Majority of Online News Viewed from Desktops

E&P Staff

Don't trip over yourself in the rush to develop an iPad app quite yet. According to an infographic posted by the Wall Street Journal, less than one percent of all online news views are made on tablet devices.

The overwhelming majority of views, 97 percent, still come from desktop computers. Mobile readership came in at a whopping 2 percent.

Also intersting, though not surprising, to note: mobile views peak during the morning commute hours, while iPad readers prefer to view in the evening. And desktop views? Strongest during the middle of the day. Get back to work, people.

Denver Post on Copyright Infringement

E&P
On Sunday, the Denver Post posted the following memo to its website, apparently with the implication that its lawyers are ready to go to work:

The Denver Post has always taken copyright issues very seriously, both as a creator of content and as a user of other people's content. In fact, everything that appears in a typical edition of the newspaper is copyright protected. Read more

ABC Broadens Standards for Newspaper Membership, Finalizes U.S. Newspaper Rule Changes
At its meeting last week in Toronto, the board of the Audit Bureau of Circulations agreed to broaden its standards for newspaper membership. If, as expected, the action receives final approval in March, weekly newspapers in the U.S. and Canada would need to have at least half of their distribution qualify as paid to be members of ABC, down from the current minimum requirement of 70 percent. For daily newspapers the minimum paid circulation requirement remains at 70 percent, but the board agreed that this calculation exclude the new U.S. category of branded editions. Read more.

NEWSPAPERS REACH NEARLY THREE-IN-FOUR ADULT CONSUMERS WITH BUYING POWER EVERY WEEK

Arlington, Va. - More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to the latest data from Scarborough Research. The company examined newspaper readership as part of its USA+ Study (Release 1, 2010), a survey of more than 210,000 adults that captures media patterns and other consumer behaviors of adults across the country.

In addition, the latest data from Scarborough Research, which is considered a currency measurement in the media planning and buying community, indicates that newspapers continue to attract consumers with buying power, with 80 percent of adults in households earning $100,000 or more reading a newspaper in print or online each week. Read More