Greetings!
We get so wrapped in our businesses, we forget it's all about customers. But you can fine-tune your senses by remembering to take a walk in their shoes.
This month's issue is designed to jog your memory. We begin with an article about tapping your website to build relationships. Then, there's a workshop about making your site sticky. Both free and created to help you walk the talk.
Now enough with the foot puns. Run out there and market!
Sorry, couldn't resist the last one,
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Use Your Website to Build Relationships
If you've got a service business (and who doesn't these days?), your website can be one of the most valuable tools in your marketing arsenal. But is your home page doing its job? Are people "bouncing" off your site soon after they land?
If you're looking for ways to make your site more effective, check out my latest blog entry for some useful tips. I'm also teaching a free class on the topic on June 3rd. See below for more info. |
Upcoming Workshops & Events
 May 30, 2008, 1-3pm
Drive Traffic to Your Site. Part 3: Online Advertising
Using
advertising to drive traffic to your website can be an effective
option. But if you don't place it wisely, you could end up spending a
lot of money with poor results. Learn the difference between CPC,
CPA, CPM and more at this workshop.
 June 3, 2008, 1-3pm
Top 10 Ways to Make Your Website Sticky: FREE Workshop
Statistics
show that the more time someone spends at your site, the more
successful it is. Does it seem like you get a lot of visitors, but they
don't go beyond the home page? Learn how to improve your results at this workshop. June 4, 2008, 8am - 3:30pm
Smart & Simple Strategies for Small Business Presented by the Greater Seattle Chamber of Commerce and Microsoft at the Washington Athletic Club
Two tracks: Reinventing Your Small Business and Market and Sell Your Services. Register in advance for only $20 ($25 at event). Robbin will be on the Consultancy: Expand Your Strategy Team panel at 9:30am-10:15am.
June 27, 2008, 1-3pm
eCommerce Workshop
To sell stuff at your site, you need to udnerstand all the moving parts of eCommerce. Learn how to choose the
right technology and deliver a good customer experience at this workshop. Get full descriptions, prices and registration info |
