
A recent discussion surprised me. The question asked was, "Why should a business get involved with a non-profit organization, from a business perspective?". I have pondered the question for a number of weeks.
Quite notably, the topic of being a "good corporate citizen" is in the news. There is a new web site,
www.goodcorporatecitizen.com, which suggests that, though money matters, today's businesses are finding that investors, customers, and employees want to be involved with companies that consider the environment, community activism, health, and safety in what they do.
Click here to read more.