 JOIN OUR TEAM!
Sealoflex
is looking for 3 established manufacturer's representatives in Texas. Our goal is to place reps in three defined
territories: the Houston area, the San Antonio area and the Dallas area.
If you are interested or know someone who would be interested in
representing a world leader in waterproofing, please have them email Don Moors at
dmoors@sealoflex.com.
THANKS!
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Have a Question?
Call Us: 800-770-6466
OR
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SEE YOU NEXT TIME!
Please let us know if you have any suggestions for Sealoflex News Topics.
Email to: jfincannon@sealoflex.com

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 President's Message(Rob Kauffmann, President and CEO)
At
Sealoflex we are always looking for ways to help our customers be more
successful. From incentive programs to
cost-saving initiatives, our team truly enjoys devising opportunities to bring
more value to our relationships.
With this
in mind, I'm so proud to emphasize how our relationship with Graco as an
authorized distributor will be of benefit.
For years
we have experimented with a host of application products that all claim to be
better than the other. Most of these
experiments proved only one thing; there's a lot of talk out there. However, when we were introduced to Graco we
quickly realized they were a manufacturing company whose product line truly
enhanced Sealoflex, offering unsurpassed quality coupled with reliable
performance. I have personally used
dozens of Graco products during our research phases. Not only are these sprayers easy to use, but
the results are simply incredible. And
the range of complementary parts and accessories will allow you to handle
virtually any job with ease. I'm the
toughest critic and a Sealoflex/Graco application always puts a smile on my
face.
I
encourage you to contact our technical department with specific questions about
how Graco products can help you. Like
me, they've all been in "the trenches" testing and learning and we all believe
we've picked a worthy symbiotic partner with Graco (www.graco.com)
Until next
time....
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WELCOME! Anne Ellington, Vice President and General Manager
This month
I'd like to give you a little "behind the scenes" peek at work in progress with
our marketing and advertising efforts.
In recent
months we've ramped up the development of new collateral materials that will
help you in your sales and promotional efforts.
Perhaps most exciting is the imminent release of our brand new Sealoflex
Product Catalog. This beautiful, full
color handout features descriptions and application photographs of every
product we offer. We know this one resource
will make a significant impact when working with your customers. The process to design the catalog actually
started more than six months ago when we began an ongoing professional photography
campaign to capture every nuance of every product in full detail; I can't wait
for you to see it. We now have literally
thousands of high resolution images detailing every aspect of the entire Sealoflex
range and that means a steady supply of quality images for any type of
promotional material we need to create.
Our
marketing team from Maxx Marketing with Ron Small at the helm is in the design
stages of a new "Energy Star" flyer, highlighting the numerous benefits of our
reflective coatings. Speaking of
reflective coatings, Reflectowhite™ is profiled this month by our Sales Manager,
Don Moors and our Technical Manager, Bill Young. Read on for full details.
Also in
development for future release is a complete application guide with
step-by-step instructions and photographs of every Sealoflex product and system. Designed to fit in your pocket, the guide
will make a handy "on the job - ready reference" tool for all Sealoflex installers,
virtually guaranteeing error-free applications.
In addition, a series of video modules with in-depth product application
details is in the formative stage and will be distributed on both CD-ROM and on
our website. Speaking of website, be on
the lookout for some exciting changes in the near future.
Finally,
if you have your own proven tips or advice for applying any Sealoflex product,
we'd like to use it in our material.
From ideas for new brochures to tips and suggestions on your successful
application techniques, we want to hear it all.
Please email me and let me know.
We love the feedback!
Until next
month...
Anne |
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BIG NEWS!
Sealoflex
becomes authorized Graco distributor!
Sealoflex
has teamed with Graco, one of the world's premier manufacturers of
fluid-handling equipment and systems to offer our valued customers the vast
Graco product line coupled with extremely competitive pricing.
Our
relationship with Graco has spanned many years, primarily because the majority
of Sealoflex products may be spray-applied.
This obviously saves you valuable time, which in turn puts more money in
your pocket. Recently, we wanted to take
this relationship to a higher level by becoming an authorized Graco
distributor. What this means for you is
truly one-stop-shopping for all of your needs, and even bigger cost savings.

