Front Line Marketing
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Sparks Fly!
April 2010

Happy people are more productive, more helpful, more likable, more creative, more resilient, more interested in others, friendlier and healthier.

Passion Points

A sales client used the term "passion points" with me the other day to describe the process he had gone through recently to put words to why he chooses to do what he does and why he is successful doing it.

He went on to share that once he actually took the time to start the process, he found it hard to stop.

Take the time to list your passion points. It seems to me that the more you have, the happier you are, and therefore the more successful you are.

Are there enough passion points in your life?

Thanks Randy for not just your "term", but for being a model of consistent happiness.


Happiness requires three things; an increase in positive emotions, a reduction in negative emotions, and third, a feeling of right purpose and growth.

This definition comes from Gretchen Rubin author of "The Happiness Project"

If you are interested in learning more about your personal happiness I recommend this book as a great starting point. Also explore Authentic
for some interesting research and free assessments.

Thanks Lisa for the lead on this great book and for showing courage in your pursuit of happiness.
Consistent coaching and training have a six times higher ROI than does traditional advertising.

Let us help your teams improve sales and profits. Learn more about us at Front Line Marketing

Your brand is on the line.

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At Front Line Marketing we are passionate about maximizing the engagement that occurs between you and others. The result for business is that the better the engagement, the better the bottom line. Better connections in your personal life also lead to a better bottom line. It's just that in personal life our "bottom line" is a little trickier to define.

Part of our ability to create relationships that work, is what I'm calling our 'happiness quotient'. It is our happiness metric. How happy are we in what we are doing to make a living? How happy are we in our relationships? Are we happy in the lives we've chosen? Are we happy enough?

Although happiness may seem a little squishy as a subject for  business, so much of our lives are made up of our professional lives, that our quality of engagement at work is tied directly to our level of personal happiness. If we're not happy, we can't make others happy.

The Roman philosopher Epicurus put it this way, "We must exercise ourselves in the things which bring happiness since if that be present, we have everything. And if that be absent all our actions are directed toward attaining it."

We hope to make you think. We hope to make you take action.

We hope.


Bruce Cameron
Front Line Marketing
Your Brand Is On The Line
Happiness. It Is What It Is ... Or Is It?

Set point theory, says that everyone has a level of happiness that is predetermined. How happy we are is set genetically at birth. End of story.

On the other hand ...

"He's just an unhappy person," doesn't ring true for me.  The research I'm finding shows that our genetics make up about 50% of our happiness quotient. Life circumstances, such as age, health, income, marital status, gender, occupation and religious affiliation contributes between 10% to 20%. The remainder, 30% to 40% of our happiness is determined by how we think and act.

So, we do have an inborn disposition on the happiness scale, but we've got leeway. We have choice. A lot of choice. And we can either boost ourselves to the top of our range, or push ourselves to the bottom of our range depending on our actions.

In our seminars, when asked to define what success means to them, people start by naming things, like money, time, houses, cars, promotions, health, relationships, charity work etc. But when we dig deeper, when asked why they want those items, it comes down to this; We believe that things will make us happy.

Happiness is therefore how we define success.
Just five minutes of sun exposure stimulates the production of serotonin and dopamine, brain chemicals that improve mood.
Most of us are pretty happy ... so

It's true. Most Americans ranked themselves in recent polls as very happy or pretty happy. This mimicked an international study where on average people put themselves at 7 on a 10 point scale. And I'll bet that's about where you'd rank yourself. Most of us can say that we have most of what we want. We're pretty happy, most of the time. So why spend time on becoming happier?

I think it's because we need to set a higher standard for ourselves. Seven out of ten is a "B". And it appears that our human makeup gives us a "B" automatically, without really even trying. Our opportunity lies in those three points. They make all the difference between a lived life and a life lived.

This is our life. A life not to just get through to the end but an experience to be savored, appreciated and aware of. What if we could raise our level of happiness to a point that we didn't get thrown off our game when crisis struck? What if we appreciated the people that we choose to spend our lives with more? What if we could become more grateful, more often? What would our life look like? What would our business look like? What would it feel like?

"Happiness is the meaning and the purpose of life, the whole aim and end of human existence." Aristotle