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SEALOFLEX NEWS  
May 2009
Be sure to see....
BIG NEWS!
Product Spotlight: Sealoflex Reflectowhite

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Texas 3 Color
JOIN OUR TEAM!

Sealoflex is looking for 3 established manufacturer's representatives in Texas.  Our goal is to place reps in three defined territories:
 the Houston area,
the San Antonio area and the Dallas area.  If you are interested or know someone who would be interested in representing a world leader in waterproofing, please have them email Don Moors at dmoors@sealoflex.com.

THANKS!

FEATURED ARTICLE

Reflectowhite for May


  Reflectowhite



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UPCOMING
TRAININGS!



May 26:
Montgomery, AL

May 27:
Foley, AL


June 16: Ft. Washington, PA



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Please let us know
if you have any suggestions for Sealoflex
News Topics.


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Anne































RobNoArms
President's Message
(Rob Kauffmann, President and CEO)
 
At Sealoflex we are always looking for ways to help our customers be more successful.  From incentive programs to cost-saving initiatives, our team truly enjoys devising opportunities to bring more value to our relationships.

 
With this in mind, I'm so proud to emphasize how our relationship with Graco as an authorized distributor will be of benefit.
 
For years we have experimented with a host of application products that all claim to be better than the other.  Most of these experiments proved only one thing; there's a lot of talk out there.  However, when we were introduced to Graco we quickly realized they were a manufacturing company whose product line truly enhanced Sealoflex, offering unsurpassed quality coupled with reliable performance.  I have personally used dozens of Graco products during our research phases.  Not only are these sprayers easy to use, but the results are simply incredible.  And the range of complementary parts and accessories will allow you to handle virtually any job with ease.  I'm the toughest critic and a Sealoflex/Graco application always puts a smile on my face.
 
I encourage you to contact our technical department with specific questions about how Graco products can help you.  Like me, they've all been in "the trenches" testing and learning and we all believe we've picked a worthy symbiotic partner with Graco (www.graco.com)
 
Until next time....

Anne WELCOME!
Anne Ellington,
Vice President and General Manager


This month I'd like to give you a little "behind the scenes" peek at work in progress with our marketing and advertising efforts. 
 
In recent months we've ramped up the development of new collateral materials that will help you in your sales and promotional efforts.  Perhaps most exciting is the imminent release of our brand new Sealoflex Product Catalog.  This beautiful, full color handout features descriptions and application photographs of every product we offer.  We know this one resource will make a significant impact when working with your customers.  The process to design the catalog actually started more than six months ago when we began an ongoing professional photography campaign to capture every nuance of every product in full detail; I can't wait for you to see it.  We now have literally thousands of high resolution images detailing every aspect of the entire Sealoflex range and that means a steady supply of quality images for any type of promotional material we need to create. 
 
Our marketing team from Maxx Marketing with Ron Small at the helm is in the design stages of a new "Energy Star" flyer, highlighting the numerous benefits of our reflective coatings.  Speaking of reflective coatings, Reflectowhite™ is profiled this month by our Sales Manager, Don Moors and our Technical Manager, Bill Young.  Read on for full details.
 
Also in development for future release is a complete application guide with step-by-step instructions and photographs of every Sealoflex product and system.  Designed to fit in your pocket, the guide will make a handy "on the job - ready reference" tool for all Sealoflex installers, virtually guaranteeing error-free applications.  In addition, a series of video modules with in-depth product application details is in the formative stage and will be distributed on both CD-ROM and on our website.  Speaking of website, be on the lookout for some exciting changes in the near future. 
 
Finally, if you have your own proven tips or advice for applying any Sealoflex product, we'd like to use it in our material.  From ideas for new brochures to tips and suggestions on your successful application techniques, we want to hear it all.  Please email me  and let me know.  We love the feedback!
 
Until next month...

Anne            

BIG NEWS!

Sealoflex becomes authorized Graco distributor!

Sealoflex has teamed with Graco, one of the world's premier manufacturers of fluid-handling equipment and systems to offer our valued customers the vast Graco product line coupled with extremely competitive pricing. 

