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April 2007 Fundraising Newsletter
This Issue: Getting the Word Out & New Food Fundraisers 
In This Issue
Getting the Word Out
New Food Fundraisers
Did You Know ...
Quick Links
Recent Fundraisers
People to People  Fundraised $1,981.20
Minford Jr. High Baseball Fundraised $4,250.00
Mims Elementary Fundraised $9,303.60
Alpha Tau Omega Fundraised $4,250.00
Grace Fellowship Church Fundraised $1,550.00


See More Groups

Issue: #11 April/2007
Greetings!

Thank you for subscribing to FastTrack Fundraising's Newsletter.  We hope each issue will contain useful information for your fundraising success.  We also invite you to visit our website or contact us if you have any fundraising questions or ideas you wish to contribute.  We're here to help you reach your fundraising goals!
Getting the Word Out
MegaphoneWhen it comes to generating funds, it doesn't matter how noble your cause is or how organized your staff may be if people don't know about your fundraiser. Publicity is a huge part of a successful fundraiser, and there are a number of different ways to go about it. You can:

Contact the local media:
Imagine having the local newspaper do a front-page feature on your fundraiser. Seem impossible? Maybe it's not as impossible as you think. Local print and television media love innovative stories about working for a good cause. You can try and get placement in an editorial column to explain why your cause matters or you can see if the local paper -- or TV station -- wants to feature your organization. Communication is the key here -- reach out to the media because you'll never know what you might get in return!

Make signs, flyers, and posters:
To generate some grass-roots publicity for your fundraiser, take the advertising straight to the people. By having well-designed signs, flyers, and posters, you'll be able to catch the eye of a passerby and deliver your message. Plenty of locations accept public postings, from libraries to university unions to local businesses. Just ask and see who will let you display your information.

Do a mass-mailing campaign:
If you've got a mailing list, then use it! Postal mail and email can both be effective ways to advertise your fundraiser. Make sure you address the five W's (who, what, where, when, and why) and tell your recipients just how much you appreciate their support!
 
Generate online publicity:
Don't forget about the online world! From classified ad sites such as Craig's List to local directories and message boards, online advertising is quick, easy, and often free. Best of all, there's always more places to find thanks to the unlimited reach of the Internet. Post early and post often for best results.
 
These are just a few of the ways Don't put all your proverbial eggs in one basket -- think creatively, get good people, and organize well. Combine that with a diverse publicity strategy and you've got yourself a recipe for success!

Read More Fundraising Tips and Articles
FastTrack's New Food & Candy Programs
CookingEffective fundraising is all about making people happy -- and what better way to do that than with a tasty treat? FastTrack Fundraising now has three exciting Food & Candy Programs to generate funds for your organization.

Popcorn Fundraiser:
Take one bag of tasty microwave popcorn, add in seven different packaging themes, pack in free full-color order forms, and you've got the recipe for a successful fundraiser. With four different flavors available and up to 60% profit per bag, FastTrack's Popcorn Fundraiser is easy to use and a great healthy alternative to candy fundraisers. FastTrack's popcorn is endorsed by the National Cancer Institute and the American Diabetes Association. Find Out More ...

Lollipop Fundraiser: Looking for an affordable, simple way to make a profit? FastTrack Fundraising offers cases of Yummy Lix-brand lollipops for you to sell at just 50 cents each, easily generating up to 55% profit on each one! Choose from 17 delicious flavors with four fun styles. They're simple, effective, and -- let's face it -- who doesn't love a good lollipop? Find Out More ...

Crayola Cooking Kits: Who hasn't dreamed about being a gourmet chef? Now with Crayola Cooking Kits, you can help kids fulfill that fantasy -- and raise funds for your organization! FastTrack's Crayola Cooking Kits are an easy sell; they're perfect for families to enjoy a little creative time together. Available in Brownie Treats, Crispy Treats, Pretzel Shop, and S'mores & More variety, these kits can generate up to 55% profit on each order! Find Out More ...
Did You Know ...
    According to Giving USA, individual contributions to non-profits reached nearly $200 billion in 2005.
    Martha Stewart once helped a small non-profit raise funds receiving a book by eight-year-old author Nicholas Stewart. How did she help? Nicholas was featured on Martha's show!
    According to the Association of Fundraising Professionals, 7% more women volunteer than men (on average, about 31% of women volunteer versus 24% of men). The most active age range for both genders is 35 to 54.
FastTrack Fundraising is committed to helping school groups, sport teams, churches, and nonprofit organizations reach their fundraising goals with fast, easy fundraising solutions.

If there are any topics you would like us to cover in future newsletters, let us know!  We welcome all feedback and suggestions.
 
Sincerely,
 
The FastTrack Fundraising Team
"Putting Groups on the Fast Track to Fundraising"
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