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I've been hearing a lot of references lately in movies and TV shows to the Heizenberg Principle.  (And not just on the SyFy Channel:)  Maybe you're like me. I don't believe in coincidences, so when something starts to register, I take it as a sign and try not to ignore it.

Hang in, this is kind of strange.

Also known as the Uncertainty Principle, Heizenberg's Principle revolutionized the science of physics and philosophy. At its most simple, this quantum mechanics theory makes a case that reality changes based on the person observing it.

We influence a situation, just by observing it. Wild, eh?

Take that a step further and it gets even more freaky.

Scientists have determined that not just observing it, but how we feel about a situation, influences it's reality.

For example, when experiments with cold fusion were going on, experimenters noticed really inconsistent results. Sometimes the experiment would work, sometimes it wouldn't. Then one guy  analyzing the data found a common denominator. He noticed that the attitude of the experimenters seemed to be a factor in the success or failure of the trials. In other words, if the experimenters believed the experiment would work, more often than not, it did. If they didn't believe it world work, it didn't.

So, here seems to be the point. (Or, 'the sign':)

What science is theorizing, is that reality is created by the observer. And further, that the things we perceive are identical to the ideas we have about them.

You may have heard me use the phrase, "Thoughts are things" , which absolutely fits in with Heizenberg. But another way to say that might be, "Celebrate what you want to see more of" or "Happiness precedes the happenings". Because, based on Heizenberg and quantum mechanics, "Observation and attitude creates our environment".
In the beginning, the earth was flat

Or so it appeared to observers. The sun revolved around the earth. And the earth was the center of the universe. That was reality.

Reality was changed.

It takes courage to think differently. It takes practice to create new habits of reality. But it happens - everyday. It is a choice. Our choice.

"Courage is daring to take that first step, or a different path. It is the decision to place your dreams above your fears."

Stories of poverty to riches are stories of people that chose to not accept reality as they initially saw it. They had an emotional reaction to what they saw with their eyes, as well as to what they
saw in their mind. That is what created the 'reality' they live in now.

We talk about the importance of attitude, because how we feel about a situation has been proven to influence the situation we witness.

Your success in answering the phone, making the sale, greeting the guest, being at work, are dependent on your reality.

A companies reinvention, or a countries invigoration, are a collective and conscious choice to see and feel a different reality. And that is why a leaders vision is so important. If leaders can help us see and feel a new reality, we will create it.



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Front Line Marketing

Reality can be beaten with enough imagination.

Mark Twain

Reality leaves a lot to the imagination.

John Lennon


Reality bites .... and doesn't let go.


Everything you can imagine is real.

Pablo Picasso

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Life keeps throwing me lemons because I make the best lemonade.

King James Gadsden
Since this newsletter has been centered on science, we'll close with a quote attributed to Albert  Einstein, "The human mind has first to construct forms, independently, before we can find them in things".
To Your Success,
Bruce Cameron
Front Line Marketing

If you decide that you want to change your companies reality, Front Line Marketing can help. We'll guide you to find the focus that communicates your companies values, then help your teams find the best way to personally reflect that culture from their own perspective.