According to a recent article by David Becher, RRC Associates and published on HotelNewsNow.com, an interesting phenomenon will occur this year with Easter Sunday falling on April 8th, earlier than last year: (quotes from article)

• 44% of school districts in the research sample have scheduled their 2012 spring break to overlap with Easter weekend. More school districts will be on vacation that weekend than any other weekend in March or April 2012.
• Only 15% of school districts were on spring break the same weekend last year (Easter occurred on April 24th last year) 
• School spring breaks will occur during a more compressed period this year than last. Specifically, a higher share of school district breaks will occur between Saturday, 24 March and Friday, 13 April this year than last, as an increased share of schools move their spring breaks close to Easter

Full article is available by clicking here - also includes information on university vacation breaks.

This compressed break period will allow for potential marketing opportunities for all hotels who cater to this segment:

• Consider packages tailored to the transient leisure market carrying kids
• Landing pages with key words vacationers will be searching for - attractions close to you, things to do, value added amenities
• Guests are looking for an experience - sell your suites by selling the experience of space and luxury
• If you have a database of guests, invite them with added value - late check outs, gas cards or discounts for multi-night stays, welcome amenities, hotel restaurant coupons and so on.

Some earlier newsletters with ideas that may interest you:

1. Summer travel  
2.  Upselling