Greetings!
We're hot in the middle of summer, so I'm keeping things short and sweet this month. If you're trying to learn more about your market or know someone who needs information for a business plan, read the article on how to do market research. Plus, learn about driving traffic to your site using content publishing at my next workshop. More info on this one and others at the bottom of this email. Swimmingly yours,  |
Looking for market info?
Here's a quick way to find it.
Contrary to what you may have thought, starting with Google is not the
fastest way to find industry and customer data. It's just too much
information to wade through. A better method is to find the
publications and associations related to your industry, and mine them
for reports, white papers, articles and more. Read the article |
Robbin's Upcoming Workshops 
July 27th: Publishing Content to Drive Traffic
As the second part of a Triple Play, we'll be talking about creating materials for PR, publishing through RSS and link-bait. We'll also help you discover
topics that will be especially interesting to your prospects and
site visitors.
August 15th: Marketing 101
Just getting started or need to write the marketing portion of your business plan? Come to this workshop where you'll learn all the basics.
August 31st: 3rd Base
In the final part of our triple play, we'll look at online advertising
as a way to build traffic, without overpaying or overspending. This includes
pay-per-click services, like Google Adwords, paid text links, and display
advertising, like banners, skyscrapers, etc.
September 8th: Marketing Tips & Tricks at BizFair,
Washington's Small Business Fair. I'm speaking at 8:30am and 2:30pm, but the event goes on all day.
If you're thinking about starting a business, this
is the place to go for information. And all the seminars are FREE! |
