April Fundraising Tips
Know Your Donors
The old saying goes "April showers bring May flowers" and in fundraising, this rings true. Today's efforts and hard work will plant the seeds for success in the future. Some of that hard work involves getting to know you target donor group and tailoring your fundraising to meet their needs.
For example, if your intended audience is made up mostly of hardworking soccer moms who constantly juggle several jobs, choose fundraisers which will make their lives easier. When they view the brochure you send out, the value of the products you offer will register and the sale will be made. A few items featured in the Spring Catalog
will simplify her gift buying efforts. Maybe a large bucket of yummy chocolate chip cookie dough from the Cookie Dough fundraiser
at her child's school helps solve her last minute treat dilemma. Pay attention to the needs of your customers to maximize your fundraising potential.
Energize Volunteers with a Little Friendly Competition
Hard work proves that fundraising volunteers believe in the organization they are raising money for. Help them help you achieve your fundraising goals by giving a little back. Establish a small reward system for the most productive fundraisers. Host a pep rally at the beginning of your fundraising campaign to energize volunteers. Promise a follow-up rally when the fundraiser is over to recognize efforts and inspire creativity.
Recognition does not have to be an extra expense. A few homemade awards will easily fill the bill. The point is to have fun and reward workers with a good time and hearty recognition for their hard work. Hand out awards for the most productive sales, hardest working volunteer, most creative sales technique, and so on.
The atmosphere must be fun and festive in the beginning and carry through to the final party.
Show your volunteers the level of your appreciation for their efforts. It is an inexpensive and reliable way to boost sales and help your fundraiser stand out above the crowd.
Donor fatigue can be a real problem for organizations following high profile disasters and charity campaigns. With a little creative strategy you can help overcome the donor blues with an active team of dedicated volunteers and quality fundraising products from Fastrack Fundraising.
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