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The kids are going back to school and the days are getting a little shorter. Looks like the summer's ending and it's time to get serious again. It's time to grow your business and get new customers. It's time to think about...marketing.
This month, we're looking at marketing on the COATS blog: marketing to clients and candidates, marketing through different ways and channels, marketing with a focus on what your company can do for them and all the awesome benefits that entails.
One of the channels we discuss for both clients and candidates is social media. To help us connect and communicate with you, we've added a Pinterest area and Google+ account; check us out!
Speaking of communicating: you use COATS regularly, which makes you something of an expert on it. Well, now knowledge isn't just its own reward; your knowledge could win you money! Send us a "Did You Know" for COATS and you could win a $25 gift card. See below for details.
Enjoy your the remainder of your summer and thanks for being part of our family,
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 Focus: Marketing Your Staffing Firm
It's Marketing Month on the COATS blog! During August, we're looking at the many ways you can grow your business by growing your market share.
Marketing: The BasicsMarketing can be a unique challenge for staffing firms: we market to both clients and candidates, and we're bound by a lot of laws regarding employment and confidentiality. Plus, it can be confusing to figure out how best to reach each market or what to say to them, and it can get really overwhelming. So let's start with the basic concepts of marketing.
Marketing: Direct Marketing to ClientsHow do you help your direct marketing campaign stay out of the junk pile and become a money-making endeavor for your company? As with so many things in life and business, it's all about planning.
Marketing: Inbound Marketing to ClientsWhat if there's another way to reach potential clients? Or, rather, a way to make it easy for them to reach you? That's what inbound marketing is: a way of making your company stand out among its peers and making it especially easy to find and connect with online.
Marketing: Social Media for ClientsIf you use social media mostly for your personal life, you're missing out on a huge channel for marketing and communications-in fact, several channels. How can you use social media to connect with clients and prospects, and what are the best platforms to use? We'll start with the platforms:
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Did You Know We're on Pinterest?
 We've caught the latest wave in social media and have three boards on Pinterest:
Feel free to follow us or repin or just peruse our boards. See you there! We're Also on Google+
 We've also established a page on Google+ for everyone who's on that site. We're posting mostly the same content as on our "Staffing Stuff" Pinterest board. But we must admit, it's a little lonely there right now. If you're on Google+, please let us know and we'll try to form a little staffing outpost on it. :-) |
Contest: Do You Have a Good DYK?
 Tell us and you could win a $25 gift card!Clients amaze us with all the innovative uses you find the capabilities in COATS. Send us an email telling us a great DID YOU KNOW that we can post on FaceBook and we'll enter your name in a drawing for a $25 gift card! |
Help us Help YOU!
 The COATS Users Group on LinkedIn is starting to heat up! We created this group for COATS users to discuss the software with us and with each other so we can all get more out of it.
This is a members-only group, so you don't have to worry about anyone wandering in and spamming us. Unfortunately, that means you do have to apply for membership, but we promise you'll get in; all you have to be is a COATS user. We look forward to seeing you there!
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Where have you been?
COATS has been sending an emailed newsletter since August of 2008. If you missed one of our monthly newsletters, click below to see what you've missed! |
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Upcoming Training Times for COATS
Online Group Training for COATS customers, offered 10 am-noon,
2-4 pm Eastern time:
September: 27, 28
October: 25, 26
November: 29, 30
December: 20, 21
Local Classes offered Wednesday-Friday,
9 am-4 pm:
September - COATSsql
12-14, 19-21
October
3-5, 17-19
November
7-9
December
5-7, 12-14 |
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Come Meet Us At...
October 9-12 ASA Staffing World The Venetian Resort Hotel and Casino Las Vegas, NV |
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Welcome to Our New Users
These COATS clients also added more users this month:
- Your Employment Solutions
- Premium Transport Staffing
- Professional Staffing Solutions
- People Plus, Inc.
- Questar Staffing
Thanks to all of these companies! Let's grow bigger and better together! |
Health Care
High Tech
Background Checks
Compliments of:
Stacey E. James
Littler Mendelson P.C.
501 W. Broadway, Ste. 900
San Diego, CA 92101-3577 (619) 232-0441
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