Our relationship with Graco has spanned many years, primarily because the majority of Sealoflex products may be spray-applied.  This obviously saves you valuable time, which in turn puts more money in your pocket.  Recently, we wanted to take this relationship to a higher level by becoming an authorized Graco distributor.  What this means for you is truly one-stop-shopping for all of your needs, and even bigger cost savings. 

Graco 833

For example, the top end of the Graco line brings the GH 833 (shown above), a versatile and powerful gas hydraulic airless sprayer that can handle virtually any challenge.  We've tested this popular unit extensively on a host of Sealoflex products and the results are simply flawless; in a fraction of the time needed for brushes or bull floats.  And, our aggressive pricing has helped us put multiple units in our customer's hands.   

 Whether you need a full line of gas or electric sprayers for your crews, or replacement parts for existing equipment, first check out  www.graco.com for the complete product offering, then call us for the best price.  And, if you're not sure what you need, our technical team can offer you specific recommendations.  Call us with all your details and we'll make the process easy. 

 Sealoflex and Graco - two industry leaders joining forces with you in mind.

DonSALES SPEAK
Don Moors, Sales Manager

The state of the economy has presented many challenges and changes in our marketplace.  One change we have observed is the growing demand for roof coatings.  It seems as dollars tighten people are choosing to coat their roofs instead of choosing a full roof recovery system.  Also, many are looking to reduce their energy.  Of course, everyone is looking to accomplish this as economically as possible.
 
Sealoflex is most often thought of in terms of roof recovery systems, but I want to be sure you are aware of our cost effective, long lasting roof coating, Reflectowhite.  More economical than our Finish Coat, this tough coating is the perfect product to add protection to your current roof system and lower your energy costs.  Reflectowhite can be used on roof surfaces of all types; including metal, single plies, and modified asphalt membranes.  For more detailed information on Reflectowhite, please be sure to speak to your sales representative.      
 
Again, the majority of our ideas for new product developments and market initiatives come from you our Sealoflex applicators, specifiers and distributors, so if you have any suggestions, please contact us at 800-770-6466.

Don

Bill TECH TALK
Bill Young,Technical Manager,
Applications and Warranties

Here she is, beautiful, inexpensive, and low maintenance, just what my father always told me to look for.  Her name is Reflectowhite.
 
Reflectowhite is an inexpensive, highly reflective coating with a seven-year warranty.  Just what the doctor ordered, or should we say FP&L (Florida Power & Light).  Yes, it meets the requirements for the FP&L rebate program, while extending the life of the existing membrane.
 
The economy is such a big part of our decision making process in today's world, and Sealoflex Reflectowhite helps to make the decision easier.  We all know the name Sealoflex represents high quality, and Reflectowhite is no exception.  Yes, it is considered an inexpensive coating, but being a Sealoflex product you can expect (and you will receive) something far and above what you have come to expect from other inexpensive coatings.
 
And, this is really the first time I have been able to use beautiful, inexpensive and low maintenance in the same sentence.

Bill
PRODUCT SPOTLIGHT
Reflectowhite

Highly Reflective Waterproof & Protective Roof Coating
 
Reflectowhite™ is a water-borne, single component roof coating. It is a tough, flexible material, which displays good UV and Ozone resistance. Reflectowhite™ is used as a protective coating to existing roofing materials such as single plies, modified asphalt membranes and metal roofs.
 
Reflectowhite for May

Reflectowhite™ is used:

· To provide a highly reflective surface over roof surfaces of all types
· For coating of all types of roof substrates
· To provide protection and add life expectancy to existing roof surfaces

Reflectowhite™ displays the following advantages:
· Energy Star Rating
· Ultra Violet and Ozone resistant
· Mildew and Algae resistant
· Expands and contracts with the roof surface
· FP&L Compliant
· Seven year warranty
· Excellent solar reflectance: 86%
· LEED Compliant
· Reduces cooling costs
· Fast curing
· Excellent low temperature flexibility
· Adheres to almost any roof substrates including stucco, concrete, metal, wood, asphalt, foam, barrel tile, PVC, EPDM, etc. (Priming may be necessary.)

Bill