Social: The Biggest Word in Marketing in 2008
If you haven't heard by now, social technologies (a.k.a. social media, social networking) are hot, hot, hot. What does it this mean for marketers? Communication between company and consumer is no longer one-way. Consumers are chatting amongst themselves about the latest, greatest products, and where to buy them. They're creating their own content, to the dismay of corporations and advertising agencies everywhere. But out of the ashes rise new business models, like companies specializing in social media -- creating web-based tools, helping businesses create social content, you name it.
As with any new marketing phenomena, there has to be a new book about it. Groundswell came out to rave reviews this year. You may want to check out their social technology profile tool, if you're trying to figure out how to use the new media to reach your customers.
Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li by Harvard Business School Press
List Price:
$29.95
Our Price:
$18.72
Buy Now
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Business Life Management
Websites to lighten the workload and enhance your web presence:
Domain Tools for all things domain -- from looking up an IP address to a free domain monitor.
Pixily is a new startup that helps you organize your office by storing documents digitally. It's free up to 500 pages.
YouNoodle, in beta, is getting a lot of press for its startup success predictor tool. If you're in a startup, see how you rate -- but take it with a grain of salt. Seeing into the future is all about the right algorithm.
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Upcoming Workshops & Events
We're hanging up our microphone for the rest of the year, but be sure to watch this space for more to come in 2009, like Market Research for Entrepreneurs, Social Media & Networking, Building Your First Website and The Web Makeover Show. Have a burning question or topic? Let us know.
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