For
example, the top end of the Graco line brings the GH 833 (shown above), a
versatile and powerful gas hydraulic airless sprayer that can handle virtually
any challenge. We've tested this popular
unit extensively on a host of Sealoflex products and the results are simply
flawless; in a fraction of the time needed for brushes or bull floats. And, our aggressive pricing has helped us put
multiple units in our customer's hands.
Whether
you need a full line of gas or electric sprayers for your crews, or replacement
parts for existing equipment, first check out www.graco.com
for the complete product offering, then call us for the best price. And, if you're not sure what you need, our
technical team can offer you specific recommendations. Call us with all your details and we'll make
the process easy.
Sealoflex
and Graco - two industry leaders joining forces with you in mind.
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SALES SPEAK Don Moors, Sales Manager
The state
of the economy has presented many challenges and changes in our marketplace. One change we have observed is the
growing demand for roof coatings. It
seems as dollars tighten people are choosing to coat their roofs instead of
choosing a full roof recovery system.
Also, many are looking to reduce their energy. Of course, everyone is looking to accomplish
this as economically as possible.
Sealoflex
is most often thought of in terms of roof recovery systems, but I want to be
sure you are aware of our cost effective, long lasting roof coating, Reflectowhite. More economical than our Finish Coat, this
tough coating is the perfect product to add protection to your current roof
system and lower your energy costs.
Reflectowhite can be used on roof surfaces of all types; including
metal, single plies, and modified asphalt membranes. For more detailed information on
Reflectowhite, please be sure to speak to your sales representative.
Again, the
majority of our ideas for new product developments and market initiatives come
from you our Sealoflex applicators, specifiers and distributors, so if you have
any suggestions, please contact us at 800-770-6466.
Don
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TECH TALK Bill Young,Technical Manager, Applications and Warranties
Here she
is, beautiful, inexpensive, and low maintenance, just what my father always
told me to look for. Her name is
Reflectowhite.
Reflectowhite
is an inexpensive, highly reflective coating with a seven-year warranty. Just what the doctor ordered, or should we
say FP&L (Florida Power & Light).
Yes, it meets the requirements for the FP&L rebate program, while
extending the life of the existing membrane.
The
economy is such a big part of our decision making process in today's world, and
Sealoflex Reflectowhite helps to make the decision easier. We all know the name Sealoflex represents
high quality, and Reflectowhite is no exception. Yes, it is considered an inexpensive coating,
but being a Sealoflex product you can expect (and you will receive) something
far and above what you have come to expect from other inexpensive coatings.
And, this
is really the first time I have been able to use beautiful, inexpensive and low
maintenance in the same sentence.
Bill
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PRODUCT SPOTLIGHT: Reflectowhite
Highly Reflective Waterproof &
Protective Roof Coating
Reflectowhite™
is a water-borne, single component roof coating. It is a tough, flexible
material, which displays good UV and Ozone resistance. Reflectowhite™ is used
as a protective coating to existing roofing materials such as single plies,
modified asphalt membranes and metal roofs.

Reflectowhite™
is used:
· To
provide a highly reflective surface over roof surfaces of all types
· For
coating of all types of roof substrates
· To
provide protection and add life expectancy to existing roof surfaces
Reflectowhite™
displays the following advantages:
· Energy
Star Rating
· Ultra
Violet and Ozone resistant
· Mildew
and Algae resistant
· Expands
and contracts with the roof surface
· FP&L
Compliant
· Seven year
warranty
·
Excellent solar reflectance: 86%
· LEED
Compliant
· Reduces
cooling costs
· Fast
curing
·
Excellent low temperature flexibility
· Adheres
to almost any roof substrates including stucco, concrete, metal, wood, asphalt, foam, barrel tile, PVC, EPDM,
etc. (Priming may be necessary.)
Bill
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