Front Line Marketing
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Yes you can!

Last month we started exploring the practice of getting what you want, whether in business or in your personal life. As we discussed, you need to start with intention and attention. Decide what you intend to accomplish, and then focus emotional attention on that intention.

Thank you for all the supportive comments received from that newsletter. Your input is vitally important and appreciated. Copies of past Sparks Fly! newsletters are available for your use free on our web site. Sparks Fly!

It is important to not only accept, but embrace the fact that you don't need to know 'how' you will accomplish what you intend. Strategy comes later.

CEO of Thomas Nelson book publishing, Mike Hyatt,  is credited with turning Thomas Nelson into the world leader in christian publishing. Hyatt, a sought after speaker on business leadership, claims that vision must come first. "Get clear on what you want. Be specific." He believes that strategy eventually comes out of vision, and that once you know what your focus is, (read: intention) the rest will fall into place. "If you don't have a clear vision, no strategy will save you."

In my experience, we too often get sidelined by looking ahead to the obstacles that 'might' happen (fear) while brainstorming, which minimizes our intention. Or we get bogged down in needing to know how to accomplish something even before or just after declaring our intention. But as business leaders, we all know that strategies change.

Just declare. Then start. Remember, small action steps build momentum. Through your intention and attention,  the universe, God, quantum physics, the Divine, or whatever label you choose, will work to create the reality you intend.

When my kids were little they were afraid of nothing! But somehow, in our concern to protect them, we put limitations on them so that they will stay between the lines - safe and not making waves. And we end up applying those same rules to ourselves. Somehow, rather than life being a great adventure of discovery, the focus changes to become, how to get to the end of it with the least amount of obstacles.

What happened?

Marianne Williamson is credited with saying that what we fear most is not our failure but our success. "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure." That which we could  become if we would only let ourselves. Our creator has given us all the tools we need to be whatever we want to be and there is more than one right answer. We (our businesses and ourselves) can be many things throughout this existence.

My wife gave me a quote one year that simply says," When I let go of what I am, I become what I might be." This applies to business entities just as it does to individuals.

Who might you be, what might your business become? The challenge , the request, has been given to us in a variety of different ways. Take your pick. From Christianity, "Let go and let God." From Spider Man, "With great strength, comes great responsibility". From John Lennon, "Imagine".

OK, Now What?
So, how do we start to let go and become more? Simply put? Become grateful.

When you make gratefulness a habit, which means you need to practice it everyday, what happens is that you make room for more of what you want to come in to your life. Some of you may, like I did, think that gratefulness is somehow settling, giving up on going for the brass ring, being less competitive or less ambitious. I came across a great quote that really put it into perspective for me and I share it with you here.

"Gratefulness is not settling. Nor does it gloss over problems and responsibilities. Gratefulness is a focus on reality".
Start by being consciously grateful for five things everyday. These can be anything. From waking up, to sunsets, your job, to finding a parking space, your clients, health, etc. You claim it. But again you must put intention and emotional attention against it. Be real. You can express it out loud or just to yourself, and it only need take a moment, but mean it.

So, your intention is to be grateful. Your attention (focus, action) is finding 5 things everyday for which you are consciously grateful. Don't worry about it beyond that. The universe, God,  will take it from there. Let it be.

Watch Out: You will find that you have a tendency to jump ahead. So as example, you are grateful for having money to pay a bill. Your mind will take you to, "But I wish I had more money to pay on that debt." STOP. Pull back to reality, the now, and be grateful for paying the bill. Leave it at that.

You will find that the more you practice this exercise, the more you become grateful for AND, here it comes, the more you get to become grateful for.

Go. Do.

It will change your life and your business.

"Gratefulness is the key to a happy life. If I am not grateful, then no matter how much I have, it will never be enough."
About Front Line Marketing
We believe in you and your business. As our name implies, our focus is on your front line, those that interact directly with your clients. Our seminars center on maximizing the engagement between people.  It is the quality of the relationship between people, whether in the back of the house or the end user that will differentiate your business culture, your income and your life. Our Sparks Fly! program takes service from the expense column and a 'nice to do' to the profit column and a 'need to do'. Ask us how.