Front Line Marketing
Sparks Fly!
Your spark can make a connection and that can change everything
"Decide that you want it more than you are afraid of it."

Bill Cosby

At Front Line Marketing we are passionate about helping you find ways to better connect with others. Because better connections make better business.

Our programs are tailored to your unique needs but they all revolve around the education and motivation of engagement. That means that we'll help you develop your companies customer service culture. We'll help your front line understand and deliver the service engagement that makes loyal advocates for your business, whether that's over the phone or face to face. We'll help you in the areas of leadership development and decision making. And when change happens, we're here to help your teams understand the emotional process they are moving through.
Sparks Fly! is our free monthly service tips newsletter. And this month's subject is FEAR.

Fear is the elephant in the room, the almost physical presence that no one likes to acknowledge, much less talk about. But fear as we all know is real. It is not a False, Expectation, Appearing, Real. It is tangible and it keeps us from doing and being our best. It sabotages relationships and keeps us from building our businesses.

So let's confront it.
"I never looked at the consequences of missing a big shot ... when you think about the consequences you think of a negative result."

Michael Jordan

What Are You Afraid Of?

Consider your own behavior, when you freak out or lose your temper. Could it be caused by fear?

I think almost all bad behavior, violence or irrational decisions are caused by fear. 
This is true for me. Obviously I don't think so at the time that I blow-up, but when I force myself to ask 'why?', I behaved the way I did, why I lost my cool, why I said the hurtful things I did, I can almost always take it back to a situation that scares me.

And most often it has nothing to do with the situation where I acted out.

Often we say when we see someone acting out, "What the hell is their problem?" And that is the right question. What IS their problem? What are they afraid of? Just knowing that their behavior and their anger comes from fear, helps us to view the situation from a different perspective. A perspective of empathy. And that helps us and them.
"You gain strength, courage and confidence by every experience in which you really stop to look fear in the face ... You must do the thing you think you cannot do."

Eleanor Roosevelt

Fear Paralysis
Often we don't start something because of the perceived time it will take to complete it.

That's fear! And fear paralyzes!

Fear knows our weaknesses. And it uses them against us. "If we don't start something we can't fail. " "If we don't begin, no one can criticize us, our progress, or the very dream we are bringing to reality."  So we stay safe. We don't really try to lose the weight. We don't learn a new sport. We don't start a business. We don't change jobs. We don't write a book. We don't implement new ways to sell and build the business. We don't forgive. We don't really love. We don't ...

And time passes on.

Fear is our biggest enemy because it stops us from even starting. But get beyond that and it's still there. You can bet that fear is there on our shoulder rationalizing with us every step of the way. Making sound arguments about why we should stop. Why we won't succeed.

Start anyway.

Break whatever it is you're dreaming about into pieces. Then start with one piece. In reality that's all you can do anyway. Celebrate the win. Hint: Fear will tell you it's not enough.

Screw it. Celebrate anyway! Because you know what? You've been 100% successful.  Then pick up another piece.

Remember that all through history the way of truth and love has always won. There have been tyrants and murderers and for a time they seem invincible but, in the end, they always fall - think of it, ALWAYS.

Mahatma Gandhi

Bruce Cameron
Front Line Marketing
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