the City of
Rio Ranchoans now have an easy and quick way of
notifying neighbors, our newsroom, and city staff directly.
The Rio Rancho Observer, in partnership with
the city of Rio Rancho and SeeClickFix, is providing
this tool to our online users to better connect and
communicate across our community. Read more

The Sunshine Portal is live - more than six months ahead of schedule. Please, please visit www.sunshineportalnm.com and check it out. Department of Information Technology Secretary Marlin Mackey, Legislative Finance Committee IT/Program Evaluation Manager Aurora Sanchez and the folks at RealTimeSites have built a cutting-edge information portal that matches or surpasses best practices from around the country.


Proposed changes in public notice posting

Once again there is proposed legislation to change the language concerning the requirements for publishing public notices.  The most dangerous change in language for the public and newspapers is: the requirement of publication may be satisfied by posting on the authorized website.  The New Mexico broadcasters association shall be responsible for establishing and maintaining the authorized website. 

Of course the press association has long administered publicnoticeads.com which automatically uploads public notice ads appearing in print and we are working hard to fight this legislation in the upcoming session and will be asking for your support.  
Look for more details to arrive in the near future including new house ads, talking points for your legislators and additional ways in which you can assist us in our efforts. Please be on the lookout for this information via email and call NMPA with any questions.  

Industry News

Around the Industry

Editor & Publisher Partners with MediaSpan to Improve Its Website
Visitors to E&P's website (www.editorandpublisher.com) in the coming months will find it much easier to navigate and jam-packed with a database of articles and exclusive content now that the magazine has partnered with digital content management powerhouse MediaSpan Group, Inc.The Amazon Kindle app for Android-powered smartphones just got its first major update since its launch in June.

The two companies shook hands Dec. 16 and pledged to enhance productivity and increase traffic to E&P's website.

Community newspapers continue to show strong readership, community reliance

COLUMBIA, MO - Communities served by community newspapers continue to demonstrate heavy reliance upon their local papers for news and information. Seventy-three percent say they read a local newspaper at least once a week.

Readers also say they read most or all of their community newspapers (78 percent), and of those going online for local news, 55 percent found it on the local newspaper's website, compared to 17 percent for sites such as Yahoo, MSN or Google, and 26 percent for the website of a local TV station.  Read more

Kindle for Android Delivers Newspapers
E&P Staff

The app now delivers access to more than 100 newspapers and magazines, including big names like The New York Times, The Atlantic, and Newsweek.

Read more.


People in the News
Send updates of new hires, promotions, retirements, memorials, etc to director@nmpress.org.  We will print the news in this section each month.  

Ruidoso News names Walsh general manager

Rena Walsh has been selected as general manager of the Ruidoso News. She succeeds Lisa Morales, who resigned in September.

Severance Named Editor of The Los Alamos Monitor

John Severance has been named editor of The Los Alamos Monitor, Los Alamos, NM effective December 2010. The Monitor is a 5-day daily newspaper with a circulation of 3,307. 

Severance most recently was editor of the Mountain Mail, a weekly newspaper in New Mexico.  He has worked at the Palm Beach Post in West Palm Beach, FL, the Lexington Herald-Leader in Kentucky and the Centre Daily Times in State College, PA.

Optic's managing editor leaving
David Giuliani, managing editor of the Las Vegas Optic for the past six years, is taking a job in Illinois.  Giuliani has accepted a position at the Sauk Valley News, a family-owned newspaper in northern Illinois. 

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.