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Sparks Fly!
From Front Line Marketing
January 2007
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A client is kind enough to often send me return quotes after receiving the Sparks Fly! tip sheet. I'd like to share this one with you from William Ellery Channing. "Every human being is intended to have a character of his own; to be what no others are, and to do what no other can do." Channing was a Unitarian minister and transcendentalist who promoted the natural goodness of people. In giving his sermon entitled "Likeness to God", he advocated his belief in man's potential to be like God, which he believed was grounded in scripture. It caused quite a stir in the Calvinist movement of the time.

A great friend used to run with me when we lived in Florida. To be honest, most of the motivation was so we could have beers without guilt afterwards. Nevertheless, as long as we ran together I noticed a consistent behavior. He always ran past the finish line. He would pace himself through the run and then he would scoot past others that were slowing to stop a few feet before the agreed upon finish, making sure he crossed the line. It was only a few feet and it didn't change how everyone had run their run. But it was a pattern of behavior at the way this individual visualized himself finishing.

Those of you who are runners know that you play a constant game with your mind while you are running.
One of the things that happens is that if you don't look beyond the finish line, you will stop a few feet in front of it. Coaches work with atheletes on this all the time.

I share this story with you now because it is a great example of a principle I'm calling Pace and Push.

My friend's ability to control his mind find his pace and see himself passing others at the end, going further than others by pushing "beyond the finish" has enabled this person, I believe, to create a successful business, have loyal clients, a loving family, time for travel with time left over for a cold beer.
"Don't be afraid to give your best to what are seemingly small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves."

"If you want to win friends, make it a point to remember them. If you remember my name, you pay me a subtle compliment; you indicate that I have made an impression on you. Remember my name and you add to my feeling of importance."
People that bring energy into a room rather than suck it out.
Feelings are contagious and actions control feelings.
Therefore what you do, how you act, controls how you feel and maybe more imporantly, how others feel.

Choose to act happy - people will love you for it.

Find your pace and run your race. You are unique and have a devine spark that allows you to connect to others in a way that others are waiting for. Work hard at finding your special way of connecting and don't allow yourself to stop just because you're "close enough". Push

More of me and you ... those of you in the printing industry can get even more of me and you in the on line magazine from DMIA, Print Matters. Take a look at the interview and let me know what you think. Feel free to forward Sparks Fly! and the interview on to your clients that you believe would benefit. Thank you.

"Your spark can make a connection and that can make all the difference."

Bruce Cameron
Front Line Marketing

phone: 312-952-9952
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