Sealoflex Newsletter, February 2009: Announcing Sealoflex 2008 Salesperson of the Year and Spotlight on CT Product Line

(Rob Kauffmann, President and CEO)

Greetings from the Sealoflex UK offices.

Our United Kingdom division has been working diligently to bring more and more Sealoflex products to the masses and I am often asked if there are any differences between American and European contractors. This got my mind working when I came to the realization that there were, indeed, subtle differences. For example, there is still an awareness of hot materials and the need for using dangerous gas torches, though many have now happily switched to our complete line of liquid applied waterproofing products. In many ways, this change in attitude reminded me of Sealoflex's entry into the US market back in 1987. We changed a lot of minds for the better. Also, it is interesting to note that in the UK, contractors are more interested in the "look" of a roof. For them, our coatings provide a neat and tidy appearance, whereas in the US it would seem that contractors are more interested in the "functionality" of the finished product. These are extremely valid desires and we are pleased to be able to satisfy both sides of the Atlantic.

Our growth in the European Union continues in earnest. Through our strategic partnerships, Sealoflex is now found in 150 distribution locations in the UK alone, with new outlets opening monthly. We remain strong in Germany and our carefully orchestrated expansion plans include new territories hungry for Sealoflex. Keep your eye on upcoming newsletters for further details as we open up new countries. Exciting times are ahead.

Finally, I did notice a unique use for CT Grey here in England. Apparently there is a significant problem with vandals stealing lead flashing for sale to unscrupulous scrap dealers. As this act of vandalism requires an expensive replacement, innovative contractors have discovered that Sealoflex CT Grey looks virtually identical to lead and protects better. And the cost savings are obvious. If you've found alternative uses for Sealoflex products, why not share them with us. We are always on the lookout for new and fresh ideas.

...AND, ANNOUNCING.....

Although I am on the "other side of the pond" in the United Kingdom, I couldn't miss the opportunity to use our newsletter as a forum to congratulate someone who is near and dear to my heart, as well as so many others at Sealolfex. It is a privilege for me to announce the Sealoflex Top Salesperson of 2008: Silvia Cruzalvarez.

Silvia and Sealoflex go back to 1999 when she first began representing us in South Florida. In the 11 years that have ensued, Silvia's rise has been nothing short of meteoric. Today she manages 22 stocking distributors and thanks in part to her attention to detail and absolute drive to succeed, Silvia has been responsible for the training of more that 600 contractors and is known throughout her territory as someone who always goes the extra mile for her people.

Besides just hard work, she attributes her success to:

Good Time Management
Providing strong support for her distributors, including applicator training sessions
Teaming with individual contractors to help them sell the job
Spending time with architects seeking specification of Sealoflex products.

With this kind of work ethic, it should be no surprise that Sealoflex is so prolific in South Florida.

Silvia, we are proud and pleased to award this honor to you. You are so admired by the entire Sealoflex family and we cannot wait to see what you do next.

Silvia Don Anne Rob

Don Moors, Anne Ellington and Rob Kauffmann
congratulate Siliva Cruzalvarez on achieving
Top Salesperson at Sealoflex for 2008.

Well Done, Silvia!

Until next time.....

Rob