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| ePerini Newsletter taking public relations to NEW levels |
perini & associates
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 Social Media
Tools Can Boost
Workplace
Productivity Small and midsize companies are the new proving ground for social-media workplace tools.
Let us know if we can help you integrate social-media into your business model. Mike Michael B. Perini, ABC perini & associates//719-6515943 taking public relations to new levels |
 | | Louis Colaiannia Performs at The Cellar Door's "Howl At The Moon" |
Client Video
Creating Awareness For Local Business
One of our services is producing videos for clients.
Here is a YouTube video that we produced for The Cellar Door to show visitors making travel plans to the Pikes Peak region that the business is a great place for wine, fun and treats.
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ePerini Available Here
 The latest copies of ePerini, monthly electronic newsletter, can be found at this link. Click here.
What a great resource for public relations, marketing, social media - you name it!
A helpful resource we provide FREE to all our fans! Enjoy.
Past topics have included:
- 12 FREE Tips to Promote Your Nonprofit
- So, You Want to Plan a Special Event
- Role of PR in Fundraising
- Public Information Tools During a Crisis
- Pricing Marketing Services
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New Print Ad
UTE Country News
Our newspaper ads create awareness and build our brand.
Also, there is a discount rate offer for Waldo Canyon Fire-impacted businesses or nonprofits. Call us for more info.
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What To Include in a News or Press Release
You will have a better success rate If you stay with these ideas you will have a better success rate for your news or press release being distributed online, printed in the newspaper and mentioned on radio and TV. A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks. Remember to include: Who, What, Where, When, Why and How in all the releases. If you answer these basic questions, your news/press release will provide all the information that the editor, who decides to publish the release, and the reader will need. - Who did the event or Who said what
- What was said and What was done
- Where did the event take place or Where else can this idea be found
- When did or will the event occur
- Why did this event happen or why is this news important
- How did this happen
One final thought. Search Engine Optimization or SEO is paramount for businesses that choose to make themselves known via the internet. "Keyword research" and keyword selection are extremely important parts of the overall SEO process. Remember, choosing keywords that people might not use to find your sight and your products/services will not get the expected traffic. Here are three steps to follow: |
Why Should A Business Advertise
Many people postpone buying decisions I often have clients that only want to use marketing and promotional tools that are FREE! Well, that's great for some activities and events to gain awareness and attendance, but cannot always be counted on as the major method for moving target audiences. So, what is the role of advertising? The easy answer, according to The Media Center, is that "advertising helps sell a product or service." Beyond that, advertising can reinforce a company's marketing efforts by providing information to customers and the marketplace while creating and enhancing a company's identity and image. Here is a list of marketing, information and identify/image reasons to consider: Read more. |
Pricing Marketing Services: Yes, Outstanding Value!
12 Comparisons
I can't tell you how many potential clients have no marketing budgets or strongly believe that spending $$$ on marketing is expensive; a cost rather than an investment for their business. Well, let's just see. Here is some shocking news for all you non-believers.
A list of 12 comparisons among common consumer products and services: - Facebook Page = what is cheaper than free?
- Website = cheaper than a copy of your favorite magazines.
- Business Marketing plan = cheaper than a lightweight road bike.
- News release about your business = cheaper than a pair of running shoes.
- YouTube business video = cheaper than a canister vacuum.
- Banner = cheaper than 2 pairs of your favorite wedge or slip-on Croc shoes.
- Business Logo = cheaper than two hours with your plumber.
- TV ad = cheaper than a set of four tires and will go farther.
- Musical jingle = cheaper than a bachelor party weekend.
- Radio personality at your event = cheaper than upgrading to a new smart phone.
- 200,000 new encounters in 20 minutes = cheaper than a oil change.
- Marketing consultant = cheaper than a divorce lawyer!
We understand your marketing program is a balancing act. So, why not take control with smart, cost-efficient business building marketing strategies? Call or come in for a free one-on-one consult from a PR/marketing professional.
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"P" Pick: 
iPhone 5 Already the biggest iphone pre-orders ever. Apple announced that 2 million iPhone 5 pre-orders were placed in the first 24 hours the device was available That's approximately double the number of pre-orders placed for the iPhone 4S. More details at this link. |
Research For Your Organization, Special Event Or Issue AdvocacyWe take the time to find information that will support your business and/or non-profit.
Are you unattractive? Then shave carefully! Good grooming generates a wage premium of 4% to 5% for young men and can partially offset the earnings disadvantage of not being physically attractive, say Philip K. Robins, Jenny F. Homer, and Michael T. French of the University of Miami. Good grooming affects women's wages too, but less so. Previous research has found a "plainness penalty" of 5% to 10% of wages for both men and women. Read more.
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"Mr CAT"
Communications Assessment Tool
Here Now! |
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services. Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Clients! Interns!
Let's Talk
We are building our client list for 2013. We still have room in our company portfolio. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+1600 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more...
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About Us
We are a great group of creative experts who will take your public relations to new levels!
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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