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In This Issue
How Businesses Tap Social Media
The Big 3 -- Facebook, Twitter, LinkedIn
YouTube for Sharing
Quick Links
More About Us
Our Vision
PR Resources

Beverly with airplane 
  Beverly Lages
Principal of  Lages
 &  Associates
 Beverly is  the  founder   and principal of Lages
& Associates.  An avid proponent of practical solutions that make marketing work, she sees social media as an evolving but integral part of good communications.  "Social media is fantastic and another great medium to weave into your program.  It brings a true conversational approach and adds a personal dimension that a corporate website just can't do.  Best of all - you get a direct window into your community of customers, partners, prospects and all those who have an impact on your success."  
Connect to Beverly on Twitter or LinkedIn:



Greetings! social media to be or not to be for B2B?   Well according to a recent study, businesses are making ample use of social media venues to further sales, engage customers and cultivate new sales opportunities.   


Most of us intuitively believe that social media usage is quickly becoming mainstream because we see it all around us.   The stats support this with a noted 46% of US adults participating in social networks and a quarter of this number do so weekly.  

The Search is On - How Businesses Tap Social Media to Find Products and Services
Just what mediums are being used by businesses to find out more about products and services?  The top four social media resources are: 
  1. Attend webinars and listen to podcasts
  2. Visit company or product profile pages on social media sites
  3. Read user ratings
  4. Visit company blogs 
This gives us some insight into where our prospective customers are going to learn more and seek out products.   Businesses are also participating on social media web sites such as online business communities or forums and asking questions on sites such as LinkedIn Answers.  
The study goes on to classify use of social media resources by industry.  The nuances are both interesting and important to consider when crafting your own social media programs.   For instance attending webinars and listening to podcasts are the number one resource for businesses seeking information in the following industries: 
  • Computer and software
  • Financial services
  • Healthcare
  • Legal
  • Media and entertainment
Whereas, reading user ratings and reviews for business products or services comes in first for these industries: 
  • Retail
  • Real estate and construction
  • Industrial goods and services
  • Food and beverage
  • Automotive

The Big 3 -- Facebook, Twitter, LinkedIn

No doubt Facebook, Twitter and LinkedIn are pervasive, and chances are you are active in one or more of these three.  Turns out that  81% of the B2B companies in this study (which is comprised of responses from 2,393 participants) maintain one or more accounts or profiles on these top 3 sites.  As to measurement, the success metrics center on website traffic, brand awareness, prospect lead quality, and lead volume.  


Facebook wins out for the most used site for managing business profiles.  Twitter comes next and then LinkedIn. 

YouTube Takes the Lead for Sharing Business Content


Not surprisingly, YouTube is the top sharing site for companies that upload business content to 3rd party sites.   It makes sense because smart marketers have gravitated to video as one of the most engaging mediums to get a message across whether it is a tutorial, an open the box demo, a viral commercial, or a message from the top.   Of particular interest is that those using YouTube and SlideShare report the greatest ability to see the impact of tapping these sites on business results.

Ready to put Social Media to Work?
We're ready to help you, whether you are just jumping into the social media fray, refining your current program or launching it to the next level.  Just drop me an email or give me a call.
Meanwhile, you can check out the full study by at this link: B2B-social-media-benchmark-study


When it comes to social media, PR and marketing - we can lend a helping hand, provide insight and bring a roll-up the sleeves attitude that makes great things happen!

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Beverly Lages
Lages & Associates, Inc.