June 2, 2011
Vol 5, Issue 7
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Market Updates                       
There is a rumor that this weekend will be sunny and warm. Are you ready? We certainly are!

beets!Mayor Sam Adams recently proclaimed June to be Farmers Market Month in the City of Portland - celebrate the return of the sun at the Hollywood Farmers Market this Saturday! It is your civic duty.

Happy Campers Gluten Free Baking starts the market this weekend and Mocha Roma's Coffee Company is back from vacation.
Thompson Farms had to put off their start by a week and will join Unger Farms, Liepold Farms, and Baird Family Orchards at the market next Saturday, June 11th.

Did you know that we have an internationally renowned parade right in our backyard? Be sure to read the article about next week's Junior Rose Parade by Monica Rischiotto for some interesting news and history about the parade.  

here will be some incredible pricing on Laurel Ridge Winery's selections at the market this Saturday. Twin Forks Pinot Noir and Cabernet are at $10 a bottle while Twin Forks Allegro is only $8 a bottle!
'08 Laurel Ridge Sauvignon Blanc is a steal at $5 and the Laurel Ridge Les Collines Riesling, Semillon, and Pinot Noir Rose bottles are only $6 each!!! These are smoking hot deals, perfect for the impending heat wave. Laurel Ridge Winery will also be releasing the brand new 2009 Barrel Select Pinot Noir this Saturday at the market. It is selling at $24 a bottle and there will be ample Syrah available for $25. Even more new releases will be coming your way as soon as the existing stock is reduced. At the above prices, it cannot take too long!


See you at the market!

   juniorroseparadeJunior Rose Parade    

 by Monica Rischiotto     

The life, energy, and spirit of the Junior Rose Parade will be in full swing next Wednesday, with thousands of spectators and participants flooding the streets of the Hollywood District as the parade enters its 90th year. The National Association of Festivals regards the Junior Rose Parade as both the oldest and largest children's parade in the world.


Starting at 1pm on Wednesday, June 8th, over 30 bands from elementary and middle schools across the Portland/Vancouver metro area will sound the street of Sandy Boulevard, from NE 50th to Cesar Chavez Boulevard, playing classics like "Louie, Louie," a quintessential beat of Rose Festival celebrations. Children's dance teams, sports teams, school groups, scout troops, unicyclists, and many more will add to the excitement and fun down the main drag of the Hollywood District. Decorated bikes, horses, wagons, and dogs are sure to make an appearance as well at this beloved event for children and adults alike.


Alert to all kids: free candy is often thrown out to spectators, so be ready.


There is some interesting history behind the Junior Rose Parade. It was not until nearly 30 years after the Grand Floral Parade (originally known simply as the Rose Festival) was established that the Junior Rose Parade became an official event of its own. The very first Rose Festival parades, which began in 1907, consisted of over 2,000 children marching in the parade and represented 23 schools, according to The Oregon Encyclopedia. A few years before, starting in 1904, a floral parade had become an annual tradition consisting mostly of rose covered carriages, and this event would soon be combined with the newly established Rose Festival parade.


In June of 1907 after the success of the first official Rose Festival, 10 Portland businessmen came together to establish the Portland Rose Festival organization, selling 1000 shares at $10 each to finance the nonprofit today known as the Rose Festival Foundation.


That same year, a children's parade was organized on the east side of the river and in 1908 became known as the Eastside Street Carnival of Masqueraders and Children's Parade in the Hollywood District. However, it was not until 1936 that this annual children's celebration became officially designated as the Junior Rose Parade, and emerged as an official Rose Festival event. The parade has taken place on Sandy Boulevard ever since, and now attracts nearly 10,000 children who participate in the festivities.


To honor its long lived history and continued success, the parade will include actors and actresses playing the roles of a few celebrity Oregonians. Some of these special Oregonians may be well over 100, but their spirit is still alive and their doubles are looking remarkably well. Among these special guests will be Ms. Georgiana Pittock the official founder of the Rose Society and wife of past Oregonian publisher Henry Pittock. Ms. Pittock first held a rose show under a tent as a benefit for her church back in 1888. This is seen by many as the first unofficial Rose Festival event and carries on today as the Rose Show now held in the Lloyd Center Mall.


Along with Ms. Pittock, spectators will see Harry Lane, the mayor of Portland from 1905-1909. During his first year as mayor, Lane addressed a crowd at the 1905 Lewis and Clark Exposition stating that the city of Portland should celebrate an annual "festival of roses." Two years later the parade was up and running and today the festival consists of dozens of events all over the city spanning nearly two months.


