Front Line Marketing
December 2009 Sparks Fly!
Your spark can make a connection and that can change everything
Dear Service Professionals;
Like you, at Front Line Marketing we are passionate about service. But more than service, we work in the world of  engagement. Made possible through connections. Service is almost a by product of engagement, because when you honestly engage with others you naturally want to serve.

On another note, it is the time of year when it is considered 'OK' for me to again watch one of my favorite movies, "It's a Wonderful Life". As this year comes to a close I'm reminded of the scene where they count down the clock to closing time. A sign that they get to remain in business another day. A feeling not unlike many are having as we come to the close of the year. Remember how happy they are in that scene? They're even dancing.

Congratulations! In whatever form or fashion, you are still here. You made it. And for that you should stop and take a moment to relish in the feelings of pride and gratitude.


The Miracle of Beginning
by Barry "I found that the near impossible is really possible"

Have you ever tried to jump rope? I mean really jump rope, without stopping, without messing up? I've been following a friend/client over the past few months in his journey to 'jump rope'. This is his story.

"My impossible task was to jump rope without stopping for 10 minutes. (Note: His 'motivator' could jump for 9 minutes). "I started out at 30 seconds and had to stop. Thought I was going to die. I couldn't see how I was ever going to get to 10 minutes! It seemed impossible. I eventually got to 1 minute and would rest for 30 seconds. And time is funny. Ten minutes can go by so quickly or be so very long. This ten minutes was tedious and boring. So I began  counting jumps.  But as I got better, I kept losing count, so I went to songs. First I'd jump for one song, then I got to three songs.

Then the weight started coming off and my blood pressure went down. When those two things happened, I got re-energized."

He called me this week, "I just jumped 20 minutes and I've lost 15 pounds!"

When we choose to commit to something, the world changes and the universe conspires to bring things to us that will help us succeed. Beginning is the key. Even without knowing the 'how', we set in motion forces that conspire to bring us success. We find that small steps make the near impossible, really possible.

Stay in a present moment time frame. Fear comes from looking into the future and not knowing how it will turn out.
Entrainment, A Web Of Connections

Birds of A Feather

We've all seen examples of entrainment. When you've watched a school of fish all turn at the same time, or watched as a flock of birds all change direction at once, that's entrainment. So how do they do it? There isn't visible communication from a leader to the rest of the group. And if there was, there'd be lag time. There's not. They move as one.

The theory of entrainment is based on there being an invisible web that joins all of us, everything, together. Think of it like a net or a spider web.

Here's the point. We're all connected. That's great news for the salesperson (and we're all salespeople), because all we really have to do is become 'in tune' or 'entrained' with the person we are communicating with and we become as one. Open up, listen. The signals are there and they're being communicated. We just have to receive them.

Does it take practice. Yep. Watch the birds in the fall before they leave to fly south. They practice to again become entrained.

OK Sports Fans, What do Derek Jeter and Tim Tebow Have In Common?
I mean besides money, fame, looks and incredible talent.

The answer? They both have a strong dedication to service. And they both have a strong aversion to negativity.

Tebow talks to prison inmates about his faith. Jeter created and runs (along with his parents and sister) a foundation to help kids live a drug and alcohol free life.

Says Jeter, "When I was growing up, we weren't allowed to use the word can't. I don't like people always talking about the negative, negative, negative because once you get caught in that mind set, it's hard to get out of it."

Attitude and service to others. Seems to work for these guys.


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"Don't ask yourself what the world needs, ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive."

Howard Thurman