I'm often asked why Sealoflex is so well know for innovation.  When I came to this company over 15 years ago, I was instantly impressed by the fact that the mandate set by founder and owner Rob Kauffmann was that "we must always be a leader in the industry through innovation."  Simply put, we never stop looking for improvements in our existing product line and ways to fill niche markets with new products for the benefit of our customers --- and their customers.  What most people never see is the excitement our research team exudes with every challenge we introduce.  Phil Reuther and Larry Smith have a passion for quality and both possess analytical minds that allow them to explore every option.  As a Polymer Chemist, Phil has a tremendous knowledge from his many years in research and he has always recognized that "good ideas come from everyone; manufacturing, peers, sales, customers --- you name it.  It's so great to have a free exchange of ideas, especially when our customers prosper."  Phil is very proud of his accomplishments at Sealoflex and was responsible for bringing Larry Smith to the team; primarily for heading up the Quality Control Lab.  But, Larry is quick to point out that unlike his previous employer, Sealoflex also allows him the flexibility to help develop new products, while continuing to work on ways to improve the existing range.  And, Phil and Larry both recognize and thrive on the challenge they face daily; maintaining the highest standards in the industry.

Phil Reuther, left and Larry Smith

One need only look at our significant product line to realize we want to be your one-stop-shop.  From complete Systems and Coatings & Finishes to our unique selection of Primers, Fabrics and Accessories, Sealoflex has what you need for every roofing, wall and deck application.  As I've heard from so many of our customers, "I Sealoflexed it and we never had a problem."

 Until next month,

Sealoflex Salutes:

Cahill Contracting, LLC and Latitude Construction for outstanding results with Sealoflex Deck Systems!

Tips for Sealoflex Decks

If you know Sealoflex, you know this is where we shine.  We all know Sealoflex is a great waterproofing system, but when it comes to being decorative, Sealoflex has it covered (pardon the pun) better than anyone.

Outdoor living space is becoming more and more important with our lifestyles today.  And, in true American fashion, we want it all; we want it beautiful, durable, and easy to maintain.  With all the colors and textures we have to offer, we can definitely fulfill your expectations.

Our original coating for trafficable decks is Wearcoat.  Wearcoat is a basic protective coating that comes in many colors and will last for years.  Our Coraflex is a step above.  Coraflex blends textures, colors, and patterns to create a very attractive and durable finish.  Frankly, the options are limitless. 

The best part about our decorative finishes may be something you don't often think about.  It is an additional project without even leaving your current project.  What I mean is this; usually the waterproofing contractor shows up and installs the waterproof system, he then goes on to the next project.  Meanwhile, someone else shows up the next day to install something decorative, over your waterproofing, that he purchased from an unknown supplier.  Just think, if you sold a Coraflex system, you would be that person showing up the next day to install the decorative finish, and your supplier of Sealoflex products would be that supplier of the decorative products.  I think they call that a twofer.

So my tip for the day is make it a twofer and sell more Sealoflex.