And for all the young princesses (and princes) out there hoping to see the Rose Festival Court, they will not be in this parade. However, they are known to make an appearance, sitting in their royal bleachers somewhere along Sandy Boulevard, so keep your eyes open - they would love to say hello to any and all fellow princesses.


This year's parade, sponsored by Fred Meyer, will feature Scooby Doo as its Grand Marshall, the loyal canine crime fighter of Mystery Bus crew . The Fred Meyer bear will also make an appearance as he cuts the ribbon to commence the parade.


Anyone who has been to this annual celebration knows that spots fill up fast. And recently, city officials have ruled that it is no longer legal for parade-goers to reserve their spots with duct tape, chairs, etc. in advance, so be sure to get there early to snag a space.


For more information or if you would like to volunteer, please visit www.rosefestival.org.

    Community Booths     

Every Saturday, two community organizations provide customers with information about unique projects around the city and add to the community feel of the market. Organizations represent many different interests, from local food initiatives and healthy living advocates to conservation groups and youth empowerment agencies. 


This year, the Community Booths will be located near the southeast corner of the market, along the south edge of the parking lot planter, across from Happy Harvest Farm. Drop by and talk with some of the many wonderful organizations that will be filling this spot throughout the season.

ANDEO International Homestays, a Portland-based non-profit, is looking for great host families in the Hollywood neighborhood to host a teen from France, Spain or Germany for a few weeks this summer.  Learn about another culture, share your own, make a new friend, and create some fun summer memories together!  ANDEO matches students and families based on age, gender, nationality, and shared interests.  The final choice to host a particular student is always up to the family.  Hosting is free, and ANDEO provides a small stipend to help families cover extra food or utility use.  For more information, or to apply to host, please email Paulene Hedgpeth at paulene@andeo.org, or call 800-274-6007. 


The Urban Farm Collective transforms vacant lots in N and NE Portland into productive food gardens. In the process of building gardens, they build community by providing educational opportunities, improving access to healthy, local food and empowering neighbors with food self-reliance. They also partner with St. Andrews church to provide a Youth Garden, in which children learn the economic, environmental and social affects of the food supply as well as gain the valuable life-skills of gardening.


The views expressed by the organizations in the Community Booths are those of the organization and its representatives and do not necessarily represent the views of, and should not be attributed to, the Hollywood Farmers Market.

At the Market

Music & Entertainment:

Paul Silveria 

Crista the Face Painter    


Community Booths:

ANDEO International Homestays 

Urban Farm Collective 


Upcoming Events:

Cooking Demonstration with the Chef Studio - 6/11, 9:30am & 10:30am 


Fest O' Pesto - 6/25, all day 

 Featured Products

June 4, 2011  

leek buds

Leek Buds

Big 'B' Farm
Farmer Frank says "Treat them like you would asparagus! This bud's for you!" The stalks and buds of the leek are tender and delicious, but will only be around for a couple weeks!   


Bonsai Lilac 

Dancing Light Ranch

Good as an indoor plant or outside. This gorgeous lilac is a dwarf plant and gets to about three feet tall!  



Gabriel's Bakery 

Dulce de leche sandwiched between decadent Peruvian shortbread then rolled in coconut. Laura's personal all time favorite from Gabriel's!


Spring Chinook Salmon

Columbia River Fish Company Treaty 1855   

Caught the day before  market, fresh from Marty's boat to your table! If you haven't tried river caught salmon before, you absolutely must. 


Fat Dog Mustard 

Subtle heat with a tart sweetness. It can be a marinade, baster, ingredient, condiment... you name it, the mustard can do it!   

 Tip of the Week
brought to you by
Robert Reynolds' Chefs Studio
Early Fruit - All fruits develop in an arc of sweetness from the beginning of the season to the end. You can think of the earliest fruit as a vegetable because it's less sweet and use it in different ways. For example, use early strawberries in risotto (here is an excellent recipe) like you would use tomato or prepare an Alsatian onion tart with raspberries.

 Market Pics   


funny looking strawberry 


funny looking strawberry 


carrots at sweet leaf farm 


close up of a lilac bloom

lion heart kombucha's cute kombucha cart

pretty veggies from winter green farm

lavender from dancing light ranch

rainbow chard

hfm_mapThe Hollywood Farmers Market is open Saturdays, May through Thanksgiving from 8am - 1pm. (November Markets begin at 9am).

We are located on NE Hancock Street between 44th and 45th Avenues (one block South of Sandy Blvd).

For more information, check us out online at www.hollywoodfarmersmarket.org.

See you Saturday!

Hollywood Farmers Market
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