Shop Talk 

November 2010
In This Issue

Quick Links

Kevin Slimp
Taking publishers to task.  Like Y2K we can convince ourselves the end is near.
Link to story

John Foust
AdLibs -
Dress your emails for success
Link to story


Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Capitalize on Co-op
Thurs., Dec. 2 | 2 p.m. Central

There may be no such thing as a free lunch - but there is plenty of free advertising for your customers! You know it's out there - co-op advertising that will pay your advertisers to put ads in your paper or shopper!

Six Ways Publishers Can Spur Classified Growth ... Without Getting Bogged Down in the Details

Tues. Dec. 14 | 10:30 a.m. Central

This session will arm you with six straightforward initiatives that you can launch to break through this cultural roadblock. These initiatives won't make you popular, but the new classified revenue growth should help your feelings considerably.

Click HERE to register.


Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey

State Headlines

2010 NMPA-APME BNC Winners 

This year's General Excellence winners are...

Weekly Class 2: El Defensor Chieftain     


Weekly Class 1:  The Taos News


Daily Class 2: Clovis News Journal


Daily Class 1: Albuquerque Journal

For a full list of winners please CLICK HERE.

Request for News Articles  

We pull ShopTalk news from articles received from the clipping service, stories sent out by national trade groups and items we happen to hear on the street.  We need your help in making this a comprehensive bulletin.  If you have articles or learn of stories on any industry-related item, please forward them to director@nmpress.org and we'll get the message out to the masses.

Online N.M. news site folds
The New Mexico Independent, an online news source that started two and a half years ago, has closed, laying off five reporters and ending an experiment here in not-for profit, profit, web-only journalism.

3 named to open government board
The New Mexico Foundation for Open Government has elected
three new members to its board of directors.
They are advertising agency director Del Esparza of Albuquerque,
Santa Fe attorney David Gomez and public relations firm owner Melanie Majors of Albuquerque.

Farm Bureau recognizes Sun-News reporter Alba
LAS CRUCES Las Cruces Sun-News reporter Diana M. Alba
has been selected Media Person of the Year by the New Mexico
Farm and Livestock Bureau. The award, honoring her indepth
depth coverage of agriculture in the Mesilla Valley, will be presented during the bureau s annual meeting, Nov. 19 in Albuquerque, and encompasses all forms of media newspapers,
television, radio and the Internet. Only one award is given annually.

Business Weekly introduces redesigned website
The New Mexico Business Weekly launched a comprehensive redesign of its website, offering readers both improved technical performance and better ways to delve deeper into the news.
The redesign was implemented simultaneously with 39 other business weeklies across the country, all of which, like the
Business Weekly, are owned by Charlotte, N.C.-based American City Business Journals. Highlights of the changes include allowing readers to customize their experience, improved site navigation and clearer distinctions between free and premium content areas.

Industry News

Around the Industry

Majority of Online News Viewed from Desktops
E&P Staff

Don't trip over yourself in the rush to develop an iPad app quite yet. According to an infographic posted by the Wall Street Journal, less than one percent of all online news views are made on tablet devices.

The overwhelming majority of views, 97 percent, still come from desktop computers. Mobile readership came in at a whopping 2 percent.

Also intersting, though not surprising, to note: mobile views peak during the morning commute hours, while iPad readers prefer to view in the evening. And desktop views? Strongest during the middle of the day. Get back to work, people.

Denver Post on Copyright Infringement
On Sunday, the Denver Post posted the following memo to its website, apparently with the implication that its lawyers are ready to go to work:

The Denver Post has always taken copyright issues very seriously, both as a creator of content and as a user of other people's content. In fact, everything that appears in a typical edition of the newspaper is copyright protected. Read more

ABC Broadens Standards for Newspaper Membership, Finalizes U.S. Newspaper Rule Changes
At its meeting last week in Toronto, the board of the Audit Bureau of Circulations agreed to broaden its standards for newspaper membership. If, as expected, the action receives final approval in March, weekly newspapers in the U.S. and Canada would need to have at least half of their distribution qualify as paid to be members of ABC, down from the current minimum requirement of 70 percent. For daily newspapers the minimum paid circulation requirement remains at 70 percent, but the board agreed that this calculation exclude the new U.S. category of branded editions. Read more.


Arlington, Va. - More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to the latest data from Scarborough Research. The company examined newspaper readership as part of its USA+ Study (Release 1, 2010), a survey of more than 210,000 adults that captures media patterns and other consumer behaviors of adults across the country.

In addition, the latest data from Scarborough Research, which is considered a currency measurement in the media planning and buying community, indicates that newspapers continue to attract consumers with buying power, with 80 percent of adults in households earning $100,000 or more reading a newspaper in print or online each week. Read More 


People in the News
Send updates of new hires, promotions, retirements, memorials, etc to director@nmpress.org.  We will print the news in this section each month.  

Frank Leto has been named
publisher of the Las Cruces Sun-News. The 48-year-old Leto replaces Jim Maxwell, who
resigned last week. Leto joins southern New Mexico s largest newspaper after a stint as the classified and online director with
Houston Community Newspapers.

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.