Volume 1, Issue 2 May 2008

BEVERAGE, WINE & SPIRITS EDITION

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Please enjoy the May version of Insight Resource Group Newsletter. In this issue we are highlighting some terrific ideas specific to beverage, wine and spirits promotion.  We hope you enjoy it!
 
Please reply to this newsletter if you have comments, questions or would like more information on the featured products. We appreciate your feedback.
 
Scott Mollahan
President
The Taming of the Screw  
Corkscrew, of course
 
There are many ways to open a bottle of wine. It can be done swiftly, with style and grace, or the wine can be ruined with broken cork pieces.  Our specially designed corkscrews are tested and approved by the Corkscrewbusiest restaurants and tasting rooms all other the country.  We have many designs to suit your brand and can customize them to showcase your label.  The handle is available in many different finishes and colors.  Our newest version has a handle with a soft kevlar finish which is extremely comfortable for folks who open many bottles of wine in a short amount of time.  And, your logo can be printed, or engraved on the handle.
 
Go with a winner and let us put your name on one of our cost effective designs.  The wine will thank you!
Vinturi 
He's not your Italian cousin
 
VacuvinBut it is the smartest idea to come from the wine industry in the last few years.  Wine needs to breathe.  As it breathes it opens up and releases its intended aromas and flavors.  Traditionally, decanters have been used to aerate wine.  However, decanting can be time-consuming, cumbersome and inconvenient.  The Vinturi with it's unique design, speeds up this process with ease and convenience. 
 
Everyone is looking for ways to multi-task and save time.  The Vinturi lets you pour a glass instead of decanting the entire bottle that may be wasted if it isn't enjoyed once it has been poured.
 
Get perfect aeration in the time it takes to pour a glass.  Simply hold the Vinturi over a glass and pour the wine through.  Vinturi draws in and mixes the proper amount of air for the right amount of time allowing your wine to breathe instantly.  You will notice a better bouquet, enhanced flavors and smoother finish.
 
Your Italian cousin would agree!
Vacuvin 
Better than a Hoover
VacuvinVacuum technology brought to a refined level! The Vacuvin is a vacuum pump, which extracts the air from the opened bottle and re-seals it with a re-usable rubber stopper.  Place the re-usable stopper in the bottle and extract the air from the bottle using the Wine Saver Pump.  The unique and patented vacuum indictor will emit a "click" sound when the correct vacuum is reached - no need for guessing. The vacuum slows down the oxidation process so that your wine can be enjoyed longer.  
 
Why do you want it?  Your wine will be distinguished with longer drinkability once opened.   Place your brand name on the Vacuvin - it comes in black or white to suit your logo, and clients and restaurants alike will remember your label in a positive way.
Carry On!
and on with a reusable bag
Reusable bags are becoming the latest status symbol.  Saving the world never looked so good!  Our bags can be made to suit any size bottle.  Two, three, four and six bottle bags can be made in any color and size.  High quality screen printing will showcase your brand. 
 
Tasting rooms love the idea of handing out a reusable bag instead of a blank cardboard box or a disposable paper bag. Wine club members love to return with their reusable bag to collect the latest month's offering. Customers like reusing the bag as they go to the market or on their other errands. You will like that they are advertising your brand. One of our most popular designs has collapsible dividers that can nest four bottles securely or fold flat to the side of the bag to create ample room to hold a cantaloupe or a dozen bagels. We include a removable base for stability. Our affordable pricing will put the choice in the bag.
 
Strong, moisture-resistant and good looking - they aren't just green, they make eco-chic sense.
 
Reusable Bag
Let Insight Resource Group help you improve your company's value and profit with innovative beverage promotional products and printed pieces.
 
Sincerely,
 
Promotional Marketing Department
Insight Resource Group
 
Phone:  925-254-4114, ext, 7
Fax: 925-254-4124
mktg@insightresourcegroup.com

In This Issue
The Taming of the Screw
Vinturi
Vacuvin
Carry On!

Contact

Insight Resource Group
for information on these or other marketing
products!
 
 925-254